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3G Presentation to CamGSM

Wednesday 11th May 2005

Agenda
>

UTRAN Products highlights

>

3G over 2G strategy

>

UTRAN Products Evolution

>

Overview of operator strategies

>

Whats Next?

CamGSM 3G Presentation 2
11/05/2005

All rights reserved 2005, Alcatel

3G for CamGSM
UTRAN Products Highlights

Node B (A9100 MBS)


Node B

3G
OMC-R

Node B

3G
MSC/VLR
Circuit Core
Network

Iu CS
Iub

Uu

Node B

Iur

3G SGSN

RNC
Transport
Node

2G/3G GGSN
Iu PS

Node B

CamGSM 3G Presentation 4
11/05/2005

RNC
RAN
Server

All rights reserved 2005, Alcatel

GPRS
backbone

IP
Network

New Node B with co-siting site: A full portfolio


covering all your needs: multi-standard BTS

From Macro
Cells ...

to Micro / Pico Cells / In


Building ...

6x4 UMTS carriers

Multi-standard Base Station


Indoor 5 sub-racks MBI5

6x4 UMTS carriers

Micro UMTS Node B


(up to 3 carriers)

Multi-standard Base
Station Outdoor two doors
MBO2

3x4 UMTS carriers

Multi-standard Base Station


Indoor 3 racks MBI3

CamGSM 3G Presentation 5
11/05/2005

15,000+ Evolium
BTS are UMTS-ready
since 2002

3x4 UMTS carriers-

Multi-standard Base
Station Outdoor one
door
MBO1

UMTS

All rights reserved 2005, Alcatel

or

GSM
GPRS
EDGE

or

GSM
GPRS
EDGE

UMTS

EVOLIUM A9100 MBS


Highlights (2)
>

Increased compactness

>

Minimum spare parts

Similar equipment practice

>

Freeing site space


All technologies in one rack

Maximum common modules

>

Evolium MultiStandard Base


Station

For GSM/EDGE and UMTS

Maximum flexibility

Full-GSM, full-UMTS or mixed


GSM/UMTS

CamGSM 3G Presentation 6
11/05/2005

D
I
P
L

AMCU

AC/DC
Transmissio
n

B
A
T
T

B
A
T
T

Dummy panel
T
R
X
3

B
A
T
T

Dummy panel
A
N
C

T
R
X
3

T
E
U
II

Fan Stage
Air Inlet
A
N
C
2

B
A
T
T

Trans-mission

T
R
X
2

A
N
C

S
U
M
A
Dummy panel
T
R
X
2

T
R
X
1

Fan Stage
Air Inlet

1
T
R
X
1

Fan Stage
Air Inlet
A
SUMU/
N
R
TRAB
up to 7 BB U
III
Fan Stage
T
E
U
III

D
I
P
L
D
I
P
L

A
N
R
U
I

A
N
R
U
II
T
E
U
I

Fan Stage
Air Inlet

2/2/2 GSM + 1/1/1 UMTS


Keep existing Evolium GSM equipment, with integrated
Duplexer

All rights reserved 2005, Alcatel

EVOLIUM A9100 MBS


UMTS Architecture
Antenna
coupling
level
TEU level

BB level

ANRU 1

ANRU 3

TEU TEU TEU TEU TEU TEU

BB

BB

BB

BB

BB

BB

To all BBs

BCF level

ANRU 2

O&M

CamGSM 3G Presentation 7
11/05/2005

BB

BBI

SUMU
Iub

RX
(RBI)
TX
(TBI)

>

ANRU = Antenna Network Receiver


Unit

>

TEU = Transmit Module

>

BB = Base Band module

>

BCF= Base Station Control Function

All rights reserved 2005, Alcatel

EVOLIUM A9100 MBS


Node B maximum configurations
UMTS configurations

Sectors

Max carriers per sector


MBI5 (DC)

MBO1 (AC)

MBO2 (AC)

MP, without Tx Diversity

MP, without Tx Diversity

MP, without Tx Diversity

Multi-standard Configurations

Sectors

Maximum Carriers (UMTS) or


TRX (GSM) per sector
MBI5 (DC)

