Project Report on Brand Loyalty of Airtel

By
Aakash shaw

INTRODUCTION TO BRAND AWARENESS

In this competitive world, the Brand plays an
important role and a brand is very prominent asset
owned by an organization.
Brand is endowed with awareness,
perceived quality,
associations and
brand loyalty
Brand is presented as creative idea.

STATEMENT OF THE PROBLEM

This project has mainly been taken up to understand

the brand awareness, buying motives to ensure the
Brand loyalty towards AirTel Mobile connection
apart from this, it is to understand the new
opportunities in the market for the improvement of
brand awareness and sales towards the products.

OBJECTIVES OF THE STUDY

To know the brand image AirTel.
To measure the brand loyalty towards
AirTel.
To know the consumer attitude and
demand towards the brand AirTel.
To find the effectiveness of advertisement
in developing the brand loyalty of AirTel.

COMPANY PROFILE

BHARTI ENTIREPRISES has been at the forefront of

technology and has revolutionized telecommunications with
its world class products and services established in 1976.
Bharti has been a pioneering force with the telecom sector
with many firsts and innovations to its credit .
Bharti also manufactures and exports telephones terminals and
cordless phones.

ORIGIN OF THE ORGANISATION

AirTel comes from Bharti enterprises Ltd
AirTel provides a range of services, which includes
postpaid and prepaid
It is a leading cellular service provide with a footprint
of services in 15 states covering all 4 metros. It has
4.5 million satisfied customers

AIRTEL AS A BRAND
The AirTel brand image is created through consistent
application of a carefully developed visual identity
AirTel visual identity helps to create instant brand
recall and strengthens the relationship that it audience
have with it.
The AirTel visual identity has different elements that
work together to create a strong and consistent for the
brand.

The most important of these are As Follows:

The AirTel logo

The AirTel Image style
The AirTel typographical style
The AirTel color palette

Services Of The Organization

Fun Unlimited
Mobile Plus
Anytime anywhere
Business on the Move
Call Management
Others

SUGGESTIONS:
That AirTel should make their plans more economical for all
classes.
That AirTel should focus on the age group of 50 and above.
That AirTel should make new and lucrative strategies and
schemes separately for students and pensioners to make them
brand loyal.
That AirTel should focus more on music, theme of advertising
than the brand ambassador.
That no doubt AirTel is a popular brand. it should creates
brand identity extends to rural and remote areas too.

CONCLUSIONS :
It is concluded that the over all field of
AirTel is appreciable, If AirTel continues its
brand identify, awareness, image and service
as it is doing now it would not be exaggerating
AirTel may force other brands vanish from the
market.
AirTel has swept the market in a true sense

Thankyou