ROLE OF NGO, GOVERNMENT &

CROSS SECTOR PARTNERSHIP

LECTURE 14 &15
2014-2015

WHAT IS A PARTNERSHIP?

PARTNERSHIP IS --- A sort of collaboration to pursue common goals,

while leveraging resources
To identify common ground between the private
and public sectors
Capitalizing on the respective competences and
strength of partners.
Combining the skills & expertise of the private
sectors with the public sectors legitimacy &
knowledge of development issues

TYPES OF PARTNERSHIPS
Advocacy &
Awareness raising
partnerships
Social investment
& philanthropy
partnerships
Core business
partnerships

THE PARTNERSHIP RELATIONSHIP

SPECTRUM
Donations/charity
Employee
volunteering
Support in kind/
infrastructure

Cause related mktg

Issue related(hygiene etc)
Fair trade
Micro finance services

WHY PARTNERSHIP?
Mgrs focus now on
long-term socioenvironmental
impacts &
value addition

Risk management: rising social

consciousness

Employee engagement &

Motivation: Provide a
continuous supply of high
quality inputs and talent

Increase operational
efficiency
Enhance vitality in the
communities where
workers live

MOTIVES

Increase efficiency & capacity

of the companys supply-chain
: Reduce costs in the value chain
Deal with emergence of
new expectations

Gain access to
knowledge & expertise
Discover new markets or
customers
Activism

Improve stakeholder
relations

Improve understanding
of challenging issues &
sustainable solutions

AREAS OF BUSINESS PARTNERSHIP

Marketplace
Workplace
Environment
Community

WHAT IS A NGO OR
A NPO?

NGO/NPO

An organization formally
independent of the state and private
sector having its own constitutional
identity.
Does not seek profit for
individuals/members/promoters/trus
tees/BOD.

LEGAL/CONSTITUTIONAL IDENTITIES OF NGOS

IN INDIA

Design & implementation of

development-related
projects .

TYPOLOGY OF NGOS

Defend or promote a
specific cause.

SA 8000, AA1000 etc

These NGOs can be
community based, national
or international

These NGOs typically try to

raise awareness, acceptance
& knowledge by lobbying,
press work & activist events.

WHAT ARE THE

CONTEMPORARYSTRATEGIES AND TACTICS
ADOPTED BY CIVIL
SOCIETY/NGOS FOR
PROMOTING CSR

CONTEMPORARY-STRATEGIES AND TACTICS ADOPTED

BY CIVIL SOCIETY FOR PROMOTING CSR
Research and Reporting media exposure
Social Responsibility dialogue with Companies
Social Accountability standards and audits
Shareholder Activism shareholder resolutions
Economic Pressure boycotts
Government Regulations supporting legislation
Litigation bringing law suits
Norm Creation development of international law

Workplace
Intervention

Marketplace
Intervention

Environment Intervention

L&T collaborated with DTK ,

an NGO for AIDS awareness
programme at the Powai
plant
Management trainees &
students of the L&T Institute
of Technology work with
contact workmen, transport
drivers, children of
employees and impart
HIV/AIDS education.

Nestles , Nesquik milk powder

contained GE ingredients
which was not indicated in the
label when sold in China.
Greenpeace has been
campaigning globally to
eradicate GE ingredients from
food products.

Greenpeace as a part of its global

Tox Tech Campaign has been able to
motivate international market
leaders like HP, Dell, LG Electronics,
Samsung , Sony, Sony Ericssion &
Nokia committing to eliminate some
of the most hazardous chemicals
from their products.

BPCL collaborated with

Kripa Foundation , Deaddiction centre for the
employees addicted to
alcohol

P&G , Hygiene & Health Care

India : project DRISHTI 1st
ever Sight Restoration
Corporate project in
association with NAB

Tata International Limited Developed

special training programs that
educate employees on the hazards
of wastage and pollution.
The first Leather manufacturing unit
in India which was granted the ECOMARK for their products from the
Bureau of Indian Standards.

OPEN MIND with UNICEF :

support & educate working
children

Community Intervention
The Infyosys Foundation:
Grants to socially & physically
challenged children for
education.
partnered with various NGOs &
local government in
strengthening rural
development activities and
infrastructure

Cadbury India : funds a street

children project focusing on
education

Pratham & MCGM are the active

partners in this time bound effort to
achieve universalization of primary
education
Corporate partners ICICI Bank, ACC,
HSBC, Ballarpur Industries etc.

WHAT IS THE
IMPORTANCE OF
CROSS SECTOR
PARTNERSHIPS?

CROSS SECTOR PARTNERSHIP

SUSTAINABL
E
DEVELOPMEN
T

BASED ON THE CASE IDENTIFY THE

KEY FEATURES OF A CROSS
SECTOR PARTNERSHIP

KEY REQUIREMENTS OF EFFECTIVE PARTNERSHIP

Institutionalization

Self assessment in the initiation phase

Careful consideration of
partner choice

integration

Key Ingredients

Clear assignment of
mgmt responsibility in the
respective areas of
competence

Interdependence
Alignment of values &
work culture

Learning
capability

Mission connect

Open, frank & constructive

communication

Regular tracking of
progress

WHAT ARE THE BENEFITS

OF CROSS SECTOR
PARTNERSHIP?

How Does It Help..

GOVERNMENT PERSPECTIVE

WHAT ARE THE BARRIERS

TO PARTNERSHIPS?

BARRIERS TO PARTNERSHIPS THE BUSINESS PERSPECTIVE

Business
Perspective

BARRIERS TO PARTNERSHIPS- THE NGO PERSPECTIVE

Vast majority of Business: either irresponsible, indulge in green-washing, or at best
only practice philanthropy
Widening gap between poor and rich :concern about privatisation of essential services
Lack of understanding of poverty issues by Business
Lack of equity in Partnerships
Lack of disclosure on CSR issues by Business

CAN CROSS SECTOR PARTNERSHIPS

REALLY MAKE A DIFFERENCE?
YOUR OPINION BASED ON THE CASE

CORPORATE-NGO PARTNERSHIPS : THREE

WAYS TO CREATE SHARED VALUE
1. Reconceiving products and markets better serving
existing markets, accessing new ones, or developing
innovative products that meet social needs
2. Redefining productivity in the value chain
improving the quality, quantity, cost, and reliability of
inputs, production processes, and distribution systems
3. Enabling local cluster development improving the
operating environment affecting business while
alleviating social problems