A Presentation on

Customer Satisfaction Towards Sony laptops in Solapur City.

By : BBA 2nd year.

Name of students
Roll No.
Darshan Sharma
Akshay Bhambure
Basavaprasad Nasali
Shubham Jadhav
Mahesh Dolare
Kedar Shetty

2747
2705
2725
2715
2710
2736

Objectives of Study
To know the market potential of Sony laptops
accessories.
To make people aware of Sony laptops.
To know what customers feel about Sony laptops i.e
standard,built
quality,variants etc.
To know where the Sony laptops stands in market as
compared to other brands.
To know where the Sony brand in laptops stands amongst
laptop users in whole Solapur.

Information of Organization.

Name of the company : Sony

Corporation.
Established in : 7th May,1946.
Founders : Masaru Ibuka & Akio
Morita.
Headquarters : Minato,Tokyo,Japan.

Sony is one of the

worlds leading
entertainment
organisations, with a
host of exciting
products and content
properties across
consumer electronics,
computing, cameras,

One of the offices in japan.

At Sony, our mission is to be a company

that inspires and fulfills your curiosity.
Our unlimited passion for technology,
content and services,
and relentless pursuit of innovation, drives
us to deliver
ground-breaking new excitement and
entertainment in ways that only Sony can.
Creating unique new cultures and
experiences.
Everything we do, is to move you
emotionally.

Sonys Head Branch,Tokyo.

Sony consumer products

Television & Projector
Home Video
Home Audio
Lens-Style Camera
Compact Digital Camera
Tablets
Computer & Peripherals
Play Stations
Video Camera

Research
Methodology

Marketing Research:
Marketing Research is a systematic and objective
study of problems pertaining to the marketing of goods and
services.

Research:
Research is gathering , recording and analyzing
the critical and relevant facts of any problem.

Research Methodology

Data Collection

Data Collection:
Data Collection of data means a purpose of gathering
information relevant to the subject matter of research from the
unit of population under research.
There are two types of Data Collection:

Primary Data:
The data which is collected fresh, for the first time and
which is original in characteristics is called as primary data. It
is also called as first hand data.

Secondary data:
The data that has been already collected by and
readily available from other sources is known secondary data.
Such data are cheaper and more quickly obtainable than the
primary data.

Source of Secondary Data:

Internet (www.sony.co.in)

Sampling Method:
For survey the sampling method used is
Simple Random Sampling.

Sampling Size:

We have visited 50 customers of Solapur

City. (out of which 18 are Businessman, 13 Service
people, 4 Employed,15 Self employed).

Data collection:
We have done the survey through the personal
interview.

Data collection tool:

Questionaire.The questionnaire for the
members was a structured questionnaire.

Period:
The time allotted for this survey was 7 Days.

Data Analysis

GENDER
Gender

16%

84%

AGE
Age
4%
26%

70%

Occupation
Occupation
26%

30%

8%
36%

Income
Income
12%

4%

12%
54%
18%

When Purchased ?
When Purchased

20%

24%

14%

24%
18%

Colour Purchased
Colour purchased

16%

2%

50%
32%

Where Purchased

Where Purchased
0
0
7

14
32

16

54

27
0

10

20

30

No. of Respondents

40

50

60

Price
Price
58

60
50
40
30

20

20
10

29

8
4

10

14

No. of Respondents

%
No. of Respondents

Why Selected
Why Selected

No. of Respondents
35

32

30

26

24

25
20
15

16
13

10
5
0

10

8
4

12

After sales service

After Sales Service
64

70
60
50
40

32

30

20

20

10

10
0
1
0

8
2

Sr. No.
No. of Respondents

Services
%

16
4

Satisfied By Accessories
Satisfied by accessories

24%

76%

Additional features
Additional Features
45
40
35
30
25
20
15
10
5
0

42

26
22

10

No. of Respondents

Recommendation

Recommendation
86

90
80
70
60
50
40
30
20
10
0

43

14
7

No. of Respondents

Satisfied By laptop
Satisfaction
4

No. of Respondents

46

Satisfaction
Sr.no
0

50

10

15

20

25

30

35

40

45

50

RATINGS

RATINGS
30

27

27

25

23
20

20

20

18

21

19

14

15
10

5
1

7
3

0
Poor

Average

Good

Best

10

11

Findings
1. Gender:
As per the research it is found that 84% are
male whereas 16 % are female. This is generally
because considering females there are more no. of
male workers.
2. Age:
It is found that ,out of 50 respondents 35
customers are of the age group of 20 to 30 years i.e.
YOUNSTERS .So It is clearly seen that the sony
laptops have fulfilled their goals of targeting the

3. Occupation:
Amongst the respondents 18 were
business men ,13 service people,15 self-employed & 4
employed people. This shows that the Sony Laptops is used
by the of all the above categories.
4.Income:
The 27 respondents are having their income in
between Rs.15000-25000,while 9 respondents are having
income in between Rs. 25000-35000, 6 are between Rs.
35000 to Rs. 45000 and 6 are between 45000 to 55000 & 2
people had their income above 55000.This Shows that the
sony laptop is available for all the people with different
level of income.

