Media & Entertainment

Total media size in India

With 168 million TV Household ,India is the second largest market after
China. (2014)
The Indian E & M industry generated 1,026 billion INR in revenue in 2014.
The largest segment of Indian E&M Industry is the television industry ,its
revenue increased from 417 billion INR in 2013 to 474 billion in 2014
showing year & year growth of about 13.8%
Source: FICCI KPMG REPORT 2015

 Advertising revenue in 2014 grew at growth rate of 14.2% over 2013

to reach 414 billion INR of which print is 43 percent & of television
37 %.
Digital advertising has been the faster growing segments with annual
growth rates of 44.5%.
In 2014 India topped as the worlds fastest growing smartphone
market , fuelled by the availability of low cost smartphones &
dropping data plan tariffs.
Internet penetration stands at about 19% `which is still lower than
compared to other countries.
Source: FICCI KPMG REPORT 2015

Medium Share
Share
4%
2%
1%
2%

2% 4%

12%

46%

26%

Television
OOH

Print
Animation & VFX

Source: FICCI KPMG Report 2015

Films
Gaming

Radio
Digital Advertising

Music

Medium Share
Overall industry Size
(INR Billion)

2013

2014

Growth in 2014 over 2013

TV

417.2

474.9

13.8 %

Print

243.1

263.4

8.3 %

Films

125.3

126.4

0.9 %

Radio

14.6

17.2

17.6 %

Music

9.6

9.8

2.3 %

OOH

19.3

22.0

14.0 %

Animation & VFX

39.7

44.9

13.1 %

Gaming

19.2

23.5

22.4 %

Digital Advertising

30.1

43.5

44.5 %

Total

918

1,026

11.7 %

Source: FICCI KPMG REPORT 2015

Projected Industry size as reported in FICCI

KPMG 2015 report
Segmen
t

2015

2016

2017

2018

2019

Television 543.2

631.2

739.6

854.6

975.5

Print

284.5

307.1

331.9

358.0

386.8

Film

136.3

155.6

170.7

186.3

204.0

Radio

19.6

22.3

27.0

32.7

39.5

Music

10.4

12.0

14.2

16.9

18.9

OOH

24.4

27.1

29.6

32.2

35.1

Animatio
n & VFX

51

58.7

68.5

80.6

95.5

Gaming

27.5

31.8

35.4

40.0

45.8

84.0

115.3

138.2

162.5

1740

1964

Digital
62.5
Advertisi
ng
Revenue
Total in Billions
1159INR

1330
1532
Source: FICCI KPMG REPORT 2015

Advertising Revenue & Projection

Overall
industry
size (INR
billion)

2013

2014

Growth of 2015 P
2014 over
2013

2016P

2017P

TV

135.9

154.9

14.0%

174.6

198.4

226.2

Print

162.6

176.4

8.5%

192.6

211.8

232.9

Radio

14.6

17.2

17.6%

19.6

22.3

27.0

OOH

19.3

22.0

14.0%

24.4

27.1

29.6

Digital
30.1
Advertising

43.5

44.5%

62.5

84.0

115.3

Total

414.0

14.2%

474

544

631

362.5

Source: FICCI KPMG REPORT 2015

No of Channels
Total no of TV channels are 798
News Channels- 397
General Entertainmnet-401

Genres in Indian TV Industry & Viewership

Share
GEC Regional GEC (17.9%), Hindi GEC (31.2%)
Movies- Regional (3.7%), Hindi (13.6%)
News- Regional (3.7%) , Hindi(3.7%), English News(0.1%)
Music (3.2%), Regional music (1.8%)
Kids (7.3%)
Sports (2.4%)
Infotainment (1.3%)
English Entertainment (0.9%)
Others (9.4%)
Source: FICCI KPMG REPORT 2015

TV Industry Size (INR Billion)

Year

Subscription
Revenue

Advertisement
Revenue

2013

281

136

2014

320

125

2015P

369

175

2016P

433

138

2017P

513

226

2018P

595

260

Source: FICCI KPMG REPORT 2015

AdEx Share by genre

Share

5%

6%

5%
2%
1%
4%

27%

8%
3%

16%
8%
3% 4%

Source: FICCI KPMG REPORT 2015

7%

Hindi GEC
Regional GEC
Hindi Movies
Kids
Music
Regional News
Reginonl Movies
Hindi News
Sports
Regional Music
Infotainment
English Entertainment
English News
Others

Top Advertising Categories Share

Personal Care -15.7%
Food & Bevergaes-13.3%
Services-8.1%
Automobile-4.5%
Haircare- 4.5%
Personal Healthcare- 4.0%
Personal Accessories - 3.1%
Household Products- 3.0%
Telecom-2.6%
Source: IBEF

Key trends in the Television Industry

Digital Cable has gained subscribers , due to the process of digitisation.
There were 10 million subscribers at the end of 2013
Introduction of multiscreen delivery system , like Tata Sky launched
Everywhere TV allowing user to catch TV anywhere & on multiple
devices & platform like I OS & Android.
Online TV advertising will double its share of total advertising revenue
in coming years.
Ad cap would be a threat to industry as broadcasters has to face the
time crunch which would limits the ad shown in a break.