Welcome

to
Presentation

Title
Marketing scenery of mobile
company
Sony Ericsson (Cyber shot)

Group: Taj mohal

Group members:
Md. Joherul Islam
Md. Abul Hasan
Gazi Mohammad Shahjahan
Sourav Roy

Introduction

Background
Sony ericsson is a joint venture established
on october 1, 2001[1] by the Japanese
consumer electronics company Sony
corporation and the Swedish
telecommunications company ericssion to
make mobile phones. The stated reason for
this venture is to combine Sony's consumer
electronics expertise with ericsson's
technological leadership in the
communications sector

Objectives

Broad objective:

Our broad objective is find out the demand

of Sony Ericssion Cyber shot series and
according this demand what is need to
fulfill the consumers satisfaction as well as
organizations benefit.

Specific objective:

Understand the consumers choice

Evaluating the performance of Sony Ericssion
Develop the consumer insight.
Accesses the marketing position
How to utilize the marketing opportunity
How to design product
Standardization of channel of distribution
Information about pricing strategy
Developed promotional activities
Information about SWOT analysis

What is Sony Ericssion(Cyber shot)

The Sony Ericsson Cyber-shot camera phone offers the

ultimate digital camera experience on a phone. Boasting
an impressive 8.1 mega pixel camera, the highest
resolution ever in a phone and advanced features such
as face detection, auto focus, xenon flash and GPS
tagging, the C 510a, C902a, C905a Cyber- shot camera
phone helps photo enthusiasts simplify their lives by
using one device to capture moments on the go while
also taking advantage of the latest wireless services on
the nations fastest 3G network.

Marketing Plan

Sony Ericsson(Cyber shot model), there will be a series

of marketing campaigns that will come to surface this
fall, focused on the new visual identity of the company,
as well as on new brand values and on the make-believe
brand message recently adopted by the joint venture.
The Sony Ericssion Anio satio and Yari mobile phones
will come to the market in the fourth quarter of the
ongoing year, and the company's most significant global
marketing campaign will be focused on its entertainment
products

Product Sample
C510a
Price:24200.00 Tk

C902a
Price:29900.00 Tk

Recommendation:

The Sony Ericssion company serves the

worldwide
communications
market
with
innovative and feature-rich mobile phones,
accessories and PC-cards. The cyber shot
series with versatile new features and a sleek
design and this mobile phones offer exciting
features that encourage self-expression and
allow users to share exciting moments in their
lives.

Conclusion

Sony Ericsson is currently one of the five largest

mobile phone manufacturers in the world. An
important industry player operating in over 80
countries, the phones, accessories and PC cards are
synonymous with innovation. In addition, we can say
that, The Sony Ericsson Cyber-shot series camera
phone offers the ultimate digital camera experience
on a phone and Cyber- shot camera phone helps
photo enthusiasts simplify their lives by using one
device to capture moments. So this phone can also
makes mobile social networking easier than ever.