Académique Documents
Professionnel Documents
Culture Documents
Prepared By,
Sagar Gadekar
Definations
According to William J Stantons,
Retailing
Characteristics of
Retailing
Direct Interaction with Customers.
Lower Average Amount of Sale
Transaction.
Point of Purchase and Display and
Promotion.
Importance of Retailing
Services to Wholesalers and Producers.
a)Advertisement of new products.
b)Arrangement to sell the goods.
c) Information about consumer habits, tastes
and needs.
d)Sharing of Risks.
Services to consumers.
a)Selection.
b)Variety of goods.
c) Demand creation.
d)Distribution.
e)Credit Facility.
Functions of Retailing.
Sorting.
Breaking Bulk.
Holding Stock.
Additional Services.
Channel of Communication.
Transport and Advertising Functions
Retailing in India.
Retail is the new buzzword in India.
The global Retail development Index has ranked
The Khadi & Village industries (KVIC) was also set up post
independence. The cooperative movement was again
championed by the government.
PDS: 463,000
2.
3.
KVIC: 7,000
4.
CSD Stores:3,400
Emerging
Established
Formats
Traditional
formats
Exclusive retail outlets
Formats
Kirana shops
Hypermarket
Itinerant Salesman
Convenience/
Internal retail
Haats
department stores
Malls / Specialty Malls
Melas
PDS/
Multiplexes
Mandis etc.
fair price shops
Fast food outlets
Pan/ Beedi shops
Service galleries
2.
3.
4.
India.
The high costs of real estate.
Lack of Adequate infrastructure.
Multiple and complex taxation system.
2007
CAGR (%)
(compound Annual
growth rate)
TOTAL
16,000
37,216
18
Food
1,800
7,473
33
Clothing
4,950
10,423
16
Cons.Durables
1,650
3,787
18
450
1,426
26
21
Global Retailing
Nature of Retailing
India
is
mostly
Operatio Unorganized. At present only 2%
n
to 4% accounts for organized
sectors.
Scope of Package
good
manufacturer
Influence control all retail business to a
large extent. But the scenario is
changing, even with the limited
growth of organized retail in
India.
Technolo
gy
Formats
Indian
retail
industry
is A large no. of retail
concentrated around few formats. formats are available.
Only 2% of retail industry has
adopted modern retail formats of
department
stores
and
supermarkets.
Basis
Indian Retailing
Global Retailing
Infrastruct
ure
Maximum
infrastructure Minimum
infrastructure
problems faced by retailers in problems faced by retailers
International market.
in International market.
Manpower
Products/B
rands
Assortmen
t
Wholesaler
Business customers, i.e.
Retailers
Retailer
Final Customers, i.e. End users
Business
Volume
High.
Low.
Risk Involved
High.
Less.
Investment
requirement
High.
Moderate.
Promotional
Activities
Less Important.
Very important.
Store
Atmosphere,
Layout &
Location
Less attention.
Area covered
Thank You