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Describe
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reveals
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(strengths-opportunities) Strategies
WO (weaknesses-opportunities) Strategies
ST (strengths-threats) Strategies
WT (weaknesses-threats) Strategies
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SO Strategies
use
a firms internal
strengths to take
advantage of
external
opportunities
WO Strategies
aim
at improving
internal weaknesses
by taking advantage
of external
opportunities
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ST Strategies
use
a firms
strengths to avoid or
reduce the impact of
external threats
WT Strategies
defensive
tactics
directed at reducing
internal weakness
and avoiding
external threats
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BCG Matrix
graphically
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Stars Quadrant II
represent
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Dogs Quadrant IV
compete
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and build
Hold and maintain
Harvest or divest
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Quadrant I
continued concentration on current markets
(market penetration and market
development) and products (product
development) is an appropriate strategy
Quadrant II
unable to compete effectively
need to determine why the firms current
approach is ineffective and how the
company can best change to improve its
competitiveness
Copyright 2013 Pearson Education, Inc.
publishing as Prentice Hall
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Quadrant III
must make some drastic changes quickly to
avoid further decline and possible liquidation
Extensive cost and asset reduction
(retrenchment) should be pursued first
Quadrant IV
have characteristically high cash-flow levels
and limited internal growth needs and often
can pursue related or unrelated
diversification successfully
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are best
uses input from Stage 1 analyses and matching
results from Stage 2 analyses to decide
objectively among alternative strategies
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Board of directors
a
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