APPARELS

H&M

Business concept is to offer fashion and quality at the best

price.

WOMEN

DIVIDEN
D

MEN

JEANS

CHILDREN

COSMETICS
35 markets
1,988 stores
76,000 employees
sales including VAT SEK 118.7
billion
profit after tax SEK 16.4 billion

WOMEN

aimed at fashion-conscious women of all

ages.
wide range contains everything from
modern basics to tailored classics,
leisurewear, sportswear, Big is Beautiful,
maternity wear etc.

CHILDREN

Babies(0-18 months),children(1.5-8 years),H &M

Young(9-14 years),

MEN

timeless tailored pieces to modern basics,

leisurewear and seasonal fashions that reflect the
latest trends.

COSMETICS

H&Ms cosmetics department offers a

comprehensive range
of make-up alongside skin and bodycare
products..

DIVIDEND

Divided offers fashion in a youthful style.

The range is made up of street-style fashion for
every occasion from everyday to party wear
complemented by coordinating accessories,

A pioneer of
fast
fashion
BEST BUSINESS
LOCATION

Higher
Flexibility
AVAILABILITY
PLACEMENT,
PRESENTATION AND
STYLING

Designed and manufactured quickly

Responds quickly to changes in
fashion trends
Affordable
assessment of the markets potential
on-the-spot assessment
Leases all the store premises
Offers a wide range of stores
On line shopping-Shop.hm.com
24 hours a day, every day of the
week through internet and catalogue
sales.
Every store is UNIQUE
Fashion is fun, simple and inspiring.
Together the products, shop floors,
displays and staff make up the whole
package- communicates H&Ms business
concept

Promotion

video advertisements-H & M

Fashion Video
print advertisements-H & M
Magazine Summer 2010
e-marketing

Various Brands

COS Collection of Style

COS offers fashion and quality at
the best price, but within a
higher price segment.
Focus to detail of ready-to-wear
design
Stores in Belgium, Denmark,
France, Germany Netherlands,
Spain, UK.
60 suppliers, which are located
primarily in Europe and, to an
extent, in Asia.

In 2008 acquired 60 %in FaBric Scandinavien AB

designs and sells fashion under the brands Monki,
Weekday and Cheap Monday.

MONKI
Monki is a clothing brand, a

store concept and a whole

universe to fashion conscious
women.
Stores in large and mediumsized cities in Sweden,
Denmark, Norway and
Germany.

WEEKDAY:
Urban fashion for boys and girls from in-house

brands Cheap Monday

MTWTFSS Weekday contains garments for men
and women as well as shoes and accessories.
Constantly updated with new pieces from the
MTWTFSS collection.

H&M Home-fashion for the home

Interior textiles concept for the bedroom,

bathroom, living room and kitchen sold via mail

order and internet shopping
Present in Sweden, Norway, Denmark, Finland,
the Netherlands, Germany and Austria, and
through a showroom in Stockholm, Sweden.

The Gap, Inc.

An American clothing & accessories

retailer based in San Francisco, California.

It was found in 1969 by Donald.G.Fisher &
Doris.F.Fisher.
Gap's main opportunity to reach its
customer is through its stores.
Total of 3,076 store locations(2007)

ITs FIVE BRANDS

Gap offers iconic

American style to
customers of all ages.
Appeals to a broader
demographic of
customers.
Women, Men,
GapMaternity GapKids,
babyGap,1969 Stream.

Accessible luxury brand.

Offering high-quality

apparel and accessories,

shoes, personal care
products collections for
men and women.

Great Fashion, Great Prices for families and

younger customers.
They emphasize "fun, fashion, and value"
through a store experience that aims to
deliver "energy and excitement." .
On-trend apparel and accessories.

A Fresh Online Shop

Handpicks the world's best shoes and

handbags for women, men and kids.

Has a collection of more than 200 amazing
brands feature the best & latest styles and
designers.

Designed and

developed by
women athletes
for women
athletes.
Ultimate
performance
advantage. With
feminine
designs.

ZARA
Zarais thechain storeofInditex Group.
Owned by Spanish tycoonAmancio Ortega.
The first Zara store opened in 1975.
1600 Stores in 74 countries.
3 stores in India.
Almost all its stores are company owned.

Manufacturing &
Distribution
It designs, produces, and distributes itself.
It launches around 10,000 new designs each

year.
They take just 4-5weeks to develop a new
product and get it to stores.
The company produces small quantities of
batches of clothing.
It has a policy of ZERO ADVERTISING.

Variants of Zara
Apparel & Dressing
Bags
Shoes
Fragrances
Accessories
Zara Home

Apparel & Dressing

Both formal & Informal clothing

For Higher Income group
Age group 5 to 15
Trendy clothes

Zaras Customer Offer

Zara The Online Store

Waste Elimination at Zara

Advertising: not used
The strategy that

we are always below demand

Product complexity: 3 types, sizes,

and colours greatly reduces the

product complexity.

ZARA

H&M

GAP

Product

Apparels,
Apparels,
Apparels,HandBa
Accessories,Bags,Shoe Accessories,shoes gs,Shoes,Accesso
s,Home
ries

Business
Model

Own Desiging, sales

and production

Positioned as

Trendy clothing
high quality
brand ,best retail
fashion at a low
environment that feels price
a lot more expensive
and exclusive than it
is.

Promotion

No Advertising

Own
Designing,plannin
g
But outsourced
production to
suppliers

centers on its own

design and sales,
outsourcing all
production.

position itself as
a stylish
casualwear
retailer in a fair
price.

Video-Advertising, Gap promotes its

Print advertising, products through
e-marketing
gift
cards,catalogs,
advertising
programs on TV
channels and

THANK YOU
SUBMITTED
BY-:
Madhuri Garg
Nitika Garg
Gaurav Satia
Deepika Thakur