5. When did you purchased the Sony laptop?

According to research it shows that 10 people purchased
the laptop 3 months before,while 12 people purchased 4-6
months before, 9 people purchased it 7-9 months ago
where as 7 people purchased 9-12 months before & 12
people purchased 1 year ago. This shows that there is
demand for Sony laptops in the market throughout the
year.
6.Which colour of laptop did you purchased ?
As per the research it shows that out of available colours
1 has selected red,whereas 25 had chosen black,16 of
them opted for white,while the remaining had selected
blue. This shows that there is demand for the sony laptops
because of its attractiveness & trendy colours.

7.Where did you purchased the Sony laptop?

It was found that 27 of the respondents purchased
their laptops from sony branded store itself,while 16
customers purchased from sony online store & 7 of them
purchased from Reseller store and none of them purchased
the reseller online store,This shows that people trust sony
brandstore or online store more than any other outlet
because they are assured that they will get the genuine
products
8. What is the price of your laptop?
As Solapur is a developing city,the income of the people is
also good here. Therefore 4 people purchased the laptops
of below 20000,10 people purchased laptop in between
20000-30000 rs., 29 people purchased between 3000040000,7 of them purchased laptops of 40000 & above.

this shows that there is a laptops available for every one

from the basic to high-end for every person with different
level of income.
9. Why you selected the Sony laptop?
As per the research it shows that 13 people
selected sony laptop because its professional,16 of them
selected because of stable performance,4 of them selected
because of its high-end laptop,5 of them selected it because
of its attractive style & 12 purchased it because of its good
brand image. This shows that the Sony laptop is capable of
fulfilling all the requirements of the customers.

10. What do you think about after sales service ?

According to the research its shows that 10
people think that the after sales service is average,while the
32 people thought that service was good enough & 8 of
them rated the after sales service as Best. This shows that
the customers of Sony laptops are satisfied by the after sales
service provided to them.
11. Are you satisfied by the accessories?
According to the research it shows that out of all
the people of whom the survey was taken most of the
people were absolutely satisfied by the accessories i.e 38
out 50 & very few were dissatisfied i.e 12 out of 50. This

12. What do you think about the processor capacity?

According to the research it shows that 1 of
the customer said that he was not satisfied by the processor
capacity,while 20 of them thought that it was pleasing
enough & the remaining 20 rated the processor capacity as
best. This shows that sony laptops are not only good at
looks & price but they are also worth to be used for a long
duration.
13.Will you recommend about Sony laptop to others?
After the research was done it was seen that out
50 people, 43 of them said that yes they will recommend
to others while 7 said No to it.this shows that the
customers are well satisfied by sony laptop & they will
also recommend about it to others.

13. Will you like to have any additional features?

According to the research it was seen that 5 people
recommended that they will like to have extended H.D.D. capacity,
while 21 of them said that they will like to have multiple O.S
options in it, 11 of them recommended that they need a goodquality webcam & 13 of them said that they would like to have a
pre-installed antivirus in the laptop. This shows that the customers
demand more features so that their laptop is up-to-date and lags no
where.
14. Are you satisfied by the Sony laptop?
According to the research it shows almost all the
people of whom the survey was taken were satisfied by the Sony
laptop i.e 46 out of 50 & whereas 4 out of 50 said that they still
need improvement. This shows that Sony was able to fulfil the
requirement of customers of having good laptop.

15. Ratings
According to the research it was seen that
quality,price & promotion was rated as good by most of
the customers. Staff behaviour was rated as average &
varieties as poor.
This shows that the overall ratings for
the Sony laptops is good & that the company is also
maintaining reputation According to its status in the
market.

Suggestions by Customers
1. 5 customers out 50 suggested that
they need extended H.D.D. Capacity.
2. 21 out 50 customers gave their
suggestion that they want to have
multiple O.S options in the laptops.
3. Where as 11 customers suggested
that they want a good-quality webcam
even in the basic sony laptops.
4. 13 of the customers suggested that
they need Pre-installed Anti-virus too
in every laptops.

Suggestions by Researchers
1. The 1 point that we suggest to add is that the
Advertisement can be done more better by
including new ideas in it.
2. The staff behaviour can be made more friendly
by undertaking workshops on how to deal with
the customers.
3. The price have to be adjusted a bit with more
facilities provided. This will help to get more
customers.

Thank you.