ZARA: Fast

Fashion
Presented By:


ü Prashant
ü Divya
ü Shashank
ü Tripti
ü Mohit
ü Abhishekhar
ü Komal
ü Jyoti

 ZARA: Fashion
Follower & Industry
A m a n cio O rte gLeader
a w a s th e fo u n d e r o f In d ite x
( owner of Zara & 5 other Apparel retailing
ch a in s).
T h e first Z a ra S to re w a s o p e n e d in La C o ru n a
in 1 9 7 5 .
Z a ra p o sitio n e d itse lf a s a quality fashion
clothing at affordable prices .
In 1985, JM Castellano, a business economy
manager with experiences in IT, joined
Inditex and consequently Zara.
By the end of 1990, Zara operated stores in
whole Spain.
From 1990 onwards, Zara began to open stores
outside of Spain & investing in
Manufacturing, Logistics & IT.
Environmental Factors
Affecting ZARA’s
business:
Zara’s Business Model:
 Resources &
Competencies.
Z a ra ’ s V e rtica lIn te g ra tio n :
Success Factors for Zara:
Challenges for Zara:
Recommendations:
Thank You