Académique Documents
Professionnel Documents
Culture Documents
Introduction
Why is communication important?
o For your career
o In the current workplace
What is communication?
Communication in organizations
Communication Defined
We use symbols (words, images and
gestures) to create meaning
We share stories to influence the
world around us
Communication as a
Field of Study
Communication theory
o explains what happens when we
communicate
o describes why certain symbols can
mean different things
o relational
may be different at different times
o transactional
cooperativepeople adapt to one another
and respond to each other
Encoding
o Converting ideas into words, gestures, or
other symbols to convey a message
Channel
o Communication pathway or medium over
which a message travels
Decoding
o Understanding and interpreting spoken,
written, and non-verbal communication
Feedback
o Responding to the message
o Confirming if the receiver got it and
understood it
Barriers to Effective
Communication
Channel
overload
o Too many
messages
Information
overload
o Too much
information
Emotional
interference
o Feelings get in the
way
Semantic
interference
o Interpret words
differently
Barriers to Effective
Communication, contd
Physical and technical interference
Mixed messages and channel
barriers
Environmental interference
o Interpret messages differently based on
previous experiences
Barriers to Effective
Communication, contd
To overcome barriers, be
o timely and time-sensitive
o purposeful
o a good listener and a careful reader
o context-sensitive
o proactive
Communication Contexts
Interpersonal communication
Small-group communication
Organized communication
Intercultural communication
Mass communication
Non-Verbal Communication
Gestures
Eye contact
Facial expressions
Components of Non-Verbal
Communication
Use of space (proxemics)
Use of time (chronemics)
Paralanguage (vocalics)
Body language (kinesics)
Communicating in Organizations
Internal
o Audience is within organization
External
o Audience is outside organization
Informal network
o Through the grapevine
o Downward
Superiors to subordinates
o Horizontal
Same organizational level
Ethical Communication
Business ethics
o Socially accepted moral principles and
rules of business conduct
o May be based on code of ethics
Cross-Cultural Communication
BELF (Business English as a Lingua
Franca)
o Vernacular of the new global economy
o Simple, clear, free of idioms, anchored
in serviceable business vocabulary
Ethnocentrism
o Believing ones culture is superior to
others
Intercultural Communication
Defined
Cultures differ in terms of
o power distance
o uncertainty avoidance
o individualism vs. collectivism
o masculinity vs. femininity
o short-term vs. long-term orientation
High-context cultures:
o Social conventions, context, and
courtesy are important
o Emphasis on how you say it
o Be aware of what is not being said
o Direct communication may seem rude
Communicating Interculturally
Adjust to your audience:
o Express yourself politely
o Keep language simple, literal, and
direct
o Be respectful and flexible