Perception Of People Towards

Buying Grocery From Mall.

Submitted to : Nupur sharma
Submitted by :

Komal Joshi
(8)
Gopi Patel
(26)
Pratik Patel
(32)
Dilip Prajapati(34)
Shradha Singh(40)

HISTORY
OF
SHOPPING MALL

Shopping centers have existed in some form

for more than 1,000 years as ancient market

squares, bazaars and seaport commercial
districts. The modern shopping center, which
includes everything from small suburban strip
centers
to
the
million-square-foot
superregional malls, had its genesis in the
1920s.
The concept of developing a shopping district
away from a downtown is generally attributed
to J.C. Nichols of Kansas City, His Country Club
Plaza, which opened in 1922.
Grandview
Avenue Shopping Center in
Columbus, Ohio, which opened in 1928,
included 30 shops and parking for 400 cars.

Factory outlet centers were one of the fastest

growing segments of the shopping center industry

in the 1990s. In 1990, there were 183 outlet
centers.
Today, there are over approximately 312 outlet
centers in the United States. Outlet malls are
tenanted by manufacturers selling their own goods
at discounted prices.
Some large projects combine outlet stores with
traditional off-price stores like Marshalls. One such
project, Sawgrass Mills in Sunrise, Fla., is more
than 2 million square feet and features outlets,
discounters and retail clearance stores.

INDIAN
RETAIL SHOPPING MALL

For the Indian Retail Industry, these are exciting times. An

economic recession or two notwithstanding, the Indian

retail industry has been growing at a fast clip.
The current size of the overall retail market in India is
estimated to be about USD 400 billion ( Rs 18,00,000
crores).
Currently, the Indian retail markets is the fifth largest in
the world, and is one of the fastest growing among the
emerging markets category.
Malls - Still Waiting for Buying Customers
While the present scenario is exciting, the future seems
to be still brighter. It is expected that retail will contribute
about 23% of the overall GDP within the next three years.
The market size estimates vary between USD 750 billion
(Rs 35,00,000 crores) to a mind bogglingUSD 1.25 trillion
(Rs55,00,000 crores).

INDIAN RETAIL SECTOR

The Indian retail sector is also dominated by the
unorganized sector. Almost every road that you take in
any Indian city or town, you will find a general store
or a modest kirana shop
Retail is a big employer in India though the
estimated numbers vary from 3 million (30 lakhs) to
somewhat unbelievable 60 million ( 6 crores) retailers.
Indian Retail - Dominated by Kirana Stores and Local
Shops
The powerful traders unions across the country have
also been persistent against the entry of organized
retailers and FDI into these sector.
A couple of years back, I saw a hoarding in Kanpur,
UP which depicted this argument in a extract maximum

About Subhiksha Mall

Subhiksha is a very well known Malls who cannot

survive in retail industry. Details are as under

about it:
Type: Discount department store

Industry: Retail
Founded: Chennai, India (1997)
Number of locations: 1000 stores
Key people: Subhendu Das
Employees: 25,000
Website: www.subhiksha.in (defunct)

Subhiksha was an Indian retail chain with 1600

outlets
selling
groceries,
fruits,
vegetables,
medicines and mobile phones. It began operations in
1997, and was closed down in 2009 owing to
financial mismanagement and a severe cash crunch.
Early days
The name Subhiksha means prosperity in Sanskrit. It
opened its first store in Thiruvanmiyur in Chennai in
March, 1997 with an investment of about Rs. 50
Lakh. It was started and managed by R
Subramaniam, an IIM Ahmedabad alumnus.
Subhiksha planned to open 1000 outlets by
December 2008.

Closing down
Trouble for Subhiksha began in late 2008 when the company ran
out of cash, bringing its operations to a standstill.
Subhiksha faced severe financial crisis pertaining to liquidity. The
cash shortage eventually resulted in Subhiksha closing its
nationwide network of 1,600 supermarket stores, and defaulting
on loans, vendor payments and staff salaries.
In March 2010, Mr. Azim Premji, a well-known Indian business
magnate, who had invested in Subhiksha through his private
investment vehicle only a few months prior to its downfall, said
that Subhiksha was a retail equivalent of Satyam - India's largest
corporate fraud.
He said, "There was an overstatement of accounts, fake
inventory, fake bills, fake companies that money was transferred
to."

