An Introduction to

The Nielsen Company

Copyright 2009 The Nielsen Company

Who We Are

The Nielsen Company is the worlds leading provider of

marketing information, audience measurement, and
business media products and services.

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More than 34,000 employees in over 100 countries

What We Do
Nielsen measures markets, media and consumer behavior
across industries and around the world.
We integrate information from across our business.
We transform raw data into strategic insights and
tailor-made recommendations.
We analyze and advise about complex sales and
marketing issues for winning business decisions.

Our Mission
To provide clients with the most complete
understanding of consumers and markets worldwide.

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The Nielsen Company unique in the information industry

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For More Than 100 Years

1894

Billboard magazine founded

1923

A.C. Nielsen Company founded

1930

The Hollywood Reporter founded

1950

First TV audience measurement

1999

Nielsen Media Research acquired by VNU

2000

Miller Freeman USA (trade shows and magazines) acquired by VNU

2001

ACNielsen acquired by VNU

2006

VNU acquired by a consortium of six private equity firms;

David L. Calhoun becomes Chairman and CEO
2007

VNU becomes The Nielsen Company,

integrating our businesses under a historic brand.
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Ownership
The Nielsen Company is privately
held by private-equity consortium
AlpInvest Partners
The Blackstone Group
The Carlyle Group
Hellman & Friedman
Kohlberg, Kravis, Roberts
Thomas H. Lee Partners

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We are transforming this

company into an even
more exciting, exhilarating
place to work by finding
more effective, more
efficient ways to integrate
our information and
enhance our insight
to help clients succeed.
David Calhoun
Chairman and CEO

Nielsens Global Clients Include

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Creating Clear
Connections
For Clients

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Media
Television audience measurement information for broadcast and
cable networks, cable system and satellite service providers, program
producers and distributors, and advertisers and their agencies
National, Local, and Hispanic audience data
People Meters, Set Meters, Diaries, A/P Meter, Time-shifting

Nielsen Anytime Anywhere Media Measurement (A2/M2)

Recognizing the transformation of consumers viewing habits of
television, A2/M2 provides integrated, all-electronic ratings for
television programming regardless of the platform on which it is
viewed online, mobile, out-of-home, etc
Nielsen Monitor-Plus U.S. advertising intelligence data
Globally, Nielsen offers television and radio audience measurement,
print readership, advertising information services and customized
research services

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Consumer
Consumer packaged goods manufacturing and retail sales
measurement worldwide
Nielsen Analytic Consulting analyzes consumer purchasing
behavior in terms of pricing, promotion, marketing mix, category
placement, and in-market auditing and testing
Nielsen BASES analytics and forecasting into new consumer
products before they are brought to market.
Nielsen Homescan & Spectra consumer and shopper insights
through panel research, segmentation and targeting
Nielsen Customized Research qualitative and quantitative
measures of consumers attitudes and purchasing behavior, customer
satisfaction, brand awareness and advertising effectiveness
Nielsen Spectra tracking of product sales to consumers, based on
information gathered at the retail point-of-sale

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Nielsen Business Media

Nielsen Business Media provides business-to-business products
and services in print, online and in person
Serves seven major market groups and 30 industries spanning
entertainment, media and marketing, retail, travel and performance,
design, and life sciences
42 publications, more than 135 trade shows and conferences,
and 185 digital products and services
Publications include Adweek, The Hollywood Reporter, Billboard, Radio
& Records, Progressive Grocer and Meeting News

Nielsen Business Media also has a strong global presence through

extensions of its brands, licensing agreements, partnerships and
joint ventures

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Nielsen Online
The merger of NetRatings and BuzzMetrics to create a fully
integrated suite of services

Nielsen NetRatings the industrys global standard for Internet

measurement and analysis
Nielsen BuzzMetrics measures and analyzes online consumer
generated media to help clients understand its impact on products, issues,
reputation and image

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Our Strategic Focus

Wider and more detailed Coverage of the marketplace
Continued Expansion in developing markets
Continued technology & service Innovation

Integration of solutions for greater operational efficiency and client

satisfaction

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