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Chapter 3

Communicating in a
World of Diversity

Copyright 2012 Pearson Education

Chapter 3 -

Learning Objectives
1. Discuss intercultural communication
2. Define culture and cultural bias
3. Explore cultural differences
4. Learn to adapt to any business culture
5. Improve intercultural communication

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Chapter 3 -

Understanding
Understanding the
the
Opportunities
Opportunities and
and Challenges
Challenges
of
of Communicating
Communicating in
in a
a Diverse
Diverse
World
World

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Chapter 3 -

Opportunities in a Global
Marketplace

Growth
Revenues
Competition

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Chapter 3 -

Advantages of
Diversity

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Chapter 3 -

Communication
Issues

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Chapter 3 -

Summary of Discussion

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Chapter 3 -

Developing
Developing Cultural
Cultural
Competency
Competency

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Chapter 3 -

Concept of
Culture

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Automatic
Coherent
Complete

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Negative
Attitudes

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Ethnocentrism
Xenophobia
Stereotyping

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Cultural Pluralism

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Assumptions
Judgments
Distinctions

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Summary of Discussion

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Recognizing
Recognizing Variations
Variations
in
in a
a Diverse
Diverse World
World

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Cultural Context

High context
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Low context
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Legalities and
Ethics
Seek mutual
ground

Withhold
judgment

Send honest
messages

Respect cultural
differences

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Social Differences
Attitudes about work and success
Concepts of roles and status
The use of manners
Concepts of time
Orientation toward the future
Openness and inclusiveness
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Nonverbal
Differences
Senders
Nonverbal
signals

Cultural
context
Receivers

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Age Differences

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Gender Differences

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Religious Differences

Personal
beliefs

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Workplace
issues

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Ability Differences
Assistive
technologies

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Summary of Discussion

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Adapting
Adapting to
to Other
Other
Business
Business Cultures
Cultures

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Adapting to Any
Business Culture
Personal biases
The Golden Rule
Tolerance, flexibility, and respect
Patience and a sense of humor
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Adapting to U.S.
Business Culture
Individualism

Equality

Privacy and
personal space

Time schedules

Religion

Communication
style

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Summary of Discussion

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Improving
Improving Intercultural
Intercultural
Communication
Communication Skills
Skills

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Chapter 3 - 27

Studying Other
Cultures

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Studying Other
Languages

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Respecting
Communication Styles
and Preferences

Directness
Formality
Media

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Writing Clearly

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Intercultural
Conversations

Speaking and listening


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Translators or
Interpreters

Written
communication

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Spoken
communication

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Help Others Adapt

Expedite communication
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Summary of Discussion

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Chapter 3 - 35

Chapter 3

Communicating in a
World of Diversity

Copyright 2012 Pearson Education

Chapter 3 - 36

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retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior written
permission of the publisher. Printed in the United States of America.

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