MBO2 (AC)

GSM standard configuration

MP, without Tx Diversity

GSM standard configuration

MP, without Tx Diversity

CamGSM 3G Presentation 8
11/05/2005

All rights reserved 2005, Alcatel

Radio Network Controller (RNC):


RRS and RTN
Node B

3G
OMC-R

Node B

3G
MSC/VLR
Circuit Core
Network

Iu CS
Iub

Uu

Node B

Iur

3G SGSN

RNC
Transport
Node

2G/3G GGSN
Iu PS

Node B

CamGSM 3G Presentation 9
11/05/2005

RNC
RAN
Server

All rights reserved 2005, Alcatel

GPRS
backbone

IP
Network

Radio Network Controller roles inside UTRAN


> RNC

IuCS and IuPS interface to Core Network


Anchor point for al services towards Users

> RNC

controls Node B and radio resources

Allocation of radio resource


Power control and mobility management

> Iur

is an access point for Users

interface between RNC

Soft Hand Over inter RNC


Control information exchange, like cell neighbourhood

> Transport

node (ATM Switch):

Concentrate traffic from Iub to Iu


Mesh Iur interfaces

CamGSM 3G Presentation 10
11/05/2005

All rights reserved 2005, Alcatel

RNC and BSC are different...


> RNC

in UMTS = BSC in GSM


> Main differences between RNC and BSC

UMTS uses ATM

Inter RNC interface (soft handover): Radio Layer


terminated in RNC

RNC of UMTS = BSC of GSM +PCU/MFS of GPRS

Radio O&M function more standardised than in GSM:


logical O&M

Open Iub

CamGSM 3G Presentation 11
11/05/2005

All rights reserved 2005, Alcatel

RNC Capacity
>

Node B Connectivity = 256

>

Number of Cells Connectivity = 768

CamGSM 3G Presentation 12
11/05/2005

All rights reserved 2005, Alcatel

3G OMC-R
Node B

3G
OMC-R

Node B

3G
MSC/VLR
Circuit Core
Network

Iu CS
Iub

Uu

Node B

Iur

3G SGSN

RNC
Transport
Node

2G/3G GGSN
Iu PS

Node B

CamGSM 3G Presentation 14
11/05/2005

RNC
RAN
Server

All rights reserved 2005, Alcatel

GPRS
backbone

IP
Network

3G OMC-R
OMC hardware
V880 Server characteristics
>

Fault resistance

Based on SUN platform


Offer excellent Reliability, Availability, and Serviceability (RAS)
features with simple architecture for the O&M application
server.
Automatic System Recovery software (ASR)
RAID mode 1 technology (disk mirroring)
Hardware Redundancy : Power Supply - FAN
Autonomous restoration mechanisms :
Dynamic system reconfiguration
In case Power supply and cooling module failure
In case CPU failure, Memory failure
In case Disk failure (100 % data redundancy)

CamGSM 3G Presentation 15
11/05/2005

All rights reserved 2005, Alcatel

3G OMC-R
Maximum Capacity
Network Elements

Cells

User
Sessions

Workstations

Small

500

1500

15

15

Large

1500

4500

36

36

A1353-UR OMC-R Configuration

CamGSM 3G Presentation 16
11/05/2005

All rights reserved 2005, Alcatel

OMC-R Highlights
For 3G, get benefit from RNO embedded in 3G
OMC-R ...
and save 45% workload on
Radio parameters
management !
All services in a Single Platform
45% saved
Tuning 5%

5%

30%
20%
Analysis /
diagnostic

15%
QoS
30%
information
15%
recovering

Resource
configurati
on

CamGSM 3G Presentation 17
11/05/2005

All rights reserved 2005, Alcatel

3G for CamGSM
3G over 2G strategy

Rolling Out 3G:


Operators UMTS challenges
What do your
end-users
expect with
3G?
Continuity of services
2G/2.5G/3G
New type of services
speed

What are your


challenges with
UMTS?
New technology

YOU:
CamGSM
Mobile
operator

Target profitable
business

Need to Ensure an efficient coverage,


capacity & QoS
in the most stable & economical way
CamGSM 3G Presentation 20
11/05/2005

