Strategize Blue is an Affiliate

Member of the Global Blue

Make Competition Irrelevant! Ocean Strategy Network
Blue Ocean Strategy is a proven system for making
competition irrelevant by creating new market spaces
through simultaneous achievement of differentiation
and low cost.

Instead of being locked in red oceans of fierce, bloody

competition, you can apply Blue Ocean Strategy to
move to clear, uncontested waters of highly profitable
growth.

Strategize Blue helps companies understand, formulate

and execute Blue Ocean Strategy. We can help you
Translated into 42 languages,
systematically maximize opportunities and minimize risk
the book has launched a
to create a profitable market space where your
Worldwide Business Strategy
company’s competition becomes irrelevant.
Revolution.
Our Clients We can make Blue Ocean Strategy work for you! Our Services

 Keynote Presentations
 Hands-on BOS Workshops
 Corporate Training Programs
 BOS Consulting Services
 Strategy & Idea Evaluation
Services

Small Business Solutions

 3-step Simplified Consulting
Program
 Consulting/Training Hybrid
www.strategizeblue.com
Inspire your Audience
Keynote Presentations

BLUE OCEAN STRATEGY

Making The Competition Irrelevant

TIPPING POINT LEADERSHIP

Rising to the leadership challenge

FAIR PROCESS Zunaira Munir MBA PhD

Inspiring Voluntary Participation among team members Internationally Acclaimed Expert on Blue Ocean Strategy

Engage your Executives

Seminars and Hands-on Workshops
Contact Us to find out how we can help you understand,
Train your Employees formulate or execute Blue Ocean Strategy!
Corporate Training Program

Evaluate your Idea/Strategy

How Blue are you?

Create your Blue Ocean 10360 Sorrento Valley Road Suite C

Standard 7-step Consulting Process San Diego CA 92130
Simplified 3-step Consulting Process for small businesses Tel: (858)-324-1997
Email: zunaira@strategizeblue.com
Consulting / Training Hybrid Web: www.strategizeblue.com
Cost - effective BOS Implementation for small businesses
Inspire your Audience
Keynote Presentations

Strategize Blue offers inspiring keynote presentations by Dr. Zunaira

Munir on the following topics;
Zunaira Munir MBA PhD
Managing Director
BLUE OCEAN STRATEGY Strategize Blue
Making The Competition Irrelevant
An engaging and informative introduction to Blue Ocean Strategy, its
logic, application and effectiveness-for CEOs, top-level managers and Dr. Zunaira Munir is a Senior Member of the Global Blue Ocean
board members Strategy Network and has been working directly under Professors Kim
and Mauborgne on various Blue Ocean Strategy projects, initiatives,
and research.

TIPPING POINT LEADERSHIP
Rising to the leadership challenge
A guide to executing strategic change efficiently by identifying and
exploiting disproportionate factors of influence-for leaders of
organizational change
FAIR PROCESS
Inspiring Voluntary Participation among team members
A discussion about applying the concepts of fair process and
procedural justice to motivate enthusiastic participation and greater
initiative-for managers at any level
She has a PhD in Innovation Management from Wuhan University of
Technology, China and has worked with numerous big and small
companies worldwide in their pursuit to ‘make competition irrelevant’
and create Blue Oceans of highly profitable growth.
As Chief Strategy Officer for her family’s business, she has played a
major role in taking Clary Business Machines to Top 100 Computers
and Electronics Companies. In addition, Inc. magazine ranked Clary in
the top 31% of America's 5000 Fastest-Growing Private Companies.
As an educator and trainer, Dr. Munir has taught undergraduate and
graduate courses for over six years at several universities. As a
researcher her work has been widely published internationally. Her
upcoming book, Key Concepts in Innovation, will be released by
Palgrave McMillan in the spring of 2010.

Having lived, studied and worked in Asia, Europe and the United
States, Dr. Munir has global business credentials and a command of
English, Urdu, Hindi and Mandarin. She is a dynamic presenter and
trainer with a fascinating multidisciplinary and multicultural view.

www.strategizeblue.com
Learn Blue Ocean Strategy Engage your Executives
Half / Full day Seminar Hands-on Customized Workshop

To engage your executives in evaluating current strategies and
exploring the advantages of Blue Oceans, we offer half-day or full-day
seminars on Blue Ocean Strategy. We provide a facilitated
presentation with audio/video content and interactive discussion to
present the logic behind Blue Ocean Strategy with real success
stories. Then we move from thought to action as participants learn
how to apply Blue Ocean Strategy tools and frameworks to your
specific industry and challenges.
Strategize Blue can present Blue Ocean Strategy to your company
and offer hands-on experience with applying its methodologies. We
engage your executives in evaluating current strategies and exploring
the advantages of Blue Oceans with half or full-day workshops.
We provide a facilitated presentation with audio/video content and
interactive discussion to present the logic behind Blue Ocean Strategy
and real success stories in relevant industries.

