Management: A Competency Based

Approach

Managing in a Dynamic
Environment

Introductory Concepts: What Are

Managerial Competencies?

Competency a combination of knowledge,

skills, behaviors, and attitudes that contribute to
personal effectiveness
Managerial Competencies sets of knowledge,
skill, behaviors, and attitudes that a person
needs to be effective in a wide range of positions
and various types of organizations

Why are Managerial Competencies

Important?
You need to use your strengths to do your best
You need to know your weaknesses
You need developmental experiences at work to become
successful leaders and address your weakness
You probably like to be challenged with new learning
opportunities
Organizations do not want to waste human resources
Globalization deregulation, restructuring, and new
competitors add to the complexity of running a business

A Model of Managerial
Competencies
Communication
Competency
Teamwork
Competency

Planning and
Administration
Competency

Global
Awareness
Competency

Strategic
Action
Competency

Self-Management
Competency

A Model of Managerial
Competencies
(adapted from Figure 1.1)
Communication
Competency
Teamwork
Competency

Global
Awareness
Competency

Managerial
Effectiveness
Self-Management
Competency

Planning and
Administration
Competency

Strategic
Action
Competency

Management Level and Skills

Six Core Managerial Competencies:

What It Takes to Be a Great Manager
Communication Competency
Planning and Administration Competency
Teamwork Competency
Strategic Action Competency
Multicultural Competency
Self-Management Competency

Communication Competency
Ability to effectively transfer and exchange information
that leads to understanding between yourself and others
Informal Communication
Used to build social networks and good
interpersonal relations

Formal Communication
Used to announce major events/decisions/
activities and keep individuals up to date
Negotiation
Used to settle disputes, obtain resources,
and exercise influence

The overall ability to use all the modes of

transmitting, understanding, and receiving
ideas, thoughts, and feelingsverbal,
listening, nonverbal, written, electronic, and
the likefor accurately transferring and
exchanging information and emotions

Conveying information, ideas and emotions to

others
Providing constructive feedback to others
Engaging in active listening
Using and interpreting nonverbal
communication
Engaging in verbal communication effectively
Engaging in written communication effectively
Using a variety of computer-based information
resources

To be communicative competent
you need skills within the following areas:
Grammatical competence

the ability to use the rules of the language to understand and

produce the language correctly

Discourse competence

the ability to understand and produce coherent texts (written and

oral) within various genres

Pragmatic competence

the ability to understand and produce utterances that are suitable

for the context in which they are uttered

Strategic competence

the ability to efficiently use the skills available to you to get your
message across

Fluency :Interrelation between the elements of communicative

competence

written and oral communication proficiencies

sender and receiver
speaking, listening, writing, and reading
all communication is unique
authentic communication is demanding in
terms of collaboration, and its unpredictable
we communicate and understand communication based on the context in which it takes
place / in which we find ourselves

 Deciding what tasks need to be done, determining

how they can be done, allocating resources to enable
them to be done, and then monitoring progress to
ensure that they are done
Information gathering, analysis, and problem solving
from employees and customers
Planning and organizing projects with agreed
upon completion dates
Time management
Budgeting and financial management

 Accomplishing tasks through small groups of

people who are collectively responsible and
whose job requires coordination
Designing teams properly involves
people participate in setting goals

having

Creating a supportive team environment gets

people committed to the teams goals
Managing team dynamics involves settling
conflicts, sharing team success, and assign tasks
that use team members strengths

Strategic Action Competency

Understanding the overall mission and values of
the organization and ensuring that employees
actions match with them
Understanding how departments or divisions of
the organization are interrelated
Taking key strategic actions to position the firm
for success, especially in relation to concern of
stakeholders
Leapfrogging competitors

Competing Effectively
Strategy

Ideas, plans, and support that firms

employ to compete successfully against
their rivals

Competitive Advantage

Allows a firm to gain an

edge over rivals when
competing

Six Ingredients of Strategy

Vision
Vision
Value
Value
Creation
Creation

Planning&&
Planning
Administration
Administration

Strategy
Strategy
Global
Global
Awareness
Awareness

Stakeholders
Stakeholders
Leveraging
Leveraging
Technology
Technology

Multicultural Competency
Understanding, appreciating and responding to
diverse political, cultural, and economic issues
across and within nations
Cultural knowledge and understanding of the
events in at least a few other cultures
Cultural openness and sensitivity to how others
think, act, and feel
Respectful of social etiquette variations
Accepting of language differences

Across cultures competency

The overall ability to recognize and

embrace similarities and differences
among nations and cultures and then
approach key organizational and
strategic
issues with an open and curious
mind.

Foundation abilities of cultures

competency

Understanding, appreciating unique cultural

Characteristics of different cultures.
Appreciating influence of work-related values
Understanding and motivating employees
with
different values and attitudes
Communicating in the local language
Effectively working with those from foreign
countries
Utilizing a global mindset

Self-Management Competency
Developing yourself and taking responsibility
Integrity and ethical conduct
Personal drive and resilience
Balancing work and life issues
Self-awareness and personal development
activities

Personal Drive & Resilience

Seeks responsibility and is willing to

innovate and take risks
Ambitious and motivated to achieve
objectives but does not put personal
ambition ahead of organisational goals
Works hard to get things done
Shows perseverance in the face of
obstacles and bounces back from failure

Balancing Work & Life Issue

Strikes a reasonable balance between

work and other life activities so that
neither aspect is neglected

Takes good care of self, mentally and

physically and uses constructive
outlets to vent frustration & reduce
tension

Self-Awareness &
Development

Has clear personal and career goals and

knows values, feelings and areas of
strengths and weaknesses
Uses strengths to advantage while seeking
to improve or compensate for weaknesses
Accepts responsibility for continuous selfdevelopment and learning, and develops
plans and seeks opportunities for personal
long term growth

Analyses and learns from work and

life experiences.

Willing to continually unlearn and

relearn as changed situations call for
new skills and perspectives

Ethics and value

Competency

The overall ability to incorporate

values and principles that
distinguish right from wrong in
making decisions and choosing
behaviors.

Foundation abilities in the

ethics competency

Identifying and describing ethical

principles
Assessing the importance of ethical issues
Applying laws, regulations, and rules in
making decisions and taking action
Demonstrating dignity and respect for
others
Being honest and open in communication

Ethical decision making

Act Responsibly
Consider our Ethical Principles
Trust your judgment
I dentify Impact on Stakeholders
Obey the Rules
Notify Appropriate Persons

TATA Steel:
The Tata Group has always sought to be a
value-driven organisation. These values
continue to direct the Group's growth and
businesses. The five core Tata values
underpinning the way we do business are :

Integrity
Understanding
Excellence
Unity
Responsibility

SAIL (Steel Authority of

India):
To

be a respected world Class

Corporation and the leader in
Indian steel business in
quality, productivity, profitability
and customer satisfaction

Maruti Udyog:
We believe our core values drive us in every
endeavor:

Customer obsession;
fast,
flexible and first mover;
innovation & creativity;
networking & partnership;
openness & learning.

WIPRO:

The Spirit of Wipro is the core of Wipro

the
Spirit is rooted in current reality, but it
also represents what Wipro aspires to be
thus making it future active.
The Spirit is an indivisible synthesis of all
three statements.
Manifesting intensity to win,
Acting with sensitivity and
being
unyielding on integrity all the time.