All rights reserved 2005, Alcatel

Multistandard Base Station Outdoor


Example of upgrade for MBO Base Station
GSM + UMTS

GSM

AC/DC
Trans
missi
on
B
A
T
T

B
A
T
T

B
A
T
T

B
A
T
T

AC/DC

Dummy panel
A
T
T
N
R
R
C
X
X
3
2
1
(S 3)
Fan Stage
Air Inlet
A
A
S
N
N
U
C
C
M
2
1
A
( S 2)
(S 1)
Dummy panel
T
T
T
T
R
R
R
R
X
X
X
X
2
1
2
1
Fan Stage
Air Inlet

2/2/2 GSM

Trans
missi
on

UPGRADE

reuse
o
t
y
t
i
l
i
Possib
upply!
s
r
e
w
Po

CamGSM 3G Presentation 21
11/05/2005

B
A
T
T

B
A
T
T

B
A
T
T

B
A
T
T

Dummy panel
A
T
T
N
R
R
C
X
X
3
2
1
(S 3)
Fan Stage
Air Inlet
A
A
S
N
N
U
C
C
M
2
1
A
( S 2)
(S 1)
Dummy panel
T
T
T
T
R
R
R
R
X
X
X
X
2
1
2
1
Fan Stage
Air Inlet

D
I
P
L

Transmission
Dummy panel
T
E
U
Fan Stage
Air Inlet
A A
SUMU/TRAB + N N
up to 7 BB R R
U U
Dummy panel
T
E
U

D
I
P
L
D
I
P
L

A
N
R
U
T
E
U

Fan Stage
Air Inlet

2/2/2 GSM + 2/2/2 UMTS (3x4 w/o Txdiv, 60W)


keep existing GSM equipment, with
integrated Diplexer

All rights reserved 2005, Alcatel

GSM/UMTS Interworking

Co-siting with GSM: possible Antenna systems


GSM 900 antenna

UMTS antenna

Dualband antenna

air decoupling

Diplexer
Feeder

Feeder

Broadband antenna
Feeder

Diplexer

GSM 900
BTS

UMTS
Node B

GSM
900
BTS

Feeder

UMTS
Node
B

Diplexer

Dualband antenna

GSM 1800
BTS

UMTS
Node B
Feeder

Feeder

Filter

GSM
180
BTS
0

CamGSM 3G Presentation 22
11/05/2005

All rights reserved 2005, Alcatel

UMTS
Node
B

Mobility and Continuity of Service: 3G & 2G


Meet End Users Challenges
Quality of service

Consider 3G subscribers as premium users


Offer 3G users the best quality of service
Guarantee higher quality than 2G & 2.5G

>
>
>

Mobility & Service continuity

2G

2.5G

3G

Call set up Connection time


Voice quality
Bit rate ...

3
G
2G

Guarantee full mobility in 3G


When leaving the 3G coverage, guarantee
continuity of services common to 2G/2.5G &
3G

>
>

Flexibility & reliability

Flexibility to chose 2G or 3G for compatible services


Minimum upgrade of 2G network
Guarantee of no impact on 2G service

>
>
>

3G first deployed in dense are

3G

Network Load balancing

>

Offer the operator ways to balance traffic


between 3G & 2G e.g. Service Handover
CamGSM 3G Presentation 23
11/05/2005

All rights reserved 2005, Alcatel

2G

2G-3G Services Access Continuity

Roaming Mechanisms: 3G<=>2G Cell


Reselection

Dual mode Mobile is in idle mode

3G

camping
1

2G

Mobile is leaving the 3G coverage ...


>

Cell reselection:
Mobile monitors 2G cells and selects one
Routing Area Update /Inter-system Change

Mobile is entering the 3G coverage ...


