Corporate Image Development

CDHI Sales Team

10/10/15

Program Goals
Develop a personality that reflects
the corporate image of CDHI/SMPHI

10/10/15

GROUNDRULES

Be here now. Stay focused.

Cell phones on silent mode.
Breaks will be provided: 3 Cs
When in doubt, ask.
Aspire for quality results.
Be open.

BE
CHILDLIKE
!

6 As of Learning
Attitude
Adaptation
Application

Attendance Punctuality!!!
Active Involvement
Aha!

Participants Introduction
Name
Number of years in Sales
Most memorable/unforgettable
experience with a customer/client

10/10/15

 Tape a piece of white paper on your

back
Everyone will go around and write
one or two word impression of the
person

10/10/15

Why Your Image is Your

Business

First Impressions
Inthefirst30secondspeople
makeatleast12assumptions
aboutyoubasedonwhatthey
see;anditcanbevery
difficulttochangethatfirst
impressionevenafter
numerousmeetings.

Primacy Effect

No second chance
You never get a second chance to make
a first impression.

First Impressions
On those few precious seconds we are judged on
appearance
intelligence
competency
educational level
personality
achievements
level of success
worldliness
sense of humour
social heritage
savoir faire

Your Image
You could be the
smartest person in the
room, but if your image
is at odds with what you
are saying, your
credibility will be
seriously diminished.

The bottom
line?
Your image is
talking for you - before
you even open your
mouth!

Image Building Blocks

Your image can position you
for the success you desire
professionally and
personally.

Just Ask Yourself?

1. What image do I project
to others?
2. How do I want to be
perceived?

Making a
good first
impression

Factors
Clothes:
most noticeable thing about a person
makes a powerful impression.

Factors
Face and skin:
Your face says a lot about you.
The face also serves as a general
indication of a persons health and
cleanliness.

Factors
Mannerisms:
Peoples mannerisms also influence
their first impressions.
For instance, if you see someone walking
with a boastful limp your first impulse is to
assess this person as being conceited or
arrogant. Humans pass judgment easily
based on mannerisms without thinking that
there may be a reason which may be
incomprehensible to the judging individual at
first glance.

Factors
Speech:
The way a person speaks has an
incredible influence on first
impressions.
culture and educational background.
dialect strongly influences first
impressions.

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20

What is Personality
Personality is the sum total of all physical,
mental and emotional attitudes, values,
interests and motivational factors.

Personality is the core potential that

determines one's success in life and career

Emotions

Thoughts

PERSONALITY

Behavior

What is Corporate Image

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23

Guidelines

Sales
Call

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24

Grooming:
Women

Corporate Dressing for Women

Treat your business clothing as an
investment and choose wisely. Make sure
you buy classic styles that suit your body
shape, are comfortable, have quality
workmanship and quality material.
For business/corporate situations match
your handbag , shoes and belt. Black shoes
should be matched with a black handbag.

Corporate Dressing for Women

Keep shoes in a good state of repair. Scuffed
shoes with worn heels will ruin the look of
your outfit.
Always wear a belt where there are belt loops .
Choose a good quality leather belt and don't be
tempted to wear a flashy or plastic belt. If you
don't like belts choose pants without loops

Shoes OR
Sandals
Shoes with 1.5 inch heels

are standard. You may wear a pair with smaller

heels or a flat pair.

Stick with a Black or Brown pair.
Make sure that your shoes are polished and heels are intact.

Bags
Apart from you working bag if you are carrying an additional bag , preferably carry a Black or Brown one.

Accessories
Earrings: Wear Small Ones

Do not w e ar hoops OR Dangling e a rrings.

Bracelets/Bang
You may wear either a bracelet or a bangle. Avoid
les:
wearing both together

Avoid chunky bra ce le ts or too ma ny ba ngle s .

Rings: Keep them simple

and sober but not chunky.

Chains: You may wear thin

chains with small lockets.

Do not wear Ornamental / chunky jewelry even if it is an occasion in the office. .

Corporate Dressing for men

Corporate Dressing for men

A suit in shades of black, gray or dark blue, in either a
solid color or with pinstripes is acceptable for formal
business-wear.
The shirt should be a light color or a crisp white when
the suit is dark. The sleeves of the shirt and blazer
should reach the wrist. Do not roll up shirtsleeves as it
can be viewed as informal.
Ties should be made of silk or a similar material and
can include a color and print which provide an
attractive contrast when viewed against the shirt and
blazer. Stay away from loud patterns, cartoon
characters and novelty prints.

Corporate Dressing for men

Choose socks to match the color of the pants
or shoes. They should reach around the height
of the calf. Socks made from natural materials
will aid in wicking away excess moisture.
Shoes should be somewhat formal and always
cleaned with a good shoe polish. When
unsure, choose black leather shoes with laces
since they can easily go with most styles.
The style of the belt should compliment the
material and style of the shoes.

Corporate Dressing for men

Corporate Dressing for men

Keep haircuts short and well maintained,
and always shave any facial hair.
Jewelry for men should generally be
limited to one ring on each hand at most,
and a formal style watch. Avoid earrings
and necklaces. A necklace with a religious
symbol should be tucked inside the shirt so
as not to be visible.

Corporate Dressing for men

Choose a light and fresh body spray. For colognes,
either use a light variety in a small amount or none
at all. Make sure that the fragrance is not
overpowering and test it out a day before the
interview by asking for someones feedback.
The briefcase should complement the overall look.
Choose a smart case or portfolio in a dark color.

SHIR
As a rule, the simpler the
TS
better

Colours: White, off white, blue shirts are preferred; though you may wear dark coloured
shirts too. (Given below are the colours preferred by professionals)

Note: It is important to button up your shirt till the collar button.

