To study the feasibility

of splash bar among

retailers in
Trivandrum
Anujith KR
S4,MBA
CET SOM
Roll no 8

INTRODUCTION

The project is about the study on the feasibility of

acceptance splash bar of Coca-Cola in Trivandrum
region.
Splash Bar is a new project of Hindustan Coca-Cola
Beverages Pvt. Ltd on expanding the beverage category
by concentrating on high footfall areas and conversion of
these footfalls into beverage consumption.

The company is looking ahead to extend its reach ability

to rural and semi-urban markets. While customers in
these areas find it difficult to pay a standard price for the
product, the firm has to come up with new models for
delivering products at affordable prices.

Why Splash bar?

To expand soft drink beverage consumption on
Bottom of pyramid (BOP)
65% of Indian customers have never tasted Cocacola/Pepsi.
Consistency on sales growth can be achieved only
through new customers.
Affordable pricing point of 5Rs .
100ml & 200ml coke at 5Rs and 10Rs respectively

STATEMENT OF THE PROBLEM

The project will develop a report on the retailer
acceptance of splash bars of Coca-Cola in Trivandrum region.
OBJECTIVES
Primary Objective To study the retailer acceptance of splash bars of Coca-Cola
Secondary Objective To expand beverage category by identifying high footfall
areas
To convert the outlets into splash bar outlets.
To improve sales through Splash bar counters
To find out selling point through accepted splash bars.

Need of Research
To promote sales of Coca-Cola beverages.
To suggest price points to sell through Splash
bars
To convert high footfall outlets into Splash bar
outlets.
Accelerate sales growth through bottom of
pyramid (BOP) to maintain it.

PROPOSED METHODOLOGY
Research design: Descriptive Research Design
Sampling design: Non-probability convenience
sampling
Sample size: 50
Observational design:
o Primary data: The primary data is collected by
personalinterviews and questionnaires with retailers.
o Secondary data: Files, annual reports, periodicals, manuals and
text books.

Research tools:

Chi square test ,Percentage Analysis,Anova

are used in data analysis

Operational design:
o The duration for the project is for 2 months , starting on 8th
April,2015 and ending on 5th June,2015.

Hypothesis
H1:Footfalls affects sales of soft drinks.

Footfall does not affect sale of soft drink

H2:Selection of soft drink products depends on
offers or scheme.
Selection of soft drink not depend on scheme or
offers
H3:Season affects sales of soft drinks.

Season does not affect sales of soft drinks

H4:Return able glass bottles replaces over
splash bars
H5:Brand influence purchase decision of
retailers

Thank you