Académique Documents
Professionnel Documents
Culture Documents
Responsibility
Lecture 5 and 6
Generations of CSR
Third Generation
Transformative
Reshaping Markets
Strategic
Evolving Strategies
Tactical (micro)
Fixing Problem
Increasing supply-chain
responsibility
Competitive labour
markets
Why should
managers look
at the
theoretical
propositions in
CSR?
gal Recognition view: the corporation is an autonomous entity, owned and run
reely constituted group It is not a creation of society.
Social responsibilities of
businessmen arise from the amount
of social power that they have.
Theoretical Position(3)
Social Justice Theory
Focuses on fairness and distributive
justice : how and according to what
principles, societys goods are
distributed amongst the members of
society.
Corporate managers need to consider
how these goods can be appropriately
distributed in society
Theoretical Position(4)
Rights Theory
Concerned with the meaning of rights,
including basic human rights and property
rights.
Property rights should not override human
rights.
Shareholders of a corporation have certain
property rights, this does not give them
license to override the basic human rights of
employees, local community members and
other stakeholders.
Theoretical Position(5)
Deontological Theory
Everyone, including corporate managers,
has a moral duty to treat everyone else
with respect listening and considering
their needs: Golden Rule
If society in general believes that
sustainable development is a worthwhile
goal, corporations have an ethical
obligation to help society move in that
direction.
Approaches to CSR
Triple Bottom Line
Socially Responsible Investment