Purpose Skills

Purpose to find out why a certain

source is created

Take a Break, Lets Look

at Advertisements!
http://www.youtube.com/watch?v=kv2tt1rvZZ0

http://www.youtube.com/watch?v=Gz8dsR5vPzM
http://www.youtube.com/watch?v=9OqOHxwRy04

Take A Break, Lets Look At

Commercials!
Group 1: Youtube: Baby Swing- McDonald's
Advertisement (2nd link)
Group 2: Youtube: Singapore Police Force
Recruitment TVC 2009
Group 3: Youtube: M1 You Deserve Better 2009
- Customer Service TVC
Group 4: Youtube: Samsung Galaxy S III Ad
Poking Fun at iPhone 5 Launch

MacDonalds advertisement put up at bus stops all

over America,
June 1983.
Why did MacDonalds create
this advertisement?

Background:
Burger wars
started from the
late 1970s.
Competition from
other hamburger
chains such as
Wendys and

The text reads:

Not only are MacDonalds meals good to eat, they are good for you.

Bread, meat, milk and potatoes. These foods form the basis of the essential food groups
recommended by the Commonwealth Department of Health for a well-balanced,
nutritious diet. Thats what we sell at MacDonalds.

Our buns are made from top quality, Australian wheat flour, baked locally and delivered
fresh.

The meat in a MacDonalds burger is top quality, lean, Australian beef. It included
selected cuts of rump, round, topside and sirloin.

There are no fillers. No cereals. No chemical additives. No tenderizers. Nothing artificial,

just pure, 100% pure Australian beef.

Our rich, thick shakes are made from real fresh dairy milk.

Our world-famous French Fries are made from real Tasmanian grown potatoes.

Have some wholesome MacDonalds meals and youre on your way to a well-balanced
diet.

You have to include

P Provenance
I Inference
E Evidence
TA Target
Audience
R ReacTion
T Tone
S- Situation

Format
Para 1: MacDonalds created this
advertisement to show that (inference). This
is because the advertisement says . (evidence).
Para 2: MacDonalds created this advertisement to
show that (inference). This is because the
advertisement says (evidence)
Para 3: This advertisement was created to
(ReacTion word) the (target audience) that .
(message) so that .. (target audience) would .
(ReacTion). This was created at a time when
(Situation)

Note: You need NOT

make 2 inferences for
every source. It
depends on each
individual source.

Answer
Para 1: MacDonalds created this advertisement to show that
Macdonalds burgers were made of the finest quality. (inference). This
is because the advertisement says top quality, Australian wheat
flour, baked locally and delivered fresh and meat in a MacDonalds
burger is top quality, lean, Australian beef.
Para 2: Mac Donalds created this advertisement to show that
Macdonalds meals were healthy (inference). This is because the
advertisement says Have some wholesome MacDonalds meals and
youre on your way to a well-balanced diet (evidence).
Para 3: This advertisement was created to convince (ReacTion Word)
the Americans (target audience) that MacDonalds meals were healthy
(message) so that they would patronize MacDonalds restaurants
more often (ReacTion). This was at the time when there were the
emergence of other fast food competitors such as Burger King and
Wendys and so there was a need for MacDonalds to intensify its
marketing effects to reach out to the consumers (Situation).

Source B: A
poster seen in
the streets of
Germany in the
early 1930s.
The caption
reads Our last
hope Hitler.

Why was Source B

produced?

 Source B was produced to show that the Great

Depression was a dire situation for many Germans.
This is because the source shows the Germans looking
gloomy.
Source B was also produced to show that Hitler was the
only man who was able to help Germany get stronger.
This is because the caption says Our last hope Hitler.
Source B was thus produced to convince (ReAction
word) the Germans (TA) that Hitler was the only
man capable of helping Germany (message) so
that the Germans would vote for Hitlers party in
the next election. (ReAction from TA) This was at a
time when Germany was suffering from the effects of
the Great Depression. Many Germans lost their jobs
and were looking for a strong alternative to lead them
out of the dire situation. (SITUATION)

Source C A poster showing Stalin

overlooking an electric power dam with
electric towers. The caption reads: Long
live Stalin, the great architect of
Communism!

Why did the Soviet

government produce this
poster?

 The Soviet government produced this poster to

show that Stalins policies were beneficial as they
had helped the USSR to become modernized. This
is because the poster shows Stalin overlooking an
electric power dam with electric towers.
Thus, the Soviet government produced this poster
to convince the Soviet people that Stalins policies
were beneficial to the country so that they would
continue to support his policies wholeheartedly.
This is at a time when many of the people were
experiencing a fall in standard of living and a lack
of consumer goods due to Stalins rapid
industrialization policy.