Académique Documents
Professionnel Documents
Culture Documents
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CHAPTER
THE CHANGING
AMERICAN
SOCIETY:
DEMOGRAPHICS
AND SOCIAL
STRATIFICATION
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Source: Laundry 101: No Water Necessary, Business Week, November 19, 2007, p. 25.
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Source: Laundry 101: No Water Necessary, Business Week, November 19, 2007, p. 25.
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Resident Population Projections by Sex and Age: 2010 to 2050, Statistical Abstract of the United States 2008 (Washington, DC: U.S. Bureau of the Census, 2008), Table 10.
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18-24
25-34
35-44
45-54
55-64
65+
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Mature Market
Baby Boom
Generation X
Generation Y
Tweens
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Social Stratification
Social Rank and Social Class System
Status Crystalization
The Derived Nature of Social Class
The Coleman-Rainwater Hierarchy
The Measurement of Social Class
Social Stratification and Marketing Strategy
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Social Stratification
We are all familiar with the concept of social class, but
most of us would have difficulty explaining our class
system to a foreigner.
Social rank is ones position relative to others on one or
more dimensions valued by society, also referred to as
social class and social standing.
A social class system is a hierarchical division of a
society into relatively distinct and homogeneous groups
with respect to attitudes, values, and lifestyles. "Pure
social classes do not exist in the U.S. or most other
industrialized societies.
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Social Stratification
Status dimensions, such as parental status, education,
occupation and income, set limits on ones lifestyle,
including ones residence.
Status crystallization,
crystallization which is moderate in the U.S.,
reflects the consistency of these status dimensions.
Web
What Exercise
Social Class are You?
Play the Chintz or Shag Game from PBS
Click button to link to PBS site
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Marketersgenerallythinkoftheseasdirect
influencersofconsumptionbehaviorratherthan
determinantsofstatusthattheninfluencebehavior.
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