+

Resorts Showcase
Your hotel showcased in over 50
million U.S. homes via the Resorts
and Residence Television
Network.
+ 2

Reach Millions of Potential Hotel Guests

§ Your hotel is being invited to be a part of a television series
broadcast to over 50 million consumers across the United
States. The travel series promotes unique and memorable
resort experiences around the world. Resorts Showcase,
is designed to promote key aspects of your hotel experience
that the viewer is looking for in a memorable vacation.

§ The Escapes Group and The Resorts and Residence network will
promote travel to your hotel with a captivating High Definition
television broadcast ensuring your property will gain
incremental bookings from the exposure.

§ This is an ideal way to showcase your hotel and also provides

an opportunity to promote a special offer or booking
incentive.

§ Television is an ideal way to reach a large audience and to share

the special features of your property. While print, word of
mouth, and other promotions can be effective, television
ensures that you message will reach consumers in an
effecting and inspiring format.
+ 3

Reaching Your New Clients

§ Escaping on a tropical vacation. Skiing down a powdery slope
then relaxing by a toasty fire in a mountain lodge. Visiting
historic landmarks in far away locations then retreating to a
luxurious penthouse suite. Everyone dreams about such a
vacation, but Resort & Residence (R & R) brings them to life.

§ With insider tips, local favorites and expert advice, R & R is

where viewers turn before planning their next holiday.  For
the savvy hotel partner, R&R is an ideal way to reach the right
consumer in search of their next travel experience.

§ Resort & Residence Television network combines targeted

lifestyle programming with interactive advertising and
transactional shopping components, which allow viewers to
request information, make reservations and get an in-depth
look at products and services, all through their remote
control.

ü
+ 4

Your Hotel’s Showcase:

§ Your hotel will receive a four minute feature detailing the
experiences offered to your potential guests.

§ Your hotel’s activities such as spa, golf, tennis, water sports

and sightseeing nearby will be promoted. In addition, there
will be interviews with a hotel’s executive, chef, or guest.
This is the ideal way to showcase your property to new
potential guests making them aware of what the property has
to offer.

§ The producers will also develop, with your staff, two 30 second
commercials.
§ General commercial about the property with your 800# and/or
website as the call to action.
§ The second may have a special offer such as resort credit or
complementary nights with purchase.

§ Resorts Showcase is shot in full HD (1080ip) by an award

winning production team with a track record of producing
successful travel programming.
+ 5

Your Hotel on Television:

Click on the image to



view a recent trailer of

our work

C lick o n th e im a g e to
vie w a fu ll e p iso d e *

* Your hotel feature willinclude

fo u r m in u te s o f e d ito ria l
+ 6

Your Resorts Showcase will Reach:

N e tw o rk D is trib u tio n  Demographics

§D ire ctT V § Adults 30 + years

§D ish N e tw o rk § 58% female and 42% male

§A T &T § Household income over US$

93,000
§V e rizo n
§ Over 80 percent own
§C a p ita l residential property
B ro a d ca stin g ( Lo s
A n g e le s, S a n § Over 60 percent take more
D ie g o , S a n Jo se , than 4 trips per year
A u stin )

§C o m ca st ( D e tro it,
H o u sto n )

§
+ 7

Your property will receive the following:

Production


§ Programming containing four minutes of inspiring

content and editorial on your property
§ One general 30 second commercial with your properties
#800 or website as call to action
§ One specific offer 30 second commercial

Broadcast


§ Programming will air a minimum of 15 times over a

given month
§ Commercial will air 40 times over a given month

Resources


§ 4 minutes of content in a web format to use with your

website
§ Commercials and right for use
§ All raw footage shot on property.
+ 8

Your property will receive the following:

Marketing Value Show Airings ( per month )
15 airing of show with hotel ’ s feature
5 shows prime time
5 dinner time 5 - 8pm
5 weekend ( 11am - 9pm ).

Commercials
15 commercials within show
25 outside of show
Call to action will be hotels website or 800 #.

Programming Content Features

Value 15 @ $2 , 500 each 4 minute segment - $37 , 500
Commercials Spots
40 @ $400 each 30sec spot - $16 , 000
Footage , segment and commercials production
$25 , 000

Includes complete footage, rights for the destination

footage, two commercials, and edited 4 minute segment.
Investment $5000 cash and $10 , 000 in trade per hotel .
Total package
 ( Subsequent value : campaign
monthly $78 , 500 is $2500 cash ,
$10 , 000 in trade .)
+ 9

Escapes Group Production partnership

§ This is an excellent opportunity to expand your marketing reach

to new potential clients in the US.

§ For more information or to arrange for your Resort’s Showcase,

contact the Escapes Group, ltd.

G le n n H a rris
E sca p e s G ro u p Ltd
p . + 1 .3 0 5 .5 1 7 .7 7 1 7
f. + 1 . 9 5 4 . 2 7 2 . 7 1 0 7
p rin cip a l@ e sca p e s- g ro u p . co m
w w w . e sca p e s-g ro u p . co m