Summer Internship

Project
Report Presentation

On
Comparative Performance Analysis
Of
STD/PCO Service Providers in Udaipur

1
 Brief Introduction About

Established In 1962.
Low initial investment.
Diversified business- petrochemicals, energy,
power, retail, textiles, infrastructure services,
capital markets, and logistics.
Among Biggest private business houses.
Demerger in 2006.

2
 “Introduction”

Established in 1999.
Varied areas of operation.
Initiators in its fields (CDMA).
Customer base of over 50 million.
Over 20000 towns and 4.5 lakhs villages.
Focus on Lowest cost to customers.
6.20 million PCO users.
 Recently introduced the GSM Plans.
4
 Organisation Structure
of
PREPAID PCO and VPT SERVICES

DISTRIBUTOR
CEO Reliance
L.B.A.
Communications

PCO Business F.O.S.

Circle head
CUSTOMER
SALES REVENUE
CARE
Senior Manager
PCO, Cluster

Sales Manager
PCO, Cluster CUSTOMER
3
Research Methodology

5
 “Commission Earned”
Commission paid to pco operator
38%
40% 35% 35%
35% 30% 32%
30% 25%
25% 20%
20%
15%
10%
5%
0%
AirTel BSNL Reliance MTS Tata Vodafone Idea
indicom

The above graph clearly reveals that Reliance network offers the
Maximum Commission to its retailers.
The nearby competitors are Vodafone and Idea.

6
 Initial Installment Cost
Initial Cost(in Rs.)
1900
2000 1500 1500 1500
1500 1250
1000 1050
1000
500
0
AirTel BSNL Reliance MTS Tata Vodafone Idea
indicom

The above graph indicates that in the field of cost effectiveness

Reliance ranks 3rd after BSNL and MTS. But if seen practically
MTS is in its growth stage and most of the retailers do not prefer
BSNL due to improper network coverage and many other
formalities. Therefore it can be concluded that Reliance provides
good cost effectiveness to the retailers as compared to other
competitors in the market.
7
 “Incentives and Schemes”
10 9
8
8 7 7
6 6
6 5
4
2 Legends:-
0
1-3 Poor
AirTel BSNL Reliance MTS Tata Vodafone Idea
indicom 4-6 Satisfactory
7-9 Good
9-10 Excellent

Interpretation :-
Reliance is the best performer in the case of providing
schemes and Incentives to its retailers.
The other competitors are Airtel, Idea, and Vodafone.

8
 NETWORK CONNECTIVITY
10 9 9
8
8 6 6 6
6 5
4
2
0 Legends:-
1-3 Poor
A irT el B S N LR elian ceM T S T ata V odafon eId ea 4-6 Satisfactory
in d icom 7-8 Good
9-10 Excellent

INTERPRETATION:-
The studies show that reliance ranks third in terms of
Network Connectivity after Airtel and BSNL
9
 Call/Voice Quality
9 8 8
8 7
7 6 6 6
6 5
5
4 Legends:-
3 1-3 Poor
2
1 4-6 Satisfactory
0 7-8 Good
AirTel BSNL Reliance MTS Tata Vodafone Idea 9-10 Excellent
indicom

INTERPRETATION:-
In terms of Call/ Voice quality Both Reliance and Airtel are in
Stiff competition to each other for the first rank. Recently Reliance
has introduced digital quality signals in its networks which has further
enhanced its Call/Voice quality.
10
 Supply Of Recharge Vouchers
8 7 7
6 6
6 5 5

4 Legends:-
2 1-3 Poor
0 4-6 Satisfactory
AirTel BSNL Reliance MTS Tata Vodafone Idea 7-8 Good
indicom 9-10 Excellent

INTEPRETATION:-
The above graph shows that Aitel and Tata Indicom are the best
Performers in terms of Recharge Voucher supply. Thus they are
Able to serve the maximum cutomers and prevent the cases when
The PCO is out of service.

11
Dealer Representative Visit
10 9
8 7
6 6
6 5 5 5
Legends:-
4
1-3 Poor
2
4-6 Satisfactory
0
7-8 Good
AirT el B S N L R elianceM T S T ata VodafoneIdea 9-10 Excellent
indicom

INTEPRETATION:-
In terms of Representative Visit Airtel ranks first with the Best
relationship with the dealers. Whereas reliance is far behind and ranks
Fifth sharing this rank with BSNL and MTS.

12
 “CONCLUSION”
The areas where Reliance has
excelled:-
Big Brand Name
Good Commission
Low Initial Investment
Offers & Schemes
Clear
The Call Quality
major areas where Reliance is
lacking:-
Shortage of Advertisement materials
Availability of Recharge Vouchers
Technical Support
Network Reach
Dealer visit. 13
 “Recommendations”
Proper maintenance of records
Company should also sell directly
Personalized phone instruments too
Technical Support from Company side
Effective & efficient dealer representation
Supply of Glow Sign Boards & Shop Name
Boards
To Launch Scheme Like Bonus Talk
Value, Talk Time

14
Presented By:-
Puneet Audichya