>

Cell reselection:
Mobile monitors 3G cells and selects one
Routing Area Update /Inter-system Change

CamGSM 3G Presentation 24
11/05/2005

All rights reserved 2005, Alcatel

Recommended

2G-3G Active Services Continuity

2G<>3G Interworking General Principle


A seamless interworking between GSM & UMTS
GSM
UMTS

3G

2G, 2.5G
BTS

Node B

Iu cs
RNC
Iu ps

Two different mechanisms


Cell Reselection
Handover

Decisions are taken by:


The UE or the UTRAN for cell reselections
(UE-controlled or Network-controlled)
The UTRAN for handovers

A
Circuit Core
Network
Packet Core
Network

CamGSM 3G Presentation 25
11/05/2005

BSC
Gb

All rights reserved 2005, Alcatel

2G-3G Active Services Continuity

3G Camping with Mobile in CS Connected


Mode Dual mode in communication (CS Voice or Data call)
in 3G and is leaving the 3G coverage ...

CS Voice or Data call session


Call is maintained during 3G to 2G
>

A HO is performed

>

End of CS call in 2G

Handover

3G

camping

CS call

2G

CS call

Video Calls
>

Only 3GPP R5 enables Video call


to be downgraded to voice call

>

3GPP R99/R4 does not enable it

>

Upgrading back to video is


complex and not useful
CamGSM 3G Presentation 26
11/05/2005

Handover

3G

camping Video call

2G

All rights reserved 2005, Alcatel

Voice call

2G-3G Active Services Continuity

3G Camping with Mobile in Packet Transfer


Mode Dual Mode in Communication in 3G in PS Session
When 3G coverage is lost:
PS call is maintained from 3G to 2G
> A cell reselection is performed

Downgrading (e.g. from 384kbps to 32 kbps)


According to R99

3G
camping

Cell Reselection
PS call

PS call

2G
When 3G coverage is back:
PS call is automatically sent to 3G
> A cell reselection is performed

CamGSM 3G Presentation 27
11/05/2005

Upgrading (e.g. from 32kbps to 384 kbps):

All rights reserved 2005, Alcatel

3G for CamGSM
Transmission

Re-use most of your 2G assets


Efficient usage of the Access transport infrastructure

Re-use existing 2G E1 links for 3G


>Two

types of traffic protocols

2G

traffic: TDM over E1

3G

traffic: ATM over E1

>Low

E1

3G traffic: one single E1 for one Node B


Node-B

>Higher

3G traffic: Load Sharing over several E1

example:
software

a 3Mb VP over 2 E1 only

E1

processing method only


Node-B

CamGSM 3G Presentation 29
11/05/2005

All rights reserved 2005, Alcatel

Load Sharing
algorithm

Re-use most of your 2G assets


Two Types of aggregation solutions
Node
B

Node
B

Node
B

RNC

ATM
over E1
SDH

ATM
over
STM1

Node ATM
over E1
B

Multiplexing

E1
channelized

BT
S

E1
channelized

BSC

ADMs

Reuse the SDH network


ATM and TDM over SDH
2G: TDM level over the
existing SDH network
3G: ATM level added to the
existing SDH network
CamGSM 3G Presentation 30
11/05/2005

E1
channelized

BT
S

RNC
ATM
over
STM1
ATM
Multiplexing

E1
channelized

BSC

Circuit Emulation

Use a full ATM transport network


ATM switches
2G: Circuit Emulation
performed in the ATM
switches
Native ATM 3G traffic

All rights reserved 2005, Alcatel

3G for CamGSM
UTRAN Evolution

Alcatel radio access strategy pillars

Multistandard

Cost
optimisati
Cost
on
optimisati

MultiGSM/GPRS/
standard
EDGE
&
WCDMA/HSDP
A

on
Reengineerin
g every 9
months

Positioning of major
equipment vendors on the
hardware software
continuum for WCDMA base
station equipment

Software
AMR/EDGE
upgrades
HSDPA
Smart
antennas

Lucent Nortel NEC/Siemens Nokia


Motorola
Ericsson

Hardware
Centric

Alcatel
Software
Centric

Wireless Equipment Technology Evolution

Source: the Yankee Group 2004

CamGSM 3G Presentation 32
11/05/2005

Software
upgrades

All rights reserved 2005, Alcatel

GSM roadmap
RELEASES
B9 Release

B10 Release

B11 Release

DR4 : July 05
Video Streaming
Services
EDGE capacity
optimization
3GPP R4 Standard

