Concept

Objective:

Be noticed as a kids wear shopping destination.

Garner visibility for our enhanced portfolio through a

kids fashion show.
Register the kids brands, make a connect with
Parents & Children to Involve them further with
Pantaloons.
Achieve growth in the sales of kids offering , by
actively involving consumers & creating an
experience which will give top of the mind recall for
long.
Stronger, wider play in the kids wear segment

Pantaloons Junior
Fashion Icon
What is PJFI?

An open platform for kids to showcase their Fashion quotient. It is

aimed to give a huge exposure to Pantaloons Brand and create a
personal connect with our consumers Competition for Kids in 3

different age groups

Duration

4- 7 years
7- 11 years
11- 15 years
Registrations for 3 Weeks.

Call for entries

In-store activation
Activations at schools
Activations at societies
Activations at Dance Academies & other BTL Tie Ups

Flow Of the Event

Registrations

Tools to Reach Customers

SMS BLAST

OBJECTIVE
-

DURATION
-

To create awareness about Pantaloons Junior Fashion Icon

To extend the communication to a wider audience

To inform start of Call for Entries A day before & a day after .
To inform End of Call for Entries A day before & a day after.
To communicate Regional Finale in the Zones

PREFERENCE
-

All the Shopper & Plain Payback base

shopping with a trend of shopping for
Kids.
Local Customers situated in the store
location

BRANDING @ BTL PARTNERS

OBJECTIVE

DURATION
-

A day before Start of Call for Entries , till end of the Activity.

PREFERENCE
-

To create awareness and excitement about PJFI to immediate

catchment , Capturing eyeballs @ the BTL Partners
To tap in Visibility with mall partners which are in Complimentary
business like , food , entertainment , Grocery etc.

Multiplexes
Restaurants & Hangouts
Salons & Spa .

Collaterals:
Standee, Tent Cards , Leaflet distribution etc to be placed
across .

Online Promotion

OBJECTIVE
-

PREFERENCE
-

To create a Buzz around PJFI

To make our Online base participate & hence turn
up to the stores.

Pantaloons Website
Social website: twitter, facebook, LinkedIn etc.

CONCEPT
-

Basically for promotional purpose, will reach customers , also can

excite customers to pay a visit @ the store once they are made aware
of the Contest.

In store Communication

OBJECTIVE
-

To create Visibility across store & take maximum registrations possible.

DURATION
Start of the call for Entries till Regional Finale.

CONCEPT
VM collaterals to talk about PJFI & CSD & Cash tills to have signage
encouraging customers to register their kids for same.

Mall Branding

OBJECTIVE
-

To create awareness to masses

To enhance visibility of PJFI property & hence
creating excitement to initiate walk ins .

PREFERENCE
One or Two prominent Sites in every mall to
communicate about PJFI.

North

West

South

East

Auditi No. Of
No. Of Auditio No. Of Auditio
No. Of
on
Auditio Audition Auditio
n
Audition
n
Audition
Cluste
n
Clusters
n
Cluster

Cluster
centers
rs
centers
centres
s
centers
s
Delhi
NCR
Lucknow
Allahaba
d
Chandig
arh

Mumbai

Banglore

Kolkata

Pune

Hyderaba
d

Ranchi

Chennai

Guwahati

Vizag

Bhubhnesh
war

Ahmadabad

Nagpur

Bhopal

Baroda

Total

Total

Mangalor
e
Total

Patna

Total

Registrations will
be taken in 21
stores.

Registrations will be
taken in 24 stores

Registrations will be
taken in 20 stores

Registrations will be
taken in 15 stores

Regional Finale Delhi

Regional Finale Mumbai

Regional Finale -
Bangalore

Regional Finale
Kolkata

Schedule
Schedule
Activities

Dates

Call for Entry Starts

8th April 15

Call for Entry Ends

26th April 15

Short listing Tele calling &

Informing Candidates

27th & 28th April 15

Auditions

29th -30th April 15 & 1st-2nd

May 15

Zones to confirm upon the audition schedules in the audition

centers between 4 dates mentioned above

Thank You