SHIR
TS

DO NOT WEAR

Trousers
Colours: Trousers should preferably be dark though you may wear beige with
a dark coloured shirt.

Trousers may or may not have

pleats

Try to have at least one pair of black

trousers.

Ties
To play it safe choose a traditional silk tie,
No loud colours or patterns
Given below are some well accepted colours and patterns:

It may be wise to avoid ties with images and designer logos.

Ties
you tie should co-ordinate with your attire,
The knot should be a perfect Triangle.

Do not enter in your

office like this.
Observe the tie and the
shirt button

Sock
sChoose a colour that co-ordinates with

you trousers (usually black, dark grey, dark

brown or dark blue).
Make sure they are long enough to cover
your skin when you sit down.

As a thumb rule , do not wear white socks.

Wear plain socks avoid wearing bad & colourful

socks.

Shoes
Wear

a good pair of Leather shoes-black and brown/ tan shoes.

Shoes must be Polished Everyday

Do

not wear shoe without Laissez.

They are considered Semi-Formal

Do not wear shoes that look casuals.

Also, do not wear shoes with worn out heels.

Belts
Wear

Only formal belts with a sleek buckle. As thumb rule, match your belt to your shoes.

Avoid these kind of Buckles Belt

Watch
es

Preferably wear leather strapped watches.

If you wear a metal strapped watch, make sure that it fits the wrist well.

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52

Hand shaking positions

Seating Positions

Casual

Judging

Arguing

Sales
Call

custom
er

Fashion Style Quiz #1

Question #1
You are most comfortable in ...
A. Long, flowing dresses
B. Cable-knit sweaters
C. A bikini
D. The latest trend
E. A white button-down shirt and
jeans
F. A fitted sweat suit

Fashion Style Quiz #2

Question #2
When not working, you feel
most like yourself ...
A. In a romantic vacation spot
B. On the golf course or tennis
court at the country club
C. On a beach
D. In a big city
E. At home hosting an intimate
dinner party
F. In your SUV with the children

Fashion Style Quiz #3

Question #3
Your accessory of choice is...
A. An armful of gold bangles
B. A strand or two of pearls
C. A rash guard
D. The new it bag
E. Big, round, black Jackie O
sunglasses
F. A diaper bag

Fashion Style Quiz #4

Question #4
You perfect everyday
shoes are ...
A. Flip-flops
B. Loafers
C. Barefoot
D. Stilettos
E. Flats
F. Runners

Fashion Style Quiz #5

Question #5
You tend to wear ...
A. Mostly white
B. Lots of navy blue
C. Bright colours
D. Head-to-toe black
E. Anything neutral
F. Dark colours

The Bohemian

Mostly As: The Bohemian

You love wearing loose-flowing, romantic

tops, skirts, and dresses.
You tend toward looking casual, yet
pretty.
Most of your clothes can go from day to
night.
You look like you just walked off the
beach, no matter what time it is, because
you have a relaxed, easy vibe about you.
Your colour palette includes white, offwhite, and more white, earth tones,
brown, and some beach colours like

The Preppy
Mostly Bs: The Preppy
You love to wear your polo shirts, pants and
shorts.
The cable knit sweater is the cornerstone of
your wardrobe.
Your colour palette is navy blue, kelly green,
and pink all paired with crisp white, if not
one another.
Your wardrobe is also filled with bold prints,
such as plaid, madras, and argyle, for when
youre in the mood to be noticed.
The prep look is totally old school yet
multigenerational and current as well.

The Surfer Chic

Mostly Cs: The Surfer Chic

Your world is the beach.
Your outfit of choice is a bikini and rash
guard, with sheepskin boots (of course).
Your colour palette is red, yellow, and
blue all paired with sand or off-white.
The bright colours are reminiscent of all
the beautiful foliage in Hawaii.
Plus, they let other surfers know youre
coming when you catch the big wave!

The Fashionista

Mostly Ds: The Fashionista

Youre the ultimate Fashionista!
You love the big city.

You adore your uniform of all black with stiletto

boots, stiletto pumps, or stiletto sandals.
You love to dress up, be in all the latest trends, and
wear all designer names.
You know which pieces to spend your money on and
how to make the whole look appear expensive.
You never miss an issue of Vogue, Elle, or Harpers
Bazaar.
Your colour palette is black and more black, paired
with the colour of the moment, which is, of course,
the New Black.

The Classic

Mostly Es: The Classic

You have an easy way about dressing and are

always put together and chic.
Your wardrobe consists of white button-down
shirts, jeans and slacks, the perfect black blazer,
the perfect little black dress, and a fabulous
trench coat.
You also have a drawer full of beautiful scarves
and a closet full of gorgeous purses.
Your colour palette is denim, white, and black,
with splashes of colour in the form of an
accessory such as a scarf or purse.
Clothing is basically neutral in colour.
The ultimate example of a classic is,Jackie O.

The Suburbanite
Mostly Fs: The Suburbanite
Your casual lifestyle is spent time taking care of
everyone else, but you manage to squeeze in a
yoga class, or a trip to the gym.
A cute, well-fitting sweat suit is your Go-to
Outfit first thing in the morning, and it generally
carries you through all the days activities.
If an evening activity is on the agenda, a quick
change into slacks or jeans and a sweater or Tshirt works for you.
Your colour palette consists of darker colours like
navy, grey, and black.

Personal Style
If you are all over the map, it means
that you dont currently dress in any
particular style.
How do you picture yourself and see
your life, rather than what it currently
may be?
You dont want to have too many styles
going on at the same time.
Rather than attempting to develop
different styles for different occasions,
work on finding ways to use your
Personal Style as a common thread in
any outfit you put together.