DR4 : 1H07

Broadcast
IP RAN architecture
Videotelephony
3GPP R7 Standard

IP transport
3GPP R6 Standard

2005
MFS
Evolution
4Q05 (B8)
TRX EDGE+ HighPower
60 W GMSK, 30 W 8-PSK
Optimised Antenna
Network

PLATFORMS

2006
Twin TRX: 24TRX/BTS
Very High Power +4Rx Div

1H06 (B8/B9)
BSC/MFS
Evolution
1Q06 (B9)

CamGSM 3G Presentation 33
11/05/2005

2007
IP BTS:
IP Transport

BSC Rack
sharing 2000
TRX ( B10)
All rights reserved 2005, Alcatel

2008
Radio Access Point
Software Defined Radio

BSC Evolution to
Signaling Gateway

ALCATEL Twin TRX


Twin TRX
= 2 TRXs (Medium Power)
in 1 housing
(Size subrack)

More Compact
>

TRX :

New module : Twin TRX


T
R
X

2 modes :

Twin mode
same radio performances as EDGE+ TRX
2 TRX in same housing

VHP : Very High Power


Tx diversity
4 Rx div

CamGSM 3G Presentation 34
11/05/2005

All rights reserved 2005, Alcatel

T T
R R
X X

Antenna Network Evolution


>
>

ANCe = evolution of ANC


More compact

Size = sub-rack instead of 1/3

>

A
N
C

more configurations possible in a cabinet

New features

TMA power supply & supervision included


Mix of ANc & ANCe in one cabinet is possible

CamGSM 3G Presentation 35
11/05/2005

All rights reserved 2005, Alcatel

G
A
N
C

EvoliumTM UTRAN software roadmap

Release
Release 6
6

All
All IP
IP
3GPP R6

Release
Release 3
3

Commercial
Commercial
launch
launch

3GPP R99 March 02

Release
Release 4
4

Intensify
Intensify
customer
customer
capture
capture
3GPP R4

2004
CamGSM 3G Presentation 36
11/05/2005

Release
Release 5
5

Cash
Cash in
in on
on 3G
3G

3GPP R5

2005
All rights reserved 2005, Alcatel

2006

2007
2007

EvoliumTM A9100 MBS


Hardware & equipment capacity roadmap
Release 4

4RxDiv
OTSR
Remote electrical tilt

Release 3

TEU HP 50W
Tx diversity

TEU MP Improved efficiency

Multi-operator Cabinet

TEU HP Improved efficiency


Release 5

STM-1 physical I/F


nxE1 with IMA
8 E1

Micro Node B

BB Evolution

2004

CamGSM 3G Presentation 38
11/05/2005

2005

2006
2006

All rights reserved 2005, Alcatel

2007

EvoliumTM A9140 RNC


Hardware & equipment capacity roadmap
Release 5

Release 3

RNC 1000 HSD (*)


STM-1 VC12
IMA on E1 and VC12

RNC 1000 HD
RNC 256 Node B
Release 4

RNC 3000 HD (*)


RNC Evolution, RNC
1000 HD (*)

2004

2005

RNC 3000 HSD

(*)

Release 6

RNC 6000 HD (*)


RNC up to 512 Node B

2006

2007

(*) All HD configurations support HSDPA


HSD configurations boost performance for HSDPA
traffic

CamGSM 3G Presentation 39
11/05/2005

All rights reserved 2005, Alcatel

UTRAN Management System


Platforms & capacity roadmap
Release 3

Integration SNM + EM into one


server NM only
Support servers 4xCPU for Large
configuration
PC HMI server
OMC Large 4500 cells
Release 4

Server type SUNFIRE


V490 for OMC Large
Server type SUNFIRE
V440 for OMC Small

Release 5

Multi-standard O&M
1st step

2004
CamGSM 3G Presentation 40
11/05/2005

2005
All rights reserved 2005, Alcatel

2006

2007

HSDPA What is it ?

