COMPUTER REPAIR

INDUSTRY
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INDUSTRY OVERVIEW
The quantity of PCs on the planet is relied upon to twofold to 2 billion units by 2015. PC repair
industry makes a $40 billion industry and it is ceaselessly becoming around the world. With
upgrades and moves up to working frameworks and other programming the interest for
specialized bolster administrations is in immense rise. More or less 83% of PC proprietors begin
to face troubles inside of the 12 month period. Just 25% of the PC proprietors felt that they
found themselves able to settle their PCs when there were issues. Numerous TPM'S (Third Party
Maintenance) organizations have risen as a consequence of speedy advances in innovation
however the vast majority of them have fizzled the client desires on resolutions, ease of use,
quality and estimating. The business has seen some gigantic triumphs in the names of Geek
Squad, Support.com, Iyogi and Plum Choice.
ULTIMATEPCCURE - CORPORATE GLOBAL ROADMAP BUSINESS OVERVIEW
Ultimatepccure will be conveying cutting edge Computer Hardware & Software Support
Solutions on Windows, Macintosh, iOS and Android stages to home, home office and little
business clients. With its center specialized resources, administration mastery and innovation
mindfulness the organization expects to build up a more astute cutting edge bolster display that
will alter the responsiveness, quality and consistency in specialized bolster administration
conveyance. By utilizing straightforward yet progressed and solid instruments the organization
proposes to convey easy to cutting edge resolutions to its clients inside of minutes to make the
excursion of every one of its clients loose, easy to use and time proficient.

SITUATION ANALYSIS
PORTERS FIVE FORCE MODEL
Michael Porter's celebrated Five Forces of Competitive Position model gives an intensive
stage to surveying and breaking down the strengths in market that influences the position
of and business association. This instrument is being utilized to inspect the strengths
behind the fundamental variables to the section, foundation, survival and achievement of
business.
It is exceptionally obvious that the business is anything but difficult to enter without
enormous capital prerequisites. On the other hand, concentrate on client bolster
conveyance as determination, administration instantaneousness and simple is of most
extreme significance to fulfill the force the purchasers gain. Rivalry is solid yet the
business is tremendous and developing and a corner can be built up by Ultimatepccure.
Suppliers are the principally the administration suppliers of the mechanized apparatuses
that Ultimatepccure will use to be in fact progressed and work proficient and have lesser
force. Organization is putting forth administration in light of the ability level of its workers
and can recompense its representatives likewise. Innovation overhauls and advancement of
more gadgets like tablets cause endless prerequisite of a worldwide and talented backing
consultancy firm. All things considered, the industry is anything but difficult to enter and
has space for strong section and immense potential for development. Staying skilled is the
way to achievement.

SWOT ANALYSIS
SWOT Analysis is an examination of small scale and large scale variables of a given industry
or organization. SWOT incorporates smaller scale environment components and patterns that
show the qualities, Weaknesses of the PC repair industry. Strengths of the PC repair industry
demonstrate colossal and developing interest for master specialized help and open door for
any focused and talented organization to set up rapidly. In addition the bolster charges of the
OEMs and built up bolster suppliers and amazingly high. The shortcomings in the SWOT
Analysis point towards the opposition from the brands that are as of now settled. Client
conduct and trust is difficult to pick up for new participants. Chargeback by clients ordinarily
makes huge bothers for the Third Part Maintenance organizations as their installments are
blocked. OEMs additionally posture enormous impediments in the acquiring the piece of the
pie of the business as a consequence of trusted brand picture. Opportunities close the
simplicity of offering specialized backing in any worldwide environment as section
boundaries are not stringent. Various elements like web, infections, Facebook, PC peripherals
from diverse worldwide brands cause the requirement for backing. Shortcomings point
towards the potential danger brought on by worldwide rivalry, innovation overhauls, client
conduct and dropped figure costs. So more or less, the SWOT Analysis demonstrates
enormous business sector potential, simple section, a few difficulties however a supporting
worldwide environment.

