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PERCEPTION OF
COSTUMERS REGARDING
COTTON COUNTY
Presented By :
Ritesh Kumar
Introduction to The
Company
Features
Group turnover is Rs. 3000 Crore.
List of Directors
Mr. Jawahar Lal Oswal
Chairman-Cum-Managing Director
Director
Director
Executive Director
Executive Director
Additional Director
Additional Director
Additional Director
Additional Director
Product Portfolio
Wool / acrylic top
Yarns
Textile fabrics
Hosiery knitwear products
Departments in OWM
Quality Control
Human Resource Department
Finance Department
Marketing Department
Competitors
Major competitors in pullovers and cardigans
Casablanca
Pringle (Scotland)
SWOT Analysis
Strengths
Good Brand Image.
Many persons are working here for more than 50 yrs. This
shows commitment of employees towards their org.
Member of wool mark and ISO 9002.
Laboratories for testing the quality of the product.
Weaknesses
OWM is dependent upon foreign producers for greasy
wool.
Depend on the third party for sale and the distribution of
the product.
Fully fashioned unit of company has targeted mainly
highest income groups with the products like Monte
Carlo.
Lack of commercial schemes / promotional schemes.
Opportunities
Threats
Mushrooming and upcoming of small hosieries in
Ludhiana.
Seasonal demand for their major product i.e. pullovers.
Shift in consumers tastes away from the firm`s products.
Threat from competitors like Vardhman and Arvind Mills.
MNC`s because of their large financial base, better
technology is threat to domestic textile sector.
INTRODUCTION
TO
INDIAN TEXTILE INDUSTRY
Contd
It is the second largest employer after the
agriculture sector in both rural and urban areas.
WOOLLEN
TEXTILES
JUTE
MAN -MADE
SILK
Share
Textile
Clothing
Garments
Undergarments
& 20,219
93%
1,487
6.80%
2.16
0.01%
Accessories
0.29
0.001%
Total
21,708.45
Cont
The major export markets of Ludhiana today are the EU, US, Africa,
Vietnam & Bangladesh.
Ludhiana accounts for nearly 90 per cent of the countrys woolen hosiery
industry
Ludhiana Textile Industry serves as the backbone of Indian hosiery
industry.
8
HOISERY KNITTED
21
42
MILLS
HANDLOOMS
29
POWERLOOMS
5%
OSWAL
3% 2%
5%
MALWA
30%
7%
SHARMAN
YWL
8%
ARTI INTL.
RAGHAV
10%
15%
15%
GANGA
INDO WORTH
OTHERS
25%
Domestic Sales
Exports
75%
INTRODUCTION TO
COTTON COUNTY
Cotton County ready to wear
Brand
Cotton County has three production plants and 3000
workers. Mr. Jawaharlal Oswal is the MD of the Nahar
Retail Ltd.
Cotton County is gearing up to revolutionize the retailing
industry in India.
Cotton County is ready to wear Brand of Indian Apparel
Maker Nahar retail ltd. India.
Cotton County is having 600 retail stores.
India private ltd. COTTON COUNTY offers complete
range in menswear and also for ladies and kids.
PRODUCTS
PRODUCTS
RANGE
SIZE
TROUSERS
799 3099
28 42
SHIRTS
799 2599
38 44
DENIMS
1299 1799
28 44
T-SHIRTS
399 1799
Free size
JACKETS
1599 10099
Free Size
RESEARCH METHODOLOGY
Research Design:
Descriptive.
Sampling Technique:
Convenience.
Universe:
Sample Unit:
Data collection:
Primary data : Questionnaire.
Secondary data: Journals and websites.
Data Interpretation
&
Analysis
No. of Respondents
Percentage
100
100
TOTAL
100%
100%
CONCLUSION
Majority of the respondents are overall satisfied with the
Brand.
Respondents feel that the Brand is having the bright
future but the due consideration must be given on price.
Majority of the respondents become aware of the brand
through Newspapers and Friends.
Large extent of customers are using the product Cotton
County for the period of less than one year.
Popular Brand Name is the most preferred feature which
consumers look out for in the ideal ready to wear brand.
Discount is the most preferred feature of Cotton County
among customers.
SUGGESTIONS
Company should focus on advertisements of Brand.
Company should focus on retaining the old customer
base.
Company should make the product available in market
at suitable prices.
Brand name should be made more popular amongst the
customers.
REFRENCESES
http://www.owmnahar.in/index.php
http://www.owmnahar.in/nahar_indust.html
http://www.owmnahar.in/profile.html
http://www.owmnahar.in/management.html
http://www.owmnahar.in/people.html
http://www.owmnahar.in/products.html
http://www.owmnahar.in/fabrics.php
http://www.owmnahar.in/finan.html
http://www.owmnahar.in/niel_fan.html
http://www.owmnahar.in/nahar_saga.html
http://www.owmnahar.in/export_market.html
http://www.owmnahar.in/view_news.php
http://www.cottoncounty.in/
http://economictimes.indiatimes.com/
http://economictimes.indiatimes.com/search.cms
http://www.indianexpress.com/
http://www.business-standard.com/india/
http://www.thehindubusinessline.com/
C.V. Gupta Research Methodology
Thank You