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Brewing
Company
BRINGING THE BRAND TO LIGHT
Group C
Pankaj
Rahul
Robin
Saisha
Shifali
MMBC - INTRODUCTION
Strong Brand
SWOT
STRENGTH
WEAKNESS
Independent image
SWOT
OPPORTUNITY
THREATS
Market Scenario
Major Issues
Mountain Man mainly catered to blue-collared, middleto-lower income men over age 45
Cons:
Financial Projection
Assumption:
Cons
Comparison of profits
Year
2005
2006
2007
Status
quo
4,791,80
0
4,479,07
2
3,394,11
1
Introdu ce MM
Light
2008
2009
2010
Total
Over two years (2006 & 07), not more profitable than status
quo but highly profitable further down the line
Scenario 3: Launch it as
Light Beer
by Mountain Man
PROs
CONs
Yea
r
Light
Revenue
($)
Light net
income
200
5
MM Strong
net income
Total
net
income
for the
year ($)
4,791,800
200
6
4,727,313
200
7
9,832,811
4,479,072
-4,663,101
-184,029
4,172,599
1,672,750
5,845,349
200
8
15,339,18
3,872,254
6
3,113,490
6,985,744
200 21,270,33
3,577,918
SGA 9& variable
costs
will be higher than8,243,291
assumed
8
4,665,373
Profit201
will 27,651,44
be even lower
3,289,467
0
0
6,334,985
9,624,452
30,514,80
Total
PROs
Reduced cannibalization
Cons