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INTRODUCTION TO
ENTREPRENEURSHIP
LEARNING OUTCOME :
At the end of this chapter, student will be able to
1.
2.
3.
4.
5.
6.
OVERVIEW
OF
ENTREPRENEURSHIP
ENTREPRENEUR
ENTREPRENEURSHIP
Characteristics
Entrepreneur
Small
Businessman
TIME
Unlimited
Limited
NATURE OF JOB
Flexible
Rigid in adapting to
changes
DECISION MAKING
EFFORT AND
COMMITMENT
Continuous
Low
RISK TAKING
Moderate
Low
GOAL
Maximizes self-potential
by utilizing available
opportunities
THEORIES OF ENTREPRENEURSHIP
Economic
Perspective
Psychological
Sociological
Perspective
Perspective
Management
Perspective
COMPETENCIES OF ENTREPRENEURSHIP
PERSONAL
INITIATIVE
SEIZE
OPPORTUNITIES
ENDURANCE
INFORMATION
SEEKER
HIGH WORK
QUALITY
COMMITMENT
TOWARDS
WORK
AGREEMENTS
EFFICIENT
POWER AND
AUTHORITY
SELFCONFIDENCE
PERSUASION
ASSERTION
SYSTEMATIC
PLANNING
CREATIVE
PROBLEM
SOLVING
Action-oriented
Risk takers
Locus of control
E-BUSINESS
Comprises
operation.
of : e-marketing, e-commerce, e-
Customers
Management
Digitised
Product
On-line
Store Set-up
Global
Trading
Marketing
E-BUSINESS
Payments
Option
Order
Management
Pricing
Manipulations
Shipping
Invoicing
and
Packaging
Companies
costs.
Easily
BUSINESS PLAN
BUSINESS PLAN
A business
Between
INDIVIDUALS WHO
NEED A BUSINESS PLAN
Entrepreneurs
Stakeholders
Bankers
Investors
Management /
employees
Customers
Suppliers
Determines
Determines
Determines
Sets
Creates
Table of content
Introduction
Business/company background
Background of owner/partners/directors
Organization/management/administration plan
Marketing plan
Operational plan
Financial plan
Conclusion