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Overview
Amazon Web Services (AWS) provides a collection of web services that
comprise a cloud computing infrastructure as a service (IaaS) offered
over the internet, hosted in 9 Amazon regions across the world. Its offers
a range of cloud services for compute, storage, database, development,
deployment and automation, networking, and content delivery needs.
AWS major cloud portfolio* includes Elastic Compute Cloud (EC2), Simple
Storage Service (S3), Relational Database Service (RDS), Elastic
Beanstalk, Virtual Private Cloud (VPC), and CloudFront. AWS offers its
services at multiple usage levels based on tiered pricing, serving all
customer segments from SMBs to large scale enterprises. It has been
leading the public cloud IaaS market with wide margins through
competitive pricing, providing high scalable offerings at low prices.
AWS has been making moves to target the enterprise, and public sector
market by launching the new services such as Glacier storage, its Redshift
data warehousing product, and Cluster High Memory and High storage
instances that target the enterprise workloads like Data warehousing,
archival storage , enterprise LOB applications . Unlike other major cloud
vendors that are providing private /hybrid cloud solutions for enterprise
segment, AWS wants to penetrate into the segment with its public cloud
offering. But, AWS procurement models, security, and privacy issues are
holding it back from gaining traction with enterprises.
*All AWS offerings are covered in capability comparison section
Resources
Field Portal //windowsazure
Developer Center msdn.microsoft.com/hi-in/azure/
Marketing Site WindowsAzure.com
CompHot //comphot
TCO Analyzer Tool microsoft.com/windowsazure/tco/
Engage CATM SME Ritu Lamba (ritula@microsoft.com)
BG SME , Venkat Gattamneni (venkatga@microsoft.com)
AWS Strengths:
AWS Weaknesses:
AWS positions Infrastructure as a Service as the cloud computing approach that offers customers higher flexibility, puts them in control of the
cloud infrastructure, and enables them to migrate the applications without any modification at a lower cost. To effectively compete against AWS:
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Position Microsoft as a provider of end-to-end cloud offerings across the cloud stack. Articulate the advantage of having flexibility of PaaS
solution, and which highly integrate with existing IaaS components. Shape the discussion as development and deployment oriented, where AWS
lacks, and focus on the overall business value
Showcase Windows Azures new features like Mobile Services instance and Web Sites instance models, which offers more flexible options
Highlight the better integration between our networking solutions and their flexibility in working both IaaS and PaaS environments.
Emphasize Microsofts commitment to the cloud and its vision in providing a continuum of solutions that enable private cloud, public cloud, and
a hybrid cloud
Emphasize on AWS limited application model, demonstrating ease of Windows Azure in building new apps or bringing existing apps to cloud,
using IaaS, PaaS, or both
Outline flexibility with Windows Azure in moving between Microsofts on-premise and off-premise cloud offerings, back and forth, which is not an
easy way in AWS case
Highlight the rising vendor lock-in concerns with recent AWS integrated workflow offerings, which makes harder for developers to move their
work to non-Amazon platforms
Raise awareness of the introductory special offers like free trials, the MSDN subscriber offers, and the MPN offers
Flexible Procurement model similar model that Enterprise is familiar with (Enterprise Agreement)
Highlight that Windows Azure is covered under existing EAs in few countries at a discounted price for yearly commitment, while declaring that
negotiating an EA with AWS is challenging
Highlight that with Windows Azure, customers are leveraging the relationship with a trusted technology vendor with decades of experience in
delivering IT solutions
Showcase Windows Azure cloud solutions as more enterprise ready, highlighting the product integration capabilities, strong SLAs and bundled
Capability
Windows Azure
Compute - VM
with admin
access
Other compute
offerings
VM Import, Autoscale,
Amazon Elastic MapReduce
Database
Blob storage
Table storage
Storage Drives
Backup and
archival Storage
Storage Import
Export
Nil
App Deployment
Automatically handled
Bulk Email
Services
Messaging
Amazon CloudSearch
Networking
Caching Service
AWS ElasticCache
Management
Monitoring
CloudWatch, Alarm
Development
Tools
AWS GovCloud