PART I—The Strategic Logic of Creating Blue Oceans Then we move from thought to action as participants learn to apply
•The simultaneous pursuit of differentiation and low cost Blue Ocean Strategy tools and frameworks to their specific industry
•Blue Ocean Strategy vs. Competition based strategies and challenges.
•Blue Ocean Strategy vs. Innovation
•Creativity vs. productivity. Can Creativity be taught? The facilitator prepares well in advance of the session to ensure
appropriate understanding of your industry and your company's
PART II—From Thought to Action: Formulating BOS challenges and guides participants to arrive at practical steps they
•Minimizing risks and maximizing opportunities with Blue Ocean can take to make real progress toward creating a Blue Ocean market
Strategy tools and Frameworks space.
•Applying the Strategy Canvas and as-is value curve frameworks to
analyze your business
•Applying the Six Paths framework to think systematically outside the
conventional boundaries of your industry
•Applying non-customer thinking to identify new sources of profitable
growth
•Evaluating a Blue Ocean Idea and Blue Ocean Strategy Business
Model

PART III—The Leadership Challenge: Building execution into

BOS
•Overcoming key Organizational Hurdles - Tipping Point Leadership
•Inspiring Voluntary Cooperation - Fair Process

www.strategizeblue.com
Create your Blue Ocean
Standard 7-step Consulting Process
Strategize Blue can help your company formulate and implement your
own Blue Ocean Strategy to move your company out of fiercely
competitive waters to more profitable uncontested market space.
Beginning with an in-depth analysis of your company’s current
strategy, we will collaborate closely to systematically develop and
implement a seven-step process that will regenerate your business
strategies, create new offerings and align business activities. The
result is the stimulation of market demand and the creation of new,
uncontested market space.
Create your Blue Ocean
Simplified 3-step Process for Small Businesses
If you lead a small business, Strategize Blue can help your company
formulate and implement your own Blue Ocean Strategy cost-
effectively by developing and implementing a simplified three-step
process ( 2 workshop modules and 1 field-work module).
We work closely with your team to analyze strategic options, create
new offerings and align business activities to create new uncontested
marketspace.
Train your Employees
Corporate Training Program
Strategize Blue can train your executives in the six basic principles for
systematically applying Blue Ocean Strategy.
Executives learn through situational exercises, case studies and group
activities. Participants gain a firm grasp of material and the ability to
apply the visual tools and analytical frameworks to their company.
Training consists of attending one four-hour session for six
consecutive months.
Session 1: Understanding Blue Ocean Strategy
Session 2: Minimizing Planning Risk - Focusing on the Big Picture
Session 3: Minimizing Search Risk - Reconstructing Market
Boundaries
Session 4: Minimizing Scale Risk - Reaching Beyond Existing Demand
Session 5: Minimizing Business Model Risk - Getting the Sequence
Right
Session 6: Minimizing Organizational and Management Risks - Tipping
Organizational Hurdles
Consulting / Training Hybrid
Cost - effective BOS Implementation for small
businesses
Strategize Blue offers “Consultraining” a consulting/training hybrid for
small businesses that combines the best features of Blue Ocean
Strategy consulting and training. If you lead a small business, this
option enables you train your staff so they can formulate a Blue Ocean
strategic plan under the guidance of our consulting team.
•“Consultraining” is based on our standard seven-step consulting
process comprising of 4 workshop modules and 3 field-work modules.
The 4 workshops are paced one month apart.
•The program brings together groups of 4-6 individuals from 3-4
different companies from diverse non-competing industries. A
minimum of 4 individuals must enroll from all participating companies.
•Participants work as a team with their own group as they learn to
apply Blue Ocean Strategy concepts, tools, frameworks and
methodologies.
•The consultant facilitates and guides each group to apply the Blue
Ocean Strategy formulation process to their own case. Each group
leaves with a set of assignments for field-work that are to be
completed before the next workshop.
•At the end of the four month period, each company/group has its own
Blue Ocean Strategic plan that is ready to be rolled out and executed.
The participants are also well trained to carry forth with the execution
of the project.
www.strategizeblue.com
 www.strategizeblue.com
zunaira@strategizeblue.com