COMAPARITIVE ANALYSIS OF

TIMES OF INDIA WITH OTHER

NEWSPAPERS

PRANAW KUMAR
  To make comparative analysis of TOI newspaper with other newspapers in
Delhi National Capital Region.
 Easy available of internet can reduce readers of TOI newspaper & other
newspapers?
 Is the Content of TOI newspaper better than the others?
 What will be the impact on Indian society, electronic media& Indian
economy?
 Why is TOI newspaper more preferable than others newspapers?
 Is TOI newspaper preferable to all categories such as student, businessmen
& the others?
 Is TOI newspaper easy available than the other newspapers?

 Indian print media is one of the largest print media in the world. It started
in 1780, with the publication of the Bengal Gazette from Calcutta. The
first paper in an Indian language was Samachar Darpan in Bangla. first
Hindi newspaper, the Samachar Sudha Varshan began in 1854.
 Newspapers in India are measured on two parameters, circulation and
readership. Circulation is certified by the Audit Bureau of Circulations
which is an industry body. It audits the paid-for circulation of the
member newspaper companies. Readership is estimated by two different
surveys, The Indian Readership Survey (IRS) and the National
Readership Survey (NRS).


  The Times of India
 Dainik Jagran
 Malayala Manorama
 The Hindu
 Deccan Chronicle
 Ananda Bazar Patrika
 Amar Ujala
 Dainik Bhaskar
 Hindustan
 Eenadu
 The Economic times
 The New Indian Express
 The Telegraph
 Deccan Herald

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  Bennett, Coleman and Co. Ltd.
 Type -Private
 Founded -1838
 Headquarters - Delhi
 Industry -Broadcasting, Publishing, Media,
internet and Entertainment
 Products -Films, Television, Magazine,
Newspapers and Websites etc.
 Revenue -$700 million USD
 Employees -7000

  It is the largest media services conglomerate in India. It
reaches out from: 11 publishing centers, 15 printing
centers, 55 sales offices, Over 7000 employees,5 dailies
including two of the largest in the country with approx 4.3
million copies circulated daily, 2 lead magazines, 29 niche
magazines, Reaching 2468 cities and towns, 32 Radio
Stations.

  Economic Times - A Financial daily
 Navhbharat Times - Hindi Daily Newspaper
 Maharashtra Times - Marathi Daily Newspaper
 Mumbai Mirror - Morning newspaper from Mumbai
 Femina - Women's magazine published in association with BBC
 Filmfare - English Film Magazine published in association with
BBC
 Supplements
 The Times of India comes with several city-specific supplements,
such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad
Times, Kanpur Times, Lucknow Times, Indore Times, Nagpur
Times, Bangalore Times, Pune Times, Ahmedabad Times and
Chennai Times, The Times of South Mumbai, The Times of Doon,
Meerut Plus, Haridwar Plus , Bhopal Plus .

  Times Wellness : Carries health related news and also provides solution of
your grievances by experts.
 Education Times: Education Times is weekly supplement focussed
towards students and acts as a counselor and advisor for student
community.
 Times Ascent: A weekly supplement Times Ascent seeks to introduce
more understanding of Human Resources and corporate life related
stories. Also carries the advertisements of various kinds of jobs in India
and abroad.
 Times Drive: Times drive is a supplement related to auto-mobiles and
latest development in the industry.
 Times Property: The weekly supplement has real estate and property
news.
Times Life: Times life comes once in a week carrying news about life of
personalities and famous people.
 Times Classifieds: Carries advertisements regarding jobs, buy and sell of
items etc.
 Times Matrimonial: Feature marriage advertisement of boys and girls
looking for match.
 Rouge: A weekly supplement
 Times en Vogue: A weekly supplement

  A 24 hour English news channel, TIMES NOW has
been started couple of years back by a joint
venture between Reuters and the Times Group.
The company also owns an lifestyle TV channel -
Zoom and a radio channel - Radio Mirchi. One of
India's leading radio channels - Radio Mirchi is
available in Delhi, Mumbai and other important
cities of India.

  Times Group offers Internet services worldwide that covers everything
from art to airlines, knowledge events to telecom and integrated
marketing, The site is visited by millions of users from India and
other countries of the world. Websites of Times group are
 http://www.timesofindia.com (The Times of India)
 http://www.economictimes.com (Economic Times)
 http://www.indiatimes.com (India times)
 http://www.epaper.timesofindia.com (TOI e-paper)
 http://www.syndication.indiatimes.com (Times Syndication Service)
 http://www.educationtimes.com (Education Times – A comprehensive
education portal)
 http://www.timesascent.in (Times Ascent – A HR community portal)
 http://www.timesjobs.com (Times Jobs.com – A job portal)
 http://www.simplymarry.com (Simply Marry.com – A matrimonial
portal)
 http://www.magicbricks.com (Margi Bricks – A real estate portal)
 http://www.radiomirchi.com (Radio Mirchi)



  Sahu Shanti Prasad Jain
 Indu Jain, chairperson
 Jug Suraiya (Associate editor, Columnist, Jugular Vein, cartoonist, Dubyaman II)
 Shashi Tharoor - Edit page
 Swaminathan Aiyar (Columnist and "Swaminomics")
 R. K. Laxman ("You Said It" editorial cartoon, featuring the famous Common
Man)
  
  Popular Columnist
 Jug Suraiya
 Swaminathan Aiyar
 Rashmee Roshan Lal
 Bachi Karkaria
 Shashi Tharoor
 Shobha De
 Tarun Vijaya
 Gurcharan Das
 Chidanand Rajghatta



 Times of India should make space in consumer life.
 Many readers complained about the kind of pictures carried by
Delhi Times. ‘‘Why do you carry semi-nude pictures of foreign
actresses?’’ a person asked. To this, Sabina Saigal replied that
Delhi Times made a clear distinction between obscenity and
aesthetics.
 TOI must concerted efforts to highlight various problems like lack
of local transport, poor connectivity with Delhi, sanitation, water
and sewerage, stray pigs and animals, traffic chaos and
haphazard growth.
 Students are the most potential market for “TOI”, so “TOI” Should
give-
 (a) Promotional schemes to organization, classes or schools so new
generation becomes habitual to “TOI” Only.
 (b) More career news on regular basis (twice or thrice a week) on
“TOI” newspaper or start two supplements on career per week.
TOI should start a section for improvement of vocabulary in
  People like it because of their Hollywood & Bollywood News,
Political News, Economical News and local News.
 Easy to understand language.
 Colourful paper & updated and authentic information.
 Students read newspaper due to Education times & Ascent.
 Valid International news
 Good cultural information.
 The newspaper is taking extra care to distinguish between
obscenity and aesthetics and carrying only those pictures which
were aesthetically appealing.
 The Times of India was also catering to a large section of young
readers who wanted to read more about lifestyle.
 Internet, radio, T.V. and new emerging threat mobile are now main
source of information. And because of this, newspaper industry
is facing problem. People like to watch T.V., listening radio and
new and big sources of information are Internet and mobile,
people like assess this.
  
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From above survey conclusions are as follows:


 People advise their kids to read newspaper to enrich their

knowledge.
 New generation like to take news from TV, Radio and Internet
or the other way.
 TOI provides quality information effectively.
 People rely on TOI information.
 General outlook of Times of India is better than the other
newspapers.
 Some People like photo of the semi clad women and the others
are cartoon stripes, the speaking tree and GOD&I article by
celebrity in Times Of India.
 Students, Businessmen and the others get information what
they want. For example Ascent & Education Times updates
students.
 
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