RESEARCH METHODOLOGY
Title Of Research Study:

Perception Of People Towards Buying Grocery

From Mall.
Objective Of The Research Study:

The main objective of this study is to carry on the brief

study on Perception Of People Towards Buying Grocery
From Malls.

Nature Of The Research Study:

Descriptive research study

Method of Data Collection:

Survey (Face to face) has been conducted to collect

primary data from the respondents.

DATA ANALYSIS

Q:-1 Are you purchasing products from the

Shopping Malls?
Ans:
Yes
50
No

As per above information, all the respondents are

purchasing different things from the shopping mall.

Q:-2 How frequently do you visit any of the Shopping malls?

Ans:

Weekly

17

Monthly

24

Quarterly

Occasionally

There are 24 respondents are visit monthly, 17 respondents are

visit weekly, 3 respondents are visit quarterly and 6 visits
occasionally at shopping malls.

Q:-3 Rate the following according to your preference

which you would purchase from Shopping Malls?
Ans: 1. Clothing & Accessories
1

17

11

The 17 respondents are give 1st rank to the clothing

& accessories product and 5 respondents 6th rank.

2. Vegetable & fruits

1

10

14

The 14 respondents are give 3rd rank to the

vegetable & fruits and 4 respondents are give 6th
rank.

3. Other Bakery Products

1

11

14

12

The 14 respondents are give 3rd rank to the other

bakery products and 12 respondents are give 5th
rank.

4. Kitchen Appliance & Utensils

12

15

14

There are 15 respondents give 5th rank to the

kitchen appliance & utensils and only 1 respondents
give 1st rank.

5. Grocery Products
1

13

11

Most of the respondents give 1st rank to the grocery a

products.
There are 13 respondents who give 1st priority to the
grocery products

6. Other Daily use Household Products

16

11

The 16 respondents are give 4th rank to the other

daily household products and only 2 respondents are
give 1st rank.

Q:-4 Which factor affects your decision regarding

selection of Grocery Products?

Family

32

Children

Friends

Relative

None

The 32 respondents affected by their family for

taking decision regarding selection of grocery and
only 1 respondents affected by their relatives

Q:-5 Why you preferring mall for purchasing

Grocery?
Good Quality of Product

16

Variety of Products

12

Various Promotional Scheme Offered

Display of the Products

Credit Facility

Home Delivery

Status symbol

Price

The 16 respondents are preferring good quality

of product for purchasing grocery and 5
respondents are prefer home delivery as well as
price facility from mall.

Q:-6 Which kind of promotional tools attract you more

for purchasing Grocery from the mall?

Gift Coupons

Discount

23

Free Gifts

Lucky Draw

Buy one Get one

10

Advertising Policy

There are 23 respondents attracted by

discounting offers given by the shopping mall and
1 respondents are attracted by lucky draw offers.

Q:-7 Rank the following terms which affects on your

satisfaction level from 1 to 5.
(1=Highly Satisfied, 2=Satisfied, 3=Average,
4=Dissatisfied, 5=Highly Dissatisfied)
1. Price:
Highly Satisfied

16

Satisfied

22

Average

11

Dissatisfied

Highly
Dissatisfied

As above mention, 22 respondents are satisfied with

the price policy of the shopping malls and very less
respondents are dissatisfied.

2 Quality
Highly Satisfied

19

Satisfied

19

Average

11

Dissatisfied

Highly Dissatisfied

Most of the respondents are highly satisfied the

quality of product of shopping mall and only 1
respondents are not satisfied.

3. SERVICE

Highly Satisfied

17

Satisfied

20

Average

13

Dissatisfied

Highly Dissatisfied

The 20 respondents are satisfied with service

provided by shopping mall and no respondents are
dissatisfied with the service.

Q:-8 Give your opinion about shopping experience

of Grocery from mall?

Very Good

17

Good

20

Average

12

Poor

The 20 respondents have good experience of

purchasing grocery from mall and only 1
respondent have bad experience.

Q:-9 Are you satisfied with the Grocery items which

you purchased from mall?

Ans:
Yes

49

No

99 % respondents are satisfied with the grocery

items which are purchased from mall.

Conclusion
Most of the people are purchasing grocery from

malls. Because there are many schemes ,which

provided by malls to customers for attracting
them for purchasing grocery from malls.
Also they provide gift vouchers and many type

of facility to them. They provide grocery to

customer at reliable price with good quality and
services so people has good perception about
grocery which purchased by them from malls
so they are satisfied with malls services.

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