Can

Help

How
Public
Participation
Predict

!
Outcomes

Agenda

Market Research 101

Online Polling: A New World Order
PlaceSpeak Case Study: Transportation Vote
Compare & Contrast: Polling & Participation
Hindsight is 20/20
4 Ways PlaceSpeak Can Help Improve Results
Conclusion

Can
Help

How
Public
Participation
Predict

!
Outcomes

Products
Services
Habits
Policy
Ideology
Voting
Intentions

Companies
Planners
Agencies
Politicians
Resource &
Development

https://www.marketresearchcareers.com/marketresearchprosur
vey2015.aspx

Online Polls Are Better

Than Phone Surveys in
Almost Every Way
Based on my conversations with colleagues
in the industry, rejection and non-completion
on phone polls run to the 95 per cent range.
This means, of the 10 people a polling firm
might contact, more than nine aren't inclined
Angus Reid
to do the survey. What's left is a
questionable mix of available respondents
who often don't properly reflect the diversity
and demographic differences of Canadian
http://www.huffingtonpost.ca/angus-reid/telephonesociety.

http://www.nationaljournal.com/magazine/who-responds-to-telephone-polls-anymore-20120719

http://www.nationaljournal.com/magazine/who-responds-to-telephone-polls-anymore-

http://www.statista.com/statistics/284206/north-americamobile-phone-internet-user-penetration/

http://www.economist.com/node/14214847

Online
polls can
be "more
accurate"
because
people are
more
candid
respondin
g to a
computer
than a live
voice
in
http://m.washingtonexaminer.com/poll-wars-pew-says-internet-polls-often-more-accurate-candid-than-phone-

http://www.pewinternet.org/2015/05/20/americansattitudes-about-privacy-security-and-surveillance/pi_1505-20_privacysecurityattd00/

http://www.pewinternet.org/2015/05/20/americansattitudes-about-privacy-security-and-surveillance/pi_1505-20_privacysecurityattd00/

A significant increase in the

perception of security was
observed with geo-authentication:

Altering Security
Perceptions Through
the Use of GeoAuthentication
Gongjun Yana, Kenneth
Shemroskea & Gary
Blacka
University of Southern
Indiana
Published online: 07 Jan

- Users felt more secure

- When they feel more secure, they
are more inclined to potentially be
more engaged with the
application, presumably because
they feel their data is safe
- Geoauthentication, therefore,
could be justification to improve
security, but also improve uptake
because people trust the
application more

Reason 1: Privacy & GeoAuth

A Broker of Trust

https://www.marketresearchcareers.com/marketresearchprosur
vey2007.aspx

Reason 2: The PlaceSpeak Community

Copyright 2015 PlaceSpeak Inc.

Elections BC
Official Result

Elections BC
Official
Result

Copyright 2015 PlaceSpeak Inc.

Copyright 2015 PlaceSpeak Inc.

Main Reasons for Voting Yes in the BC

Transportation Plebiscite Vote
Best Option
Service & Value
Sustainability
Copy
right

Currently
Underinvested
20
15 P
laceS
peak
Inc.

Tourism &
Reputation

N=950 Angus Reid forum members from Feb. 25 to March 5 has a margin of error equivalent to 3.3 per cent,
19 times out of 20

Main Reasons for Voting No in the BC

Transportation Plebiscite Vote
Skeptical of
Translink
Request
Transparency in
Funds
Already
.
k I nc
overtaxed
a
e
p
S
e
c
a
l
P
015
2

Inequitable
right
Copy
plan / Pay to Use
Fear of
permanent tax

N=950 Angus Reid forum members from Feb. 25 to March 5 has a margin of error equivalent to 3.3 per cent,
19 times out of 20

o? Whats the Difference

Big Polling
Companies

Value/Software & SelfServe Providers (Basic

Pricing Only)

Bi
a
s?

Reason 3. Acceptable Sampling Bias

Public
Participation

Public Opinion

Reason 4: Its Public Participation

Public participation public

opinion poll!
Polls represent raw information
Neglects processing of complex information
Difficult to make informed choice

Citizen engagement is a forum to

process complex information
Deeper understanding
Make a well-founded choice
www.cprn.org/documents/49583_EN.pdf
Handbook on Citizen Engagement: Beyond Consultation

Then Explain Stakeholder Groups?

Stakeholders are often people that have
to defend specific positions
Like Translink or the Mayors Council

Public Participation runs in parallel

Include citizens in processes
Represent themselves
Like the vote
www.cprn.org/documents/49583_EN.pdf
Handbook on Citizen Engagement: Beyond Consultation

How does citizen engagement fit

with the concept of public
involvement?
Public involvement is an umbrella term that generally
refers to the spectrum of methods with which to
consult, engage or involve citizens and stakeholder
groups in policy or program development processes. As
such, citizen engagement is one of many theories,
methods or approaches that fit within the concept of
public involvement.
www.cprn.org/documents/49583_EN.pdf
Handbook on Citizen Engagement: Beyond Consultation

Perhaps Reframe The Question:

How would you propose paying for
improved transportation and transit
services?
Gas,
alcohol, tobacco fuel tax

Tolls (Commuter tax)

Lottery
Increased usage fees
Air Emissions
Build another Casino

900+ Potential Ambassador

PlaceSpeak allowed us to
venture into a deeper and
more meaningful
understanding of how
people feel about this
important vote and issues
directly related to specific
neighbourhoods in the
region. We captured
elements of differences
across the region. As a
result, our news reports

Bruce Claggett,
Senior Managing
Editor

Quick Recap
Polling is being replaced by online methods
People are increasingly distrustful of all
manners of information collection
Authentication potentially increases the
perception security
PlaceSpeak is a broker of trust
Potentially yield better results

Quick Recap
Community plays an important role in
Direct Democracy, Engagement, Trust
Public Participation arms the proponent
with information to ask the right questions
to more likely achieve a desired outcome
Public Participation is NOT Polling
Its about whats happening now AND the future