Académique Documents
Professionnel Documents
Culture Documents
Country Analysis
Spain
Contacts : renaud.fuchs@technicolor.com; marc.vogeleisen@technicolor.com
January 28, 2011
Priority 1:
Sound services
VFX
Priority 2:
Scope
DRAFT
NSPs refers to Digital Satellite and Digital Cable and IPTV Pay TV services providers,
xDSL, FTTH, Cable Broadband Services Providers,
mobile services providers over GSM (GPRS, EDGE, HSPDA, 3G, CDMA, WCDMA,
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
DRAFT
Executive summary
DRAFT
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
DRAFT
09/06/15
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
DRAFT
SPAIN:
10
11
DRAFT
Telefonica & ONO are the players with the largest subscriber base in Spain
DRAFT
NSPs revenue of 9,5 billions
in Spain
Telefonica: Leading xDSL BB NSPs
but being attacked by cable
MSOs.
SOGECABLE: Leading PayTv NSP
with revenue increased , keeping
its content leadership (Canal+)
which is sold through others NSPs
Platforms.
ONO & JAZZTEL : The two
outsiders in the market. One fast
growing player on xDSL and Fiber
(Jazztel) ; the second capitalizing
on its cable offers and service
bundling, but facing refinancing
issues (ONO-AUNA)
ABERTIS : The New entrant in
Digital PayTV using digital
terrestrial network widely
available and attractive pay-TV
content.
Households Spain=
12
Spain
(end of Q3 2010 vs. end of Q3 2010 vs. Y11 estimate (sources: DATAXIS 2010, Technicolor)
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
14
DRAFT
Subs
Growth
09/10
Inhibitors
Drivers
Incumbent Operators
(Fixe & mobile) .
Drives the NGA .
Stakeholder in the
Content industry.
Next Generation
Acces, Fiber roll-out,
Mobile broadband
subs.
+5%
Docsis 3.0
Quality and high
bandwidth offered
Introduction of HD
PVR with DVBT tuners
and HD Zapper in
2011
-7%
Attractiveness of
content offered and
HD quality.
Distribution of Canal+
bouquet through
competitors
platforms.
Digital Terrestrial TV
HD channels.
+52%
Ownership of Fiber
network in several
high density area.
Attractive pricing
policy. Bandwith
offered.
Limited capability
of bundling BB
services with mobile
broadband.
CAPEX and churn
rate still high limiting
FCF.
ONO
SOGECABLE
16
Enablers
+6%
TELEFONICA
JAZZTEL
Trends 2011
DRAFT
The creation of NGA will question NSPs Business models & services offers
Possible impact
on Broadband
NSPs ?
1) NSPs which are not owning theirs network and/or relying on a pure
Unbundling business model may face lower ARPU
2) NSPs may push their customers towards mobile where margins are
higher and services differentiation possible;
3) The key question is the trade-off that will be made by Telefonica in
2011 strategic investment :
option 1 : only investing in upgrade for its mobile network
option 2 : only investing in NGA
Possible impact
on PayTV NSPs ?
17
DRAFT
Slight increase of
Wallet 2011 for
Broadband mostly
driven by more
bandwidth
offered by Cable
NSPs (Docsis 3.0)
and Telefonica /
Jazztel First
FTTX deployment
18
The relaunch of
digital Free-to-Air
DVB-T in Spain is
continuing to
capture viewers.
DVB-T STBs are
widely available in
retail outlets and
new channels have
been added.
= 80%
( 176 m ;
3,3
millions
access
devices
purchased)
19
Key findings for 2011: A slightly decreasing wallet in which is not offset by volume
purchased. Financial crisis is clearly impacting NSPs, despite market potential for Ultra
Broadband and n-Play Solutions.
Orange , after subs. Losses in 2010, should re-deploy its 3-Play offerings.
20
Sogecable more focused on replacement / refurbishing policy while decreasing its CAPEX.
JazzTel, after tremendous subs. growth in 2009-2010, is growing at a more reasonable rate.
09/06/15
= 80%
(meaning a
total of 176
m spending in
2011)
21
> 10 m each
= 20%
(meaning a
total of
15 m
spending in
2011)
22
< A$ 10 m each
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
23
DRAFT
Company
Descriptio
n
Services
Penetration
Key Access
Devices
Suppliers
Key data
Foxtel:
Services
Offers
Access
Products by
subsidiaries
24
Key Business
Issues
Strategic
Moves
Strategy for
sustaining
ARPU & Net
Subs Growth
Sources : Dataxis, MPA, Merrill Lynch, UBS, IMS Research, Advanced TV, Infonetics
Company
Descriptio
n
Key data
PRISA
Services
Offers
Foxtel:
Access
Products by
subsidiaries
25
DRAFT
Services
Penetration
Key
enabling
Techno
suppliers
Key Access
Devices
Suppliers
Key Business
Issues
Strategic
Moves
Strategy for
sustaining
ARPU & Net
Subs Growth
Technicolor, Pace
Possibly Cisco in 2011
Reducing debt
Higher satellite capacity for higher HD penetration
Differentiation from Content offered vs. IPTV NSPs
rivals
Promoto 3D Content and increase HD channel lineup
Broadcast 3D Content in 2010 (Sport)
PrisaCom which groups all digital activities
Acquisition of Santillana publishing house for
accelerating the internationalization of the group.