MARKET ENTRY - ACTION PLAN

Ultimatepccure will base its Global Headquarters in Mississauga, Canada and lease a 1500 Sq. ft.
office spe that had a place with one of its business accomplice Jeet Bansal for which month to month
rent of $2500 would be paid. Ultimatepccure will purchase a pack of 5 spaces which are
(.information, .net, .organization, us and.ca).Please note that .com space is as of now acquired for
$9.99 and will be added to the aggregate expense summing up to $40.95 yearly. Ultimatepccure will
presently create and dispatch sites with three spaces which would be .com, .ca and .co.nz. Bikramjit
Singh and Aman Singh would be the web engineers and Search Engine Optimizers for
Ultimatepccure.com. Ultimatepcure will purchase a remote desktop apparatus access bundle from
Logmein and install it in its site to give simple access to its clients to achieve its gifted experts costing
$5940. Ultimatepccure will purchase installment portal from Pay buddy to process the budgetary
exchanges for Canadian, American and Kiwi Customers. Installment door will acknowledge all real
credit, platinum cards including American Express. Rough cost is $35 month to month.
Ultimatepccure will purchase IVR Interactive Voice Response framework from voip.ms for systems
administration and correspondence purposes. With a Monthly Fee: $1.49 of and Per minute inbound:
$0.032 it is the least expensive and trusted choice accessible with variable cost so it can't be added to
budgetary rundown of costs. Ultimatepccure will Assemble 10 tweaked Powerful Workstations and 2
System Server. The single unit of PC will cost $400 with every Server unit costing at $1000.
ACTION PLAN:COST BASED PRICING

COST BASED VALUING would incorporate administrations under level 1, level 2 and level 3
specified in the item blend area of this arrangement where the separate issues will be charged at
$39.99, $79.99, $99.99. Ultimatepccure will likewise offer Annual Subscriptions of its
administrations to its clients for $149.99, $229.99, $299.99 for 1 year, 2years and 3 Year Unlimited
Remote Support. Iyogi is putting forth its memberships for $169.99, $269.99, $369.99 for 1 year,
2years and 3 Year Unlimited Remote Support.

VALUE BASED PRICING:

Ultimatepccure have upper hand in worth based estimating where it will painstakingly analyze the
seriousness issue and offer a modified based esteemed evaluating to its clients. It is essential to tie the
clients regardless of the possibility that enough benefit is not made as these clients will frequently
purchase yearly bolster arranges and can give great verbal promoting.
DISCOUNTS
Ultimatepccure will offer 100 % fulfillment project to its clients where if under any circumstances, a
perpetual determination is not gave to the client, he will be given a complete discount alongside level 1
free bolster episode. To be qualified for discounts client would need to get back to and report inside of
7 logbook day time period.
SALES & MARKETING STRATEGY: MARKETING STRATEGY
STRATEGY 1
Ultimatepccure will showcase itself under Google Ad words Program. Under Google AD Word
Program a client enter an essential word, for example, technical support in google.com and it records
different organizations offering technical support.
ACTIVITY PLAN 1
Ultimatepccure will buy "Microsoft Support" and "Infection" words as its notice words from google
with particular time openings on month to month premise running it under distinctive times of the day.
In weekdays the commercial word time opening would be 11am to 1 pm and 7 pm to 9 pm. Amid
weekdays commercial word time space would be from 11am to 6pm. If you don't mind take note of that
commercial words would not be obtained to keep running for the entire day as it acquires noteworthy
expense to another business. An evaluation of google advertisement words expense was gotten from to
Mr.Johar, who lives up to expectations for Google Adwords. The month to month expense to run
google adwords crusade for chose notice words amid the proposed time spaces is more or less $1700.

METHODOLOGY 2 : SITE DESIGN IMPROVEMENT (SEO)

