Académique Documents
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Technology
IT
A strategic
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2-2
Cost Leadership
Differentiation
Strategies
Alliance
Innovation
Growth
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2-4
2-5
Strategy
Lock in customers and suppliers
Create switching costs
Raise barriers to entry
Build strategic IT capabilities
Leverage investment in IT
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Customer-Focused Business
Business value
in customer
focus
Focus on
customer value
2-7
Track individual
preferences
Supply products,
services, and
information
anytime,
anywhere
Tailor customer
services to the
individual
Use CRM
systems to focus
on the customer
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2-9
Use
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2-11
Strategic Uses of IT
Companies that emphasize strategic business use
of IT use it to gain competitive differentiation
Products
Services
Capabilities
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BRP or Reengineering
Organizational
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IT
2-16
Global competition
Standardized massmarket products and
services
Niche products
Long-lived
Short-lived
Information poor
Information rich
Exchanged in one-time
transactions
Old Marketplace
Individualized
Exchanged on an
ongoing basis
New Marketplace
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An
Anagile
agilecompany
company
Presents products as solutions to customers problems
Cooperates with customers, suppliers, competitors
Brings products to market quickly and cost-effectively
Organizes to thrive on change and uncertainty
Leverages the impact of its people
and the knowledge they possess
Provides incentives for employee
responsibility, adaptability, innovation
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2-21
Assets
People
Ideas
Competitors
Suppliers
Subcontractors
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A Virtual Company
2-23
Link
complimentary
core
competencies
Reduce
concept-to-cash
time through
sharing
Increase
facilities and
market
coverage
Gain access to
new markets &
share market or
customer loyalty
Migrate from
selling products
to selling
solutions
2-24
A knowledge-creating company
or learning organization
Consistently creates new business knowledge
Disseminates it throughout the company
Builds it into its products and services
Builds it into its products and services
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2-27
Manage organizational
learning and know-how
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