Académique Documents
Professionnel Documents
Culture Documents
MANAGEMENT
Unilever Pakistan
Ltd
Sultan Ali
EP1303066
Syed Sagheer Abbas EP1303063
Background of Unilever
Pakistan Ltd Co.
Unilever
Mission Statement:
Adding
vitality to
life
Vision Statement:
Touching
lives.
hearts, changing
Objectives
Top
Priority Fulfilment of
customers needs:
Unilever
Objectives
Cont..
STRATEGIES
Product
Unilever
Development
STRATEGIES
Corporate
Leader
Cont...
Strategies
Managing
STRATEGIES
Human
Cont...
Resource Strategies.
Managing
STRATEGIES
FINANCE
Cont...
STRATEGIES
STRATEGIES
ACQUISITIONS
Lever
Cont...
& MERGERS
ANALYSIS
THREATS
STRENGTHS
Research and development and financial support
from parent Unilever.
Strong brand names. most of the brands for e.g.
(detergent are now used generically to present
product.
Sound and experienced management.
Excellent marketing department assisted by a
highly regarded marketing research unit.
Merger with Brooke bond was expected to result
in cost saving and spur earnings growth and its
working as per expectations.
BCG MATIX
SPACE MATRIX
Test:
Test
Competitive Advantage
Conclusion &
Recommendation