SWOT AND PESTLE

ANALYSIS OF KIRLOSKAR
GROUP

Submitted by:
Badal Solapurwala
Charu Jagwani
Mirva Vaghasia

KIRLOSKAR GROUP FAMILY TREE

LAKSMAN
RAO
KASHINAT
H
KIRLOSKA
R

PRABH
S.L.
KIRLO AKAR
SKAR KIRLO
SKA
CHANDRAKA SAROJIN SRIKANT
KIRLOSK
NT
I AMIN
AR
KIRLOSKAR
VIKRA
M
ATUL SANJA
RAHUL
Y
ALO
K

VIJAY
KIRLOSK
AR

RAVI
KIRLOS
KAR
RAJARAM
KIRLOSKA
R

P.L.
KIRLOSK
AR
SUKUMAR
AJIT
KIRLOSKA KIRLOSKA
R
R

INTRODUCTION

Kirloskar is a 600 Million US Dollars engineering

conglomerate driving critical industries.
Kirloskar group is made up of 8 major group
companies, each led by the best engineering and
managerial talent in India.
There multi-unit, multi-product, multi-location
conglomerate is built on the plinths of Experience,
Expertise, Quality, Innovation and Values in the
business.
At Kirloskar, listening to the customer and his needs
is a tradition as old as the group itself.

THE KIRLOSKAR
GROUP OF
COMPANIES
1.
2.
3.
4.
5.
6.
7.
8.

Kirloskar
Kirloskar
Kirloskar
Kirloskar
Kirloskar
Kirloskar
Kirloskar
Kirloskar

Brothers Limited (KBL)

Oil Engines Ltd. (KOEL)
Pneumatic Company Limited (KPCL)
Ferrous Industries Limited (KFIL)
Copeland Limited (KPC)
Ebara Pumps Limited (KEPL)
Chillers Pvt. Ltd
Middle East F2E

SWOT ANALYSIS

STRENGTHS
Easy availability of skilled and semiskilled human
resources due to presence of villages and ITI, Diploma
and engineering Institutions nearby.
Quality is established presence in all market eastern
zones, reasonable transportation facilities available for
all area 25% of production is tied up with institutional
customer.
Use of byproduct gas for generation of electricity helps
to reduce cost of production.
Impact on international steel prices and Domestic steel
prices

WEAKNESS
The cost involved in completion of product is
high.
High coke consumption due to higher fines and
handing costs due to multiple handling
Higher basic coke consumption due tousle of
metallic blast preheated in place of stove.
As customers expectations are increased day by
day it has become difficult to satisfy them
completely.

OPPORTUNITIES
As KFIL good market edge KFIL can market
20000 per month of foundry grade pig iron
every month.
Can capitalize on up swings in market demand
because of all India presence.
Focus on casting market development in
Europe and Japan for OE customers.
Many multinational companies are venturing
their base in India.

THREATS
Adopting auto motive machines may
cause fear among the existing
employees of job loss which may
affect morale and productivity of
employees.
New entrants in market may dilute
the market share of the company.

PESTLE ANALYSIS

POLITICAL FACTORS
Current Government Regulations
Rules and regulations of other governing Bodies (ILO,
WTO, UN, etc.)
Government ventures acting as competition for home
product
Internal or International Wars or conflicts if any.
Interruption from terrorist organizations or anti-social
elements, and Government actions against them.
Government bias towards Competitors Company or
political corruption leading to frustrating disturbances .

ECONOMICAL FACTORS
Current Interest/Exchange Rates.
General and Specific Taxation Policies (Towards
certain products) Overseas change or
fluctuation of economies.
Any Inflation or Depression or Recession if
prevalent in the economy.
International trade or monetary issues
Sudden rise or fall in volumes or rates of Export
and Import Products.

SOCIAL FACTORS
Consumer Buying patterns and
behaviors.
Ethnic/religious sensitivity of the society.
Quality and attitudes of working class of
the society.
People Buying capacity (PPP), Standard
of living of the people and willingness to
change or switch products or services.
Distinct or Change in Fashions, Styles

TECHNOLOGICAL FACTORS
Use or adoption of Automation or
Robotics for production and functioning
processes.
Achieving certain Standardizations or
Grades on account of adopting
technological developments.
General use of technology and
development for increase in profitability
and competitive edge.

ENVIRONMENTAL FACTORS
Green building concepts
Engines running on bio diesel, bio gas,
and natural gas.

CONCLUSION