Ultimatepccure will streamline its site for better positioning and perceivability on web indexes.
ACTIVITY PLAN 2
Aman Singh and Bikramjit Singh who are dynamic accomplices and IT Programmers will work towards
utilizing Google Analytics and SEO Tools to advance Ultimatepccure as a trusted specialized bolster band
with higher perceivability likelihood on internet searchers like Google, Yahoo, MSN, AOL web indexes.
METHOD 3
Ultimatepccure will put online ad on diverse specialized asset sites where clients sign into read technical
support articles to help themselves.
ACTIVITY PLAN
1.Ultimatepccure will reciprocally put online standard promotions on home pages and tech web journal
pages of sites like pcworld.com and cnet.com containing essential words windows 7, Outlook, Virus,
Blue screen and Wireless Set up. Ultimatepccure will adjust a month to month spending plan of $2000 to
run these flag advertisements on these sites.
2.Ultimatepccure will take dynamic interest in reacting to tech writes on distinctive sites offering
resolutions and free episodes to clients online under its commercial advancement battle on month to
month premise.
3.Ultimatepccure will make its own tech blog with most recent articles and reports on windows, macintosh,
ios and other PC related gadgets.
PROCEDURE 4
Ultimatepccure will take dynamic investment in direct promoting to focus on its little business clients.
ACTIVITY PLAN
To focus on the little entrepreneurs, Ultimatepccure will disseminate flyers inside the daily papers like
Toronto Star, Mississauga News, USA Today, The Wall Street Journal and The New Zealand Herald as
they have enormous flow and readership. It will assign a yearly Budget of $25000 to flow these flyers.

OPERATIONS MANAGEMENT STRATEGY

Ultimatepccure will guarantee the smooth running of business operations in all the offices by
allotting right individuals for the right employment by giving them the assets important to take
care of business.
ACTION PLAN
1. The operations will be move based where a group of experts will have 10-15 specialists
alongside A Subject Matter Expert and a Team Manager.
2. CRM framework from Karma CRM will be utilized costing $49/month which is the
introductory startup cost for 15 part get to. Professionals and SME's will record day by day
occurrences to keep a track of client data. As the business progress Ultimatepccure will put
resources into building up its own particular CRM Tool with inserted connection to every other
device and Ultimatepccure site.
3. At the point when clients dial toll free number they won't need to hold up in the long lines and
will straightforwardly achieve the master professionals who analyze the framework utilizing
remote access instrument Logmein and offer our quality based and expense based valuing
bolster arranges.
4. Clients will be charged specifically by the talented specialists and promptly upheld.
5. When the issue is determined SME will converse with the clients take their criticism and log it
into the CRM. Occurrence would just be shut after SME's affirmation
6. Once an episode is made it have be shut inside of 4 business hours with certain exemption
where client can't keep investigating or client does not have media or a goo known gadget
needed to investigate.

7. Right now Sales, Marketing and HR Operations will be produced and regulated by the
Managing Director and CEO.
8. IT division will be under the immediate supervision of IT Director with CEO helping him at
each level. A Programmer and Graphics planner will be contracted to increase the value of IT
Department.
Work process Monitoring/Accountability Strategy Management By Objectives (MBO)
Ultimatepccure will verify that the work process runs easily and productively in agreement to the
corporate objectives and destinations.
ACTIVITY PLAN
9. Overseeing Director will utilize MBO Principles as rules to build up a following component for
guaranteeing the accomplishment of characterized corporate objectives and destinations at each
work process quarter.
10.Quality control and Ethics office will be in control of its chief. 2 Skilled work process
professionals and an Auditor will be employed to listen to the specialized calls and send
reviews to the clients and criticism to the all the representatives.
11.Online reviews will be sent to the clients and their input will be examined with the concerned
professional

MANAGEMENT PLAN & ORGANIZATIONAL STRUCTURE

Every team of technicians Ultimatepccure will have 10-15 technicians along with A Subject Matter
Expert and a Team Manager. Each Team Manager will directly report to process director and
Process director will be in Close contact with Managing Director and IT Team. Managing Director
will directly report to the CEO. Every major decision making will take participation by SMEs,
Team Managers, and Directors from all the departments, Managing Director and CEO.
Recommendations proposed would be carefully analyzed.
ANNUAL FINANCIAL PLAN
All the partners would contribute $5000 as the startup capital which would sum up to $25000.
Monthly cost excluding variable costs, employee salaries and miscellaneous expenses is $6584.
Top Management will not receive any salaries for the period of first 3 months in order to develop
business up to a profit earning level. Monthly Salaries would be decided based on the skill level
and education of the potential employees. Annual financial cost to run the business globally in 3
countries at a time is approximately half million dollar which does not include middle level
management and low level management salaries and other variable expenses which cannot be
project at the moment. Ultimatepccure will seek financial assistance from Business Development
Bank of Canada in the form of business loans for any financial need may arise.