G ro u p P re se n ta tio n

Contents
Introduction Marketing Strategy

Vision & Mission SWOT Analysis

Corporate Social Supply Chain

Responsibilities Challenges
Current Offerings Findings /Suggestions.
Strategies Followed



Introduction
Mr. Shrijeet Mishra
Formed in Nov.1956.


Executive Director


Foods
 India’s fast moving
 consumer goods company

with 80 factories across
India.

In 1931 1st subsidiary
 ,Hindustan Vanaspati
 Manufacturing Co. followed
by Lever Brothers India
Ltd. (1933) United Traders


 Ltd. (1935)
 The Anglo –Dutch Co.
Mr. Gopal Vittal
 Unilever Owns a majority
Executive Director

stake in Hindustan
Vision & Mission
 Vision  Mission
 

To meet consumer  To add vitality to

needs they will life.
respect the concerns
Bring safety on top of
of their consumers &
of society mind for employees

& will integrate it
with all business
To make injury free
processes &
organization.
ensuring a safe &
healthy work
environment
C o rp o ra te S o cia l R e sp o n sib ility
Providing education on health
& hygiene
Women Empowerment
Water Management
Rehabilitation of special or
under privileged children
Care for the destitute & HIV-+
Rural Development
Plays active role in natural
calamities.
 Prod. Mix & Prod.
Lines

HUL

Personal Wash Laundry Skin Care Hair Care Oral Care Deodrants Ayurvedic

Surf Excel Fair & Lovely ,Ponds,Vaseline

, LUX, Pears, Rexons, Breeze
Wheel ,Sunlight Sunsilk & ClinicPepsodent,Close Up Axe,Rexona Ayush
Pro d , p ics
Marketing Strategies
 For Urban India  For Rural India
Focusses on short Project streamline in
supply chain for 1997
distribution Project SHAKTI
Meet every need of Lifebuoy :Swasthya
people everywhere Chetna
Build segments &
market for the future
wise Unilever has
strong expertise
Emphasis on Direct
selling ,Franchisee to
reach everyone
 SWOT Analysis
Strengths


Innovative Aspects
Presence of Established distribution network in
both.
Strong R& D
Highly skilled HR
Effective CSR
SWOT Analysis
Contd……….
 Weaknesses
Strong Competitors
Low Export Level (At Present)
Changing consumption pattern
High advertising costs
SWOT Analysis Contd……….

Opportunities


Large domestic Market

Untapped rural Market
Changing life styles & rising income levels
SWOT Analysis
Contd……….
 Threats
Tax & Regulatory structure
Mimic of brands
New Entrants
Increasing cost of raw material.
 Supply Chain…..

Su

PLAN
p
pl

Level 1 Sets Scope & Context, Segments & Products

y
Ch

Source Make Deliver

ai
n

Return

Build to StockBuild to Order

Engineer to order
Level-2 ,Identifies major Configurations

Identifies KeyBusiness activities

Issue product
le Production Activities Product & test Package Stage product
Release Product to De
Major Challenges
Inflation reducing profits
Competitions in core strategies
Consumer Behavior
Global Exposure
Help to improve nation’s nutrition
Give life an extra -Flavour
Finding /Suggestions
Crucial need to strategically place brands on
strong position.
Hard to differentiate blue competitive brands
,cash brands
Avoid multiple price wars.
Proliferation –product line .
Thank You !
Participated By
Akanksha Gupta Nikhil Singh
GuruVachan Singh Raj Mishra
Mohd. Amir Sandeep Verma
Mohd. Zubair Swati Jaiswal
Neeraj Shailli Singh Vikas Pandey

 Sources

www.google.com
www.hul.co.in
www.scribd.com
www.authorstream.com
Marketing Management : Philip Kotler
Supply Chain Management :D K Agrawal