HSDPA stands for High Speed Downlink Packet Access


Radio

technology enhancing the performance of the


downlink path from content (via network) to end-user (via
devices)

Smarter management of Radio access

Improved Radio modulation

Part

of 3GPP standard release 5

UMTS

speed X 5

HSDPA
UMTS

Technology

Max theoretical peak


rate per cell (kb/s)

Typical range of usage


rate (kb/s)

UMTS-FDD

1500

128-384

UMTS-HSDPA

14400

1500-2000

EDGE
GPRS
GSM

CamGSM 3G Presentation 41
11/05/2005

All rights reserved 2005, Alcatel

The Evolium Node B is HSDPA-ready and is


evolving ...
FocusBon
Base Band
board capacity
Node
processing
capability:
a key issue to
support HSDPA !

Base Band Board


1.5 Mbps DCH
or 10 Mb/s HSDPA, 6 cells

PA
D
HS i d e
ins

Pool resources of base band processing for carriers and


sectors
BB board support both HSDPA and DCH channels
The Base band board is the brain of the Node B and is
one of the most impressive success stories of Evolium
CamGSM 3G Presentation 42
11/05/2005

All rights reserved 2005, Alcatel

Evolium RNC Evolution


Fully in line with 3G deployment constrains
>

Because HSDPA Heavily increases the traffic through the


RNC
HSDPA

>

more processing capacity is needed

+
Software

U-XP Board

RNC xxxx HSD

HSDPA

U-XP Board

RNC 3000 HD

RNC 3000 HD

HSDPA (software)

RNC 1000 HD

RNC 1000 HD

Flexible architecture and modularity


All rights
2005, Board
Alcatel
Easy
byreserved
Simple
Addition
CamGSM 3G Presentation
43 Upgrade
11/05/2005

Capacit
y
Increas
e

Evolium Concept:
Same Architecture For BSC & RNC
>

Future Proof

>

Control
+

Radio
Processing

O&M
Transport

Full IP ready !

Clear Split
between
Transmission &
Processing

Connections
Based on Ethernet technology
For 2G & 3G
convergence ...

For 2G Voice & Data


convergence ...

Evolium concept
Multistandard architecture for BSC/MFS, RNC
CamGSM 3G Presentation 44
11/05/2005

All rights reserved 2005, Alcatel

Mobile Services
Overview of operator strategies

Operator strategies - Highlight

Quick highlight on key players of 3G

Operator

Orange

"3"

Vodafone "Live"

Overview
3G commercial Launch Date
Country

Dec-04
France

Feb-04
UK

Q4 2003
World-wide

N/A

1.2 Million

11.5 Million

Subscriber Base for 3G

35000 units of 3G
handsets sold
since launch

CamGSM 3G Presentation 46
11/05/2005

All rights reserved 2005, Alcatel

As of
December
2004
As of
September
2004

Austria
France
Germany
Greece
Ireland
Italy
Japan
Netherlands
Portugal
Spain
Sweden
Switzerland
UK

Operator strategies
Agenda
Orange World and Gallery : Orange is coming back on services
Vodafone Live! : the forerunner in Europe
NTT DoCoMo FOMA
3 Hutchison Strategies as a new entrant

CamGSM 3G Presentation 47
11/05/2005

All rights reserved 2005, Alcatel

Orange Ville and Gallery services

Orange
Coming back on services
After years of investments in pushing the Orange Brand, Orange
is now setting its strategy to develop non-voice revenue.
Orange World innovation is based on
simpler navigation
personalization of user's Orange World portal
Orange Signature handsets :

dedicated ergonomy to facilitate service access


and navigation
specific embedded applications
Orange is also innovating in services with Gallery, the first
mobile merchant portal where brands can create a link with
mobile users

CamGSM 3G Presentation 49
11/05/2005

All rights reserved 2005, Alcatel

Orange Service Offering - Gallery


An Open Mobile Merchant Portal
GALLERY is A mobile merchant portal used as a media between brands
& end-users. Publishers are in charge of their service and its
communication.
Used as a search engine thanks to:
key word search
alphabetic-based directory search
category list option search:Actu / Sport > Guide / Sorties > Pratique / Mto>
Sons / Images > Fun / Astro > TV / Radio > Chat / Mail > Finance

Already 110 services available.


