ORGANISATION THEORY

AND MANAGEMANT

EXAMPLES OF CORPORATE
SOCIAL RESPONSIBILTY

ITC
In 2000, harnessing the empowering force of
information technology and its scalabilty, ITC
launched e-Choupal a knowledge portal
providing farmers with a range of information
and services. Designed to enable them to
bargain collectively and enhance their
transactive power, e-Choupal became the
much needed and easily adoptable tool farmers
had been waiting for. Today e-Choupal is a
vibrant and rapidly growing zone of business
and interaction for over 4 million farmers.

E CHOUPAL

NOW

STATES COVERED

10

VILLAGES COVERED

40,000

NO. OF E CHOUPALS

6,500

FARMERS EEMPOWERED

4 MILLION

 e-Choupal is transforming the traditional, low value

agricultural marketplace into an open arena enabling
more people to participate and succeed in the rural
economy.
ITCs mission is to build community based capacity to
remove the adverse conditions and create the basis for
renewed agrarian prosperity:
1. help farmers to achieve higher farm productivity,
2. enable communities to develop and manage water,
soil
and forest resources for long term
ecological security,
3.
empower rural men and women by creating new
non-farm livelihoods,
4.
facilitate development of infrastructure for primary
education, health and sanitation.

INFOSYS
Infosys employees actively participate in the
welfare of the local community. Their Development
Centers (DCs) in India make a difference through
several Corporate Social Responsibility (CSR)
initiatives.
Their employees organize and contribute to
welfare programs, especially for underprivileged
children. They support the activities of institutes
and Non-Government Organizations (NGOs)
dedicated to healthcare and education, and
campaigns for skills development and community
welfare.

Their different development

centres Bangalore DC
Rakum School for the visually challenged:
CSR team visited the Rakum School for the visually
challenged. The team organized games and distributed
chocolates and stationery.
Notebook distribution:
The Infynite Smiles CSR team has been distributing books
and stationery to underprivileged children across Karnataka
since 2001. In 2009, the team touched more than 45,000
lives, including the tribal community. They donations
amounting to Rs. 10,00,000. there drive has been actively
supported by the Dream School Foundation, Ramana Clinic, Sri
Vivekananda Youth Movement, Chrysalis and other NGOs.

 Bhubaneswar DC
Project Genesis:
This initiative of the Infosys Affirmative
Action Program (IAAP) prepares students
for a career in the Business Process
Outsourcing industry. The project was
launched in Orissa in 2007 along with the
state government to enhance the skills of
academicians. Till date, 515 professors
have been trained to make learning more
focused by combining traditional teaching
methods with modern education. In 2009,
70 professors underwent a 12-day training
program.

 Chandigarh DC
Behavior and social skills development: Prayaas,
our local CSR team, organized a program where 60
children from the Panchkula slum showcased their
creativity in group activities. The children were
imparted training in social etiquette.
Medical camp and cleanliness drive:Prayaas has
adopted Tanda village to drive social
transformation in the region. Our volunteers
engaged residents in a cleanliness drive to prevent
malaria. A free camp for eye and general medical
check up was organized. Medicines and spectacles
prescribed by doctors at the camp were distributed
free of cost. The team collected data on health and
sanitation related issues to address them.

 Chennai DC
Educare:Sneham, our local CSR team, manages a dedicated
intranet portal to help employees support education of the
children of our housekeeping and security staff. In 2009, 1,500
members contributed approximately Rs. 14,00,000 to support
more than 370 students. Meritorious students were awarded for
their performance. A special award was presented to a girl child
with exceptional recitation skills.
Helping the visually challenged:Infoscions partner with
Nethrodaya, an NGO that works with visually challenged
children. Our volunteers regularly conduct weekend reading
sessions. In 2009, we organized a South India inter-state sports
festival with modified versions of cricket, volleyball and chess.
Facilities for rural schools:Volunteers constructed a water tank
to supply drinking water to 1,000 students of the Avanippoor
Government Higher Secondary School. We have been donating
notebooks to the Anoor School since 2005. In 2009, we donated
a water tank to the school. We also distributed notebooks to the
children of Infosys support staff.

 Hyderabad DC
PC donation drive:Mamata, our local
CSR team, donated more than 105
PCs to institutions that undertake
non-commercial and public activities.
We have already invited requests for
the next list of beneficiaries.
Day of Change:Every Wednesday,
drop boxes are placed at the campus
entrance and exit points, food courts
and parking area to collect coins from
Infoscions for social welfare activities.

Mysore DC
Notebook distribution:Soften, our local CSR team, distributed 57,000 books,
36,000 pencils and 3,600 erasers in the Notebook Distribution Drive 2009.
Underprivileged students from various schools have been benefiting from this drive
since 2002.
Language and computer education:Basic computer education was imparted to the
security and housekeeping staff of the DC. Our team also helped 10 guards
improve their English language skills.
Summer camp:A month-long workshop was conducted in May 2009 at Karunya
Mane, a child rehabilitation center. 30 children were taught art and craft, dance,
Math, English, environment awareness, traffic rules, health and fitness, and social
etiquette. Quiz contests helped the children assess their general knowledge.
Blood donation:More than 80 Infoscions donated blood in a special camp
conducted in collaboration with the Mysore Rotary and Chandrakala Hospital.
School for dropouts:Our team works with Kaliyuva Mane, an informal school for
dropouts run by the Divya Deepa Trust. We interact with children in open
classrooms through painting competitions and games.

 Pune DC
Sparsh - A Healing Touch, our local CSR team, is a registered NGO.
In 2009, we conducted several programs:
Eye donation camp:More than 330 Infoscions pledged to donate
their eyes in a special camp organized with the Ruby Hall Clinic
and Eye Bank Association of India.
Play and Live (PAL):We use sports to boost the confidence of
underprivileged children, teach them various skills and change
their outlook. We donated sports equipment including carom and
chess boards, and prizes such as watches, perfumes and
chocolates.
Blood donation camp:700 volunteers donated blood during a twoday camp in June 2009. Three blood banks - ISIS Blood Bank, KEM
and Janakalyan - participated. Doctors highlighted the need for
safe blood donation at the camp.


Thiruvananthapuram DC
Notebook distribution:Infosys
CEO and Managing Director Kris
Gopalakrishnan inaugurated a
notebook distribution drive,
which benefi ted 4,000 students
in 2009.

Aditya Birla Group

In Health care our goal is to render
quality health care facilities to people
living in the villages and elsewhere
through our Hospitals Primary
health care centres Mother and
Child care projects Immunisation
programmes with a thrust on polio
eradication Health care for visually
impaired, and physically challenged
Preventive health through awareness

 In Sustainable Livelihood our

programmes aim at providing
livelihood in a locally appropriate and
environmentally sustainable manner
through Formation of Self Help
Groups for women empowerment
Vocational training through Aditya
Birla Rural Technology Parks
Agriculture development and better
farmer focus Watershed

 In Infrastructure Development we endeavour to

set up essential services that form the
foundation of sustainable development through
Basic infrastructure facilities Housing
facilities Safe drinking water Sanitation &
hygiene Renewable sources of energy.
To bring about Social Change, we advocate and
support Dowryless marriage Widow
remarriage Awareness programmes on anti
social issues De-addiction campaigns and
programmes Espousing basic moral values.