Académique Documents
Professionnel Documents
Culture Documents
Branding/
Marketing
ROI
CLM
(Customer
Lifecycle
Mgmt)
Pricing
Digital
Marketing
Sales and
Channel
Commercial
Transformati
on
Meet our
Practice
Consultants
and Leaders
Ying
Marketing Specialist, Tokyo
EDUCATION
Ph.D., Psychology, Stanford University
LANGUAGES
Chinese (Mandarin, Cantonese, Shanghai dialects)
English, Japanese
PRACTICE
Asia Marketing & Sales Practice
Sunny
Marketing Expert, Seoul
EDUCATION
MBA-Market Research, University of Wisconsin
MA-International Business, Korea University
LANGUAGES
English, Korean
PRACTICE
Asia Marketing & Sales Practice
Paul
Principal, Tokyo
EDUCATION
LL.B., Kyoto University International Law & Politics
LANGUAGES
English, Japanese
PRACTICE
Asia Marketing & Sales Practice Leader,
Asia Consumer/Packaged Goods Practice Leader
What really
pulls it all
together for me
is the Firms
selfless
commitment to
client impact.
I had reached the limit for growth during my pre-McKinsey days in Business Development
and Corporate Venture Capital, and was looking for a unique place that would provide
opportunties to learn and be challenged. I was drawn to McKinsey after observing how
friends had matured and grown so fast during their time in the Firm. I thought Id try
consulting for a few years before moving to something else, but I found that my growth
path never stopped the endless possibilities and opportunities to grow, compelled me to
Why Asia?
stay.
The sheer scale of business in Asia is immense,
which is evident just by the number of consumers
in China, India and Japan. Things also change so
quickly in Asia and the opportunity to help shape
this impact is incredibly exciting to me. Being
fluent in Japanese has enabled me to be a bridge not only with the rest of the Firm, but it has also
helped clients bridge internally within their own
corporations. Im really enjoying the experience in
Asia, Japan in particular because of the culture and
More fun than work sometimes
scale of this place.
Coming from a media background, I really love issues that touch on consumers directly. Our
Marketing work connects customer insights with business-driven decisions in consumer
facing industries. I get energised from combining the science & discipline of marketing
research with the enthusiasm and curiousity in industries and product sets. A perfect
illustration is the work we did for a consumer electronics company. We used world-class,
rigorous scientific work to help them change their strategies in defining their products and
marketing them. Our client had invested heavily in technical capabilities because they
believed their consumers mainly valued its technical attributes. But our insights-driven
approach made them realise that aesthetics and ease-of-use played much larger rolse in
how they made their purchasing decisions. I thoroughly enjoyed working with on this piece,
mainly because of my own love for gadgets.
One Firm
You really feel that here. The quality and diversity of the people, being able to work
together seamlessly because of Firm values. I have worked with truly international teams.
And the ability to bring all these people together in such short time frames is incredible.
This can only happen with collaboration on a truly global scale. And clients really value this
sort of diversity in teams. Globally, we also have access to the greatest thinkers on almost
all subjects. Experts who have such a breadth of work on unlimited topics are happy to
collaborate and make time for teams. What really pulls it all together for me is the Firms
selfless commitment to client impact.
Submitting an application
1. Apply via our Firm's APD website www.apd.mckinsey.com
2. Select the permanent position application form
3. Select, Position : Associate --> Role : Marketing Associate --> Region : Asia-Pacific --> Location
Seoul, Singapore and Tokyo (in order of preference)