ATW 401

ENTREPRENEURSHIP
IDEAS DRILL
EXERCISE 1, 2 & 3
6/14/15

GROUP MEMBER
Anira Binti Rosli
Fathin Fythiyah Binti Ghazali
Hartikah Suziana Binti Abdollah
Masitah Binti Mas-ud
Noor Asmira Binti Asmaddin

WHAT PRODUCT THAT WE

CHOOSE??

EC0FRIENDLY
TYRE
SOFDESK

WHAT IS ECOFRIENDLY TYRE

SOFDESK..???
Innovative product.
Reused the used tires to
make sofa and table.
Transform it to more
modern and elegant looks.

WHY WE CHOOSE THIS PRODUCT

?
ECO FRIENDLY
Use recycle
tyres

HIGH ENDURANCE
Long elasticity
Good electrical insulation
Resistant to bad weather & high

No harm to the
environment
UNIQUE
Exclusive and
interesting
design
Can choose to give your
own design

temperature
Able to absorb vibration &
pressure

AFFORDABLE AND CAN

BE COMMERCIALIZE
Price depends on the

design
Lower cost, lower price
Will have higher demand

Product
& Service

Industry
& Target
Market

FEASIBI
LITY
ANALYS
IS
Organizati
onal

Financia
l

1. PRODUCT FEASIBILITY
With reasonable price and assume the
consumer will
excited due to uniqueness of our
product.
Eco-friendly product. Help to solve an
environmental problem which is avoid
water stagnation.
Its a right time to introduce our
product due to eco-friendly product
trend today.
Not portable due to its weight.

2. TARGET MARKET
FEASIBILITY

People who are using/familiar with

eco-friendly/green product.
21

(60%)

respondent

friendly product user.

are

eco-

WOMEN
23 ( 5.7 %) women
out of 35
respondent are
interested with
eco-friendly
furniture.

AGE RANGE
21 25 years
old (about 60 %
of them are
interested)

3. ORGANISATION
FEASIBILITY
Expertise
to design
and
decorate
our
products

Adequat
e
resource
s for
tires
from
suppliers

Specific
space to
store our
raw
material

2
Permane
nt staf

4. FINANCIAL
FEASIBILITY
START UP
CASH :
RM2,000
EXPECTED
EXPENSES :
5
Tires
PERSON

Paint
Glass
Other
Decorative
Items

BUSINESS MODEL CANVAS

Describe how a company creates,

deliver and capture value
How the product get distributed to
customer and how money flows back to
the company
Show a companys cost structure
Describe how each department in the
company interact with each others.
Show either our companies can work
with other companies or partners

Key
Partnersh
ip
Furnitur
e Stores

Channels

Key
Activities
Design
Ideas &
Concept
of
Furniture
After-Sale
Service
Marketin
g&
Advertisi
Customer
ng

Segment

EcoFriendly
Users

Key
Resource
s
Low
Labor
Cost
Transport
ation
Facility
Administr
ation
Stores
Cost
Capital

Structure
Material
Cost
Rental
Cost
Wages
Cost
Marketi
ng Cost

Customer
Relations
hip

Revenue
Stream

Pricing
Mechanis
m
Additional
Service
Fee

Value
Propositi
on

EcoFriendly
Tire
Sofa/Tab
le
EcoFriendly
Tire
Sofa/Ch
air

STRATEGIES FOR FIRM

GROWTH
INTERNAL
GROWTH
STRATEGIES

EXTERNAL
GROWTH
STRATEGIES

Mergers
and
acquisition
s

New
product
developm
ent
Other
product
related
strategies
Internation
al
expansion

FIRM
GROWTH

Licensin
g

Strategic
alliances
and joint
ventures

INTERNAL GROWTH STRATEGIES

=
=
=
=

NEW PRODUCT
DEVELOPMENT
Unique product
Target customer
Reasonable price
Marketing efort

OTHER PRODUCT RELATED

STRATEGIES
= Improving an existing
product
= Increasing the market
penetration
= Extending product lines

INTERNATIONAL
EXPANSION
= Marketing efort from
social media
= Target a customer from
Indonesia and Philippine

EXTERNAL GROWTH STRATEGIES

MERGERS AND
ACQUISITIONS

LICENSING

STRATEGIC ALLIANCES
AND JOINT VENTURES