Premium content pricing is chosen by the publisher. Operators offer
the following tariff plan:
by content : from 0.25 to 2
by bulk of content (5 to 25 events) (SFR only)
by access fee : 24h or 1 month unlimited access, respectively max 2 and
4

CamGSM 3G Presentation 50
11/05/2005

All rights reserved 2005, Alcatel

Vodafone Live!

Vodafone Live! Offer


Live!: designed & easy
to use portal for multimedia
service:

Messaging services
Picture messaging
Vodafone Messenger: instant
messaging application
Vodafone mail: e-mail,
voicemail, SMS and fax.
Multimedia services

Pricing structure 2G and 3G (in


Germany):

Connection fee for live!


access OR monthly flat fee
Premium content charges
Available Prepay and
Contract packages.

Arcade-style games from Taito, Namco, G-Mode,


Com2Us,, ...
Find&Seek service.
Information services offering news, entertainment,
weather, ...
Download of ring-tones wallpapers and screensavers
m-commerce applications.
CamGSM 3G Presentation 52
11/05/2005

All rights reserved 2005, Alcatel

Vodafone Live! Philosophy


Vodafone attracting Content
Providers:
Via Vodafone service offers
content providers to implement
their services on the live! portal.
Content providers partner
Vodafone at global level
(optionally local).
Communicating on Live! with
market study analysis:
What content people are
demanding : entertainment,
ringtones, and games.
Who are the main
customers.
Live! users
view the portal as:
An access to the mobile Internet.
An access to Vodafone exclusive contents &
services: Tomb raider, James Bond, ...
CamGSM 3G Presentation 53
11/05/2005

All rights reserved 2005, Alcatel

Vodafone Live! Service Offering


>

Example of Vodafone Prepay Package to Subscribers:

Strategy:
Vodafone
launched Live!
services with
prepaid
and post-paid
options
targeting massmarket
adoption.

CamGSM 3G Presentation 54
11/05/2005

All rights reserved 2005, Alcatel

NTT DoCoMo, FOMA services

NTT DoCoMo: FOMA Service Offering (1/2)


Services
Video communications
i-Mode portal
i-motion: enhanced i-Mode
offering with short audio and
video content.
Java-based services (games..)

V-Live: live and streaming


video clips.
Book: e-book and article
Visual Net:videoconference

i-shot: send still picture taken


with mobile phone.

CamGSM 3G Presentation 56
11/05/2005

All rights reserved 2005, Alcatel

Tariff structure :
I-mode access fee
Packet communication
charges OR Flat monthly
rate of 3,900 (USD 36)
Premium content
charges

NTT DoCoMo: FOMA Service Offering (2/2)


Services available on 900i
handsets
Deco-mail: photo & animation
HTML e-mail decorated
: transmits animated cartoon
instead of callers face
: video & high-quality song signal
incoming calls

FOMA subscriber Growth


2003 to end 2004
500k to
10M
subs in
24
months!!

Flash: enhanced visual and


interactive quality

CamGSM 3G Presentation 57
11/05/2005

All rights reserved 2005, Alcatel

NTT DoCoMo Service Packages


>

2 packages:
>

Chotaku
plan

>

"O-Hanashi
Plus BIG/L/M"

Pre-Call Charges

Landline phone

1
unit
=
10

3,000 (taxfree)

Basic
charge
s

Units

None
days

Unit
validity
period

300

30

.
DoCoMo group's mobile and car
phones, FOMA, Satellite mobile
and car phones
Non-DoCoMo mobile and car
phones

Called party (Call segment)

1,000 (taxfree)

None
days

100

500 (tax-free)
(made to order
only)

None
days.

50

Weekday
s
Daytime
8:0019:00

Weekdays
Evening

Weekend
s&
Holidays

19:0023:00

8:0023:00

10

Late Night
&
Early
Morning
23:00-8:00

Landline phone

6.0 sec.

6.5 sec.

7.5 sec.10.0 sec.

DoCoMo group's mobile and car phones,


FOMA, Satellite mobile and car phones

4.0 sec.

6.5 sec.

7.5 sec. 10.0 sec.

Non-DoCoMo mobile and car phones

4.0 sec.

PHS

4.0 sec.

