THE NEW INDIAN

CONSUMER
Prepaying With Joy!
@ReTechCon 2014, June 19, 2014

ENTERPRISE CLASS TECHNOLOGY PLATFORM

The Leading
End-to-end
Merchant
Branded Prepaid
Card Solution
Over 10,000
+ Points of Sale
presence

Leading the
Prepaid & Gift
Card category.
90% of Gift
Cards in India
Managed by
QwikCilver.

Over 14 Million+
transactions
annually

Deployed in over
250+ cities & towns

Over 4 M Cards
under
management

VERSATILE TECHNOLOGY
One Platform, several solutions!
Loyalty
Programs

Pre Paid
Card

Gift Cards

E-Wallet

Facebook
Gifting

E-Gift Card

Food Court

Corporate
Incentives

Reverse EMI

Discount
Card

Employee
R&R

Promotions

THE
QWIKCILVER
Cloud
based Software-As-A-Service (SaaS)
TECHNOVATION

Entire solution managed centrally by

QwikCilver
Solution built on QwikCilver Platform our IP
Seamless integration at the physical &
online POS
Platform Flexibility - key to meet varying
market needs
Highly Secure

Enabling Omni Channel

Presence for

RETAILERS

We enable Retailers to launch Prepaid & Gift

Cards
We manage their Gift Cards, e-Gift Cards, M-Gift
Cards.
We enable Online, Social, Mobile Prepaid
Management
We enable sale & redemption across all their
channels
Total Multi Channel Solutions!

World Payment Report

2013

Global Study by Capgemini

Growth of Non-Cash Payments Continues
Unabated
Developing Markets Growth Continues to
Outpace Developed Markets
Consumers Continue to Embrace Non-Cash
Instruments, New Thresholds Achieved
Non-Cash Growth Trends Expected to
Remain Robust
Prepaid Cards Growing at Significantly
Higher Rates than More Established

Transactions Vs Customer
Engagements
Capgemini in a recent report:
The Payments-acquisition value chain is splitting
with transactional components becoming
commoditised and customer-engagement
components becoming differentiators.

WHAT IS A GIFT CARD?

Retailers Prepaid Currency positioned as a
Gifting Product I Gives the recipient
freedom to choose I Convenient I Modern |
Smart| Gifting Flexibility to Corporate and
Individuals
Powered by QwikCilver

GIFT CARD
THE SALES MULTIPLIER FOR
RETAILERS

Prepaid Money I Advance Cash Flows|

Every Card
Sold = Two Customers| Locked-In
Customers
Sales uplift of 100% to 400% I Breakage
Powered by QwikCilver

EXPLODING POTENTIAL
The GC/GV market is
worth $ 402 Mn (2011)
and is expected to grow
to $2.3B by 2017-18
Some of the leading
Retailers already do
about 8 10% of top-line
on Gift Cards / Vouchers

Powered by QwikCilver

GIFT CARD
TRENDS AND
INSIGHTS

Gift Card Sales

249

Acceptance of
Gift Card has
increased as
reflected in
sales

1677%
94

14
FY10-11

29

FY11-12

FY12-13

23

FY 13-14

Value in Crs

1563%
8
2

1
FY10-11

FY11-12

FY12-13

Volume in Lakhs

FY 13-14

Category wise GC Sales (Volume)

38.7%

Department Store
28.5%

Food/Beverages
21.7%

Online
3.6%

Books (Music/Toys)

2.9%

HyperMarket
Watches

1.4%

Kitchen Appliances

0.9%

Leather Accessories

0.9%

Entertainments

0.5%

Eyewear

0.4%

Footwear

0.3%

Electronics

0.2%

Apparels

0.2%

Travel 0.0%

Total Volume
23 Lakhs

Speciality Retail 0.0%

Beauty Care 0.0%

Period : Apr 13 - Mar 14

Category wise GC Sales (Value)

51.4%

Department Store
24.7%

Online
10.4%

Food/Beverages
HyperMarket
Watches
Books (Music/Toys)

3.9%
3.1%
2.3%

Kitchen Appliances

0.8%

Electronics

0.7%

Footwear

0.7%

Leather Accessories

0.6%

Entertainments

0.6%

Eyewear

0.4%

Apparels

0.3%

Total Value
Rs 249 Crores

Travel 0.2%
Speciality Retail 0.0%
Beauty Care 0.0%

Period : Apr 13 - Mar 14

Category wise GC Redemption (Volume)

48.7%

Food/Beverages
26.5%

Department Store
15.1%

Online
HyperMarket

3.0%

Books (Music/Toys)

3.0%

Watches

1.2%

Leather Accessories

0.6%

Kitchen Appliances

0.6%

Entertainments

0.5%

Eyewear

0.3%

Footwear

0.2%

Electronics 0.2%
Apparels 0.1%

Total Volume
18 Lakhs

Beauty Care 0.0%

Speciality Retail 0.0%

Period : Apr 13 - Mar 14

Trends in Gift Card Transactions

92.8

Significant increase in Gift

Card transactions over the
years
2.5
FY10-11

3687%
22.0
4.7
FY11-12

FY12-13

FY 13-14

Average Load Value Across Categories

11209

Travel
4490

Electronics

3813

Speciality Retail

3579

Beauty Care
2680

Footwear

2449

Watches

1993

Apparels
HyperMarket

1477

Department Stores

1436

Entertainment

1270

Online

1235

Eyewear

1086

Kitchen Appliances

1025

Leather Accessories

721

Books (Music/Toys)

671

Food/Beverages

395

Average Days to Redemption

LessThan1Month

6-12Months

LessThan1Month; 47%

6-12Months; 6%

3-6Months

3-6Months; 15%

1-3Months

>1Year

47% of total redemptions

are within a Month

1-3Months; 32%

>1Year; 1%

CASE STUDY
GIFT CARD
-SALES

Gift Card and Uplift in Spends

Case info

% Uplift

A major luxury personal accessory

retailer

206%

A major electronics retailer

131%

A well known department store

857%

A well known footwear retailer

237%

A well known kitchen appliance brand

318%

* Source: QC Internal transaction data

WHY TRENDS

Catch the next wave before it catches you

T P Pratap
pratap@qwikcilver.com
pratap@giftbig.com
Mob : 99025-50415