MANAGEMENT

of
TECHNOLOGY
The Key to Competitiveness and Wealth
Creation
Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Tarek Khalil | Ravi Shankar

INTRODUCTION

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

DEFINITION OF
TECHNOLOGY
Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Technology can be defined as all the knowledge,

products, processes, tools, methods, and systems
employed in the creation of goods or in providing
services
Zeleny (1986) highlighted this point by proposing that
any technology consists of three interdependent,
codetermining, and equally important components:
Hardware
Software
Know-why or Brainware
Know-how

DEFINITION OF
TECHNOLOGY (Contd.)

Cognitive knowledge, or know-what

Advanced skill, or know-how
System understanding, or know-why
Self-motivated creativity, or care-why

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Quinn et al. (1996) presented the intellect of

contemporary organizations operates at four
levels in order of increasing importance:

CLASSIFICATION OF
TECHNOLOGY
New Technology
Emerging Technology
High Technology (high-tech)
Low Technology
Medium Technology
Appropriate Technology
Tacit Technology
Codified Technology

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Sustainable Technology

MANAGEMENT OF
TECHNOLOGY
NATURAL
SCIENCE

MOT

BUSINESS
THEORY

SOCIAL
SCIENCE

INDUSTRIAL
PRACTICE

The Interdisciplinary Nature of MOT

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

ENGINEERING

MANAGEMENT OF
TECHNOLOGY (Contd.)

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Technology must connect

with customer needs to
satisfy those needs and
achieve societal goals.
Technology is the engine
of economic growth.

MANAGEMENT OF
TECHNOLOGY (Contd.)

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Factors Contributing to Wealth Creation

WHY MANAGEMENT OF
TECHNOLOGY NOW?
The World: Post World War II

The Pace of Technological Change

Rate of Technological
Change

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

The World Today

WHY MANAGEMENT OF
TECHNOLOGY NOW? (Contd.)
The World Today
The Change in Scope

Source: Noori (1990). Reprinted by permission of Prentice-Hall, Inc., Upper Saddle River, NJ.

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Economies of Scale,
Scope, and Integration

WHY MANAGEMENT OF
TECHNOLOGY NOW? (Contd.)
The World Today
Changes in Competition

Technology and Sustainable Growth

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Trade Blocs

WEBLINKS
http://www.financialexpress.com/news/Highlights-of-IndoUS-nuclear-deal/208
405/

http://www.bbc.co.uk/news/business-16625725
http://www.dnaindia.com/money/report_kodak-files-for-bankruptcy-secures950-million-lifeline_1639566
http://www.thestreet.com/story/11269749/6/5-steve-jobs-technologymilestones.html
http://www.thetechlabs.com/tech-news/steve-jobs-biography/
http://allaboutstevejobs.com/bio/short/short.html

Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

http://articles.economictimes.indiatimes.com/2012-01-13/news/30624058_1_nucle
ar-deal-implementation-ellen-tauscher