CamGSM 3G Presentation 58
11/05/2005

All rights reserved 2005, Alcatel

6.5 sec.
5.0 sec.

7.5 sec. 10.0 sec.


5.0 sec. 5.0 sec.

Hutchison 3

3 Hutchison Service Offering


Service included

Communication
services:
Traditional voice
call;
Video telephony
International video
call between 3 end
users and
DoCoMos
Messaging services
SMS
MMS with video
capability
CamGSM 3G Presentation 60
11/05/2005

Premium content services


News, weather, finance, sports
Movie clip & celebrity interviews
JAVA video games without a
download-now-and-pay-later facility
Adult content with a PIN access
Location Enable Application
Mainly exclusive deals with content
partners

Tariff structure:
Packet communication charges;
Premium content charges
Bundles for SMS and MMS
Prepaid charging - 3 Italy

All rights reserved 2005, Alcatel

3 Hutchison Differentiation
Strategy: launch 3G services before incumbent operators, to gain
market share

Tariff
differentiation

3 cuts prices to be competitive: 3 voice services is cheapest than 2Gs in


the UK
Promotional offer: video call and voice call at the same price.
3 needed to offer prepaid option to achieve mass market - Italy

Handset
differentiation

Video capable phones


Phones with most advanced
features
3 has improved handset
designs ...since launch

CamGSM 3G Presentation 61
11/05/2005

Service differentiation
3 is the first European video call
provider through 3G network
Partnerships with highly branded
content providers
Mobile to PC video call bringing network
effect
International video call capability.

All rights reserved 2005, Alcatel

3 Hutchison Service Offering


>

2 packages:
>

Pay monthly dedicated


for post-paid subscribers

Threepay prepaid
packages ranging from
Voice15,25 and 35
minutes
= Video
minutes
>

Option

or

50 voice minutes or 100 text


messages
500 voice minutes or 500 text
messages
or 50 voice
minutes
750 voice minutes or 750 text
messages
or 75 voice All rights reserved 2005, Alcatel

CamGSM 3G Presentation 62
minutes
11/05/2005

Which 3G applications to be launched in


Cambodia ?

Video Communications suite


The future communications
>

3G enriches voice-based services by adding


the video dimension
Voice Communication
Voice Conferencing
Voicemail

From

To

Video Communication
Video Conferencing
Video mailBox

+ a truly new service:


Fixed mobile video communication

CamGSM 3G Presentation 64
11/05/2005

All rights reserved 2005, Alcatel

Alcatel Video Communications Basic Principles


Video Telephony (3G Network)

Fixed Mobile Video Telephony

See what I see

Extend the classical


video telephony offer
beyond simply mobile

Video Conferencing

Video Mail (Messaging)


A easy as voice mail
Several mobile
or fixed users
in the same
conference
CamGSM 3G Presentation 65
11/05/2005

All rights reserved 2005, Alcatel

Video Live, information and Personal


Video Streaming
Offer

End-user benefit

Public Content
Entertainment
Video & Music
Sports
News

I enjoy my preferred channels, listen to my


play lists
>

>

I stay tuned anytime, anywhere

Information
traffic cams,
weather cams

>

Community Content

>

I view/feel what my community has seen/lived

>

I can share my vision

Private Content

>

I feel safe

Surveillance of
My home
My office
My assets/infrastructure

>

I control my worries any time, anywhere

>

I control my assets

Party shots
Holiday shots

CamGSM 3G Presentation 66
11/05/2005

I view/feel remote locations (traffic jams,


weather conditions)

All rights reserved 2005, Alcatel

Alcatel Package for Commercial Launch

COMMUNICATION

> F/M

Video Telephony

> F/M

Video Conferencing

> MMS
> Video

Mail Box

LIVE &
INFORMATION

Live TV
Video On Demand
Music on Demand
WAP portal
Video portal

Content & Marketing


Consulting package
+ Local Content
CamGSM 3G Presentation 67
11/05/2005

All rights reserved 2005, Alcatel

FUN & PERSONAL

Applications download
True tones & Pics dld
Games download
Online Gaming
Personal Storage

www.alcatel.com