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Driving Success:
How You Innovate
Determines What You
Innovate
Julie Gavin
Alison McHale
Innovation Is the Power to
Redefine the Industry
• Competitive Markets
• Noncompetitive/Non Profit
Organizations
Achieving a leadership
position is not easy,
maintaining a leadership
position is a challenge.
Case Study: Long-Term
Innovation
Company: Coca-Cola
•
• 1990’s – 15-20% growth/year
• 1998-2000 – 3 years of falling profit
•
Major Cause:
• Demand was Decreasing
• Competitors Entering Market
• Substitute Products
•
• New Demands Emerging
• Children
• Young Adults
• Adults