Académique Documents
Professionnel Documents
Culture Documents
Hina Pervez
Agha Zohaib
Introduction To Tapal
Brands From The House Of Tapal
Our Chosen Brand
Customer Analysis
Competitor Analysis
STP
Marketing Mix
Re-positioning
Company
Tapal started out as a family concern under the
personal supervision of its founder, Adam Ali
Tapal.
Today Tapal Tea is managed by the founder's
grandson, Aftab F. Tapal
Tapal’s deep rooted culture and core values
differentiate it from its competitors
"Never compromise on quality" has been the motto
at Tapal since the very beginning. This
commitment to quality has resulted in a high
level of customer satisfaction and unflinching
brand loyalty
Strong Distribution Network
Research Development
Human Resource Managment
From The House Of Tapal
Danedar Leaf Blend Family Mixture Safari Kenya Leaf Mezban Super Dust
Chenak Kenya Dust Special Teabags Jasmine Green Tea Gulbahar Green Tea
Product:
Price:
Place:
Promotion:
Re-positioning
New Tagline “KHUSHYO KI PEHCHAN
TAPAL MEZBAN”
The background pattern can be AJRAK
We can also introduce Tapal Mezban to
grap the Otak System.