Sell of Cuatro to Telecinco and 22% of Digital+ to
Telefonica and Telecinco. It result a stake in
Telecinco of 18%
HD Content and packages
PVR (Subs. Retention)
Multi-room (subs. Retention)
Key data
26
Services
Offers
Access
Products
Services
Penetration
Key Access
Devices
Suppliers
Key Business
Issues
Strategic
Moves
Strategy for
sustaining
ARPU & Net
Subs Growth
Key data
Services
Offers
Broacasting facilities
Digital Pay TV over DVB-T
Ethernet Carrier
Mobile network Carrier (B2B based on Tetra
technology)
Access
Products
27
Services
Penetration
Key Access
Devices
Suppliers
Key Business
Issues
Strategic
Moves
Strategy for
sustaining
ARPU & Net
Subs Growth
Key data
Services
Offers
Access
Products
28
Services
Penetration
Key
enabling
Techno
suppliers
Key Access
Devices
Suppliers
Key Business
Issues
Strategic
Moves
Strategy for
sustaining
ARPU & Net
Subs Growth
Sources : Dataxis, HSBC, SANTANDER, WRIGHT Investors, Ahorro Corporacion, ONO Investors Relations
DRAFT
NSPs
Commercial Responses
Business
Impacts
SOGECABLE
ONO
Lower Churn
Maintain ARPU
Adapt to BB
consumer
behaviors
Telefonica
Jazztel
ONO
Subs Acquisition
Increase ARPU
Better EBIT/CAPEX
ratio
Telefonica
Jazztel
IPTV (Telefonica)
Mobile BB (Telefonica)
OTT (Jazztel)
Lower churn
Bundled services /
products
Lower SAC
Telefonica
Develop premium
subscription,
Generate
potential new
revenue streams
Promote added
value services
(video and data)
29
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
30
DRAFT
90% of the business for sound services is localized in Madrid & Barcelona:
- Madrid is more driven by TV/HV market segment
- Barcelona is more oriented towards sound services to Cinema
31
09/06/15
85m Market revenues in 2009 : 50% for TV, 25% for Cinema, 20% for
dubbing in regional languages.
DRAFT
2008-2009 : The increase of DVB channels and the needs for more podcast
have increased the business volume for the Sound Services.
2011 should not be higher in total revenue than 2009.
32
09/06/15
33
09/06/15
34
09/06/15
35
Cinema
TV / Home Video
Others
Key facts
SOUNDUB
6%
90%
4%
TECNISON
25%
72%
3%
103 TODDAO
50%
50%
BEST Digital
85%
12%
3%
MediaSound
80%
20%
09/06/15
DRAFT
Local TV
(regional languages)
36
09/06/15
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
37
DRAFT
38
09/06/15
Source : mandy.com
09/06/15
Agenda
Executive summary
Digital Home & STBs market overview
Key suppliers, and Identified accounts to target for TV/HV sound service provision
41
DRAFT
TV audience ranking
_______________________________
42
DRAFT
_______________________________
Possible merger
in 2011 according to
several financials
sources and Press.
18%
41%
56%
22%
5%
Channel
Telecinco
April 2010 :
Telecinco took over
Cuatro from
Sogecable
Channel
Cuatro
43
09/06/15
78%
22%
20%
20%
40%
51%
20%
40%
Prodigius:
A 2010 joint project with
MediaPro for TV films
production in Spain
Home Entertainment
DeAPlaneta .
2010 Partnership with the Nber
one in Home Video Renting &
Selling (SAV)
44
09/06/15
40%
40%
38%
45
TV Channels
Broadcast
09/06/15
Content
Production
Content
Post-Prod
Content
Play out &
Media services
DRAFT
Content
distribution
46
09/06/15
Play out services : the Top Five are PRISA (Sogecable), RTVE, LIBERTY,
MEDIASET, TELEVISIO DE CATALUNYA
Theses accounts
represent 55% of
total Play-out
spends in Spain :
22m out of 40m
09/06/15
APPENDIX
48
Model
49
09/06/15