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Outline
1. The interaction of demand & supply
• equilibrium p, q
Equilibrium - definition
‘a point of balance or a point of rest: a
point to which there is a tendency to
move.’
The determination of market equilibrium
E
(potatoes: monthly)
e
100
Supply
D d
80
Price (pence per kg)
Cc
60
b B
40
a A
20
Demand
0
0 100 200 300 400 500 600 700 800
fig
Quantity (tonnes: 000s)
The determination of market equilibrium
E
(potatoes: monthly)
e
100
Supply
D d
80
Price (pence per kg)
Cc
60
b SHORTAGE B
40
(300 000)
a A
20
Demand
0
0 100 200 300 400 500 600 700 800
fig
Quantity (tonnes: 000s)
The determination of market equilibrium
E
(potatoes: monthly)
e
100
Supply
D SURPLUS d
80
Price (pence per kg)
(330 000)
Cc
60
b B
40
a A
20
Demand
0
0 100 200 300 400 500 600 700 800
fig
Quantity (tonnes: 000s)
The determination of market equilibrium
(potatoes: monthly)
E e
100
Supply
D d
80
Price (pence per kg)
60
b B
40
a A
20
Demand
0
0 100 200 300 Qe 400 500 600 700 800
fig
Quantity (tonnes: 000s)
2. Movement to a new equilibrium
A) A shift in demand
e.g. a rise in consumer income
• demand schedule shifts right
• p and q rise
e.g. a fall in the price of
substitutes
• demand schedule shifts left
• p and q fall
P
Effect of a shift in the demand curve
S
g
Pe1
D1
O Qe1 Q
fig
P
Effect of a shift in the demand curve
S
g
Pe1
D1
O Qe1 Q
fig
P
Effect of a shift in the demand curve
S
g
Pe1
D2
D1
O Qe1 Q
fig
P
Effect of a shift in the demand curve
S
i
Pe2
g h
Pe1
D2
D1
O Qe1 Qe 2 Q
fig
2. Movement to a new
equilibrium
B) A shift in supply
e.g. costs of production rise e.g.
wages rise
• supply curve shifts left
• p rises and q falls
e.g. an improvement in
technology
• supply curve shifts right
• p falls and q rises
P
Effect of a shift in the supply curve
S1
g
Pe 1
D
O Qe 1 Q
fig
P
Effect of a shift in the supply curve
S1
g
Pe 1
D
O Qe 1 Q
fig
P
Effect of a shift in the supply curve
S2
S1
g
Pe 1
D
O Qe 1 Q
fig
Effect of a shift in the supply curve
P
S2
S1
k
Pe 3
j g
Pe 1
D
O Qe3 Qe 1 Q
fig
2. Movement to a new
equilibrium
C) Simultaneous shift in
demand and supply
price of a complement falls e.g.
CD players … AND
cost of producing CDs falls