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LIVE
RESEARCH PROJECT
ON
PNB Bank
• Current Status of the Bank
• Precautions suggested by PNB for Internet Banking
Objective
18%
20%
No Opinion
15%
10%
10% 8% Agree
5%
Strongly Agree
0%
SA A NO D SD
Intention
It shows the percentage of responses towards Attitude to use
internet banking
20%
14% No Opinion
15% 12%
10%
10% Agree
5% Strongly
Agree
0%
SA A NO D SD
Attitude
It shows the percentage of responses towards Perceived
Behavioral Control to use internet banking
25%
25% 23% 22%
20% Strongly
20% Disagree
Disagree
Percentage
15%
10% No Opinion
10%
Agree
5%
Strongly
0% Agree
SA A NO D SD
Perceived Behavioral Control
Shows the percentage of responses towards Trust to use internet
banking
34%
35%
Disagree
20%
No Opinion
15%
10% 9%
10% Agree
5%
Strongly Agree
0%
SA A NO D SD
Trust
It shows the percentage of responses towards Perceived
Usefulness to use internet banking
24% 23%
25%
21%
Strongly
20% 17% Disagree
15% Disagree
Percentage
15%
No Opinion
10%
Agree
5%
Strongly
Agree
0%
SA A NO D SD
Perceived Usefulness
It shows the percentage of responses towards Perceived Ease of
Use to use internet banking
24%
25%
20% 20%
19% Strongly
20% 17% Disagree
Disagree
Percentage
15%
No Opinion
10%
Agree
5%
Strongly
Agree
0%
SA A NO D SD
Perceived Ease of Use
Continued….
Intention, Attitude,
10.97% 10.97%
Trust
Perceived Trust,
Usefulness, Perceived Ease of Use
24.69%
16.76%
Perceived Behavioral
control
Perceived Usefulness
Intention
Perceived
Behavioral Attitude
control, 17.37% Perceived Ease
of Use, 19.24%
Findings
Result of the Analysis of Responses
• Thus the above graphs show that the factors which influence the
adoption of internet banking from the Atmost to Atleast are as follows:
• Trust influences the most with 24.69% share.
• Perceived Ease of Use with 19.24%.
• Perceived Behavioral control with17.37%.
• Perceived Usefulness with 16.76%.
• Intention with10.97%.
• Attitude with 10.97%.
Recommendations
• Build customers’ recognition of internet banking
• Attract customers to the web site
• Attract customers by ease of access
• Build customers’ confidence
• Increase service value by collaboration
• Be proactive
• Target right customers
• Other strategies
Limitations
• Mostly Study was confined to kota city only.
• Time constraint.