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relations writer?
Public relations practitioners write to build relationships.
Yes, PR people also write to inform and persuade, but its
in the context of relationship-building.
Public relations writing usually is a tactic in a relationshipbuilding plan.
It is the most time-consuming task.
It is the centerpiece of your profession.
Its the most valued skill sought by employers.
Typical PR tools
News
releases, feature releases, media kits
Pitch
letters, fact sheets, spec sheets
Letters,
memos, e-mail blasts, editorials, commentaries
Newsletters,
magazines, annual reports
Web
pages, blogs, wikis, YouTube, Facebook, Twitter
Broadcast
scripts (radio, television, podcast, satellite radio)
Public
service announcements, video news releases
Policies,
proposals, position statements
Event
plans, programs, flyers, tickets
Advertising copy, marketing plans, sales pitches (IMC)
Each one involves a different approach, every single time you do it.
This
is big picture editing.
Are
the main points in a logical order?
Does
one paragraph lead gracefully to the next?
Isthe format correct?
already
know
about
thethe
subject?
(remember IMC?)
Does the
format
assist
meaning?
Is
Isthis
thismessage
messagein
inharmony
harmonywith
withwhat
whattargeted
one would
expect
publics
from this medium, at this time and place?