FORMATION OF THEORETICAL

FRAMEWORK
FOR RESEARCH IN MANUFACTURING
ORGANIZATION

Presented
By
Farrukh Khan

WHAT IS RESEARCH
Research is a systematic inquiry to
describe, explain, predict and control the
observed phenomenon.
Research involves inductive and
deductive methods.
Inductive methods analyze the observed
phenomenon and identify the general
principles, structures, or processes
underlying the phenomenon observed;
deductive methods verify the
hypothesized principles through

Types of Researches

QUALITATIVE RESEARCH
Qualitative research is research
dealing with phenomena that are
difficult or impossible to quantify
mathematically, such as beliefs,
meanings, attributes, and symbols.
Qualitative researchers aim to gather
an in-depth understanding of human
behavior and the reasons that govern
such behavior.

QUANTITATIVE RESEARCH
Quantitative research refers to the
systematic empirical investigation of any
phenomena via statistical, mathematical
or computational techniques.
The objective of quantitative research is
to develop and employ mathematical
models, theories and/or hypothesis
pertaining to phenomena.
Quantitative research is generally made
using scientific methods

THEPRETICAL FRAMEWORK AND

FORMULATION OF A RESEARCH PLAN
A brief history of action research and
how this research design has evolved
into a widely used educational research
model. It was this realization that led me
to construct an action research model, in
which my professional readings,
reflections and critical conversations
became meaningful to me as I embarked
on creating my own living educational
theory about my principal ship.

THE TYPES OF RESEARCH

FRAMEWORKS
THEORETICAL FRAMEWORKS
PRACTICAL FRAMEWORKS
CONCEPTUAL FRAMEWORKS

FORMATING THEORETICAL AND

CONCEPTUAL FRAMEWORKS OF
MANUFACTURING ORGANIZATION

 Set of related statements that describe or

explain phenomena in a systematic way.
A broad abstract characterization of
phenomena.
A generalization that presents a systematic
explanation about the relationships among
phenomena.
Its writings include terms such as
proposition, postulate, premise, axiom, law,
principle.
A set of interrelated constructs (concepts),
definitions, and propositions that present a
systematic view of phenomena by
specifying relations among variables, with

TYPES OF THEORIES
1. Descriptive- describes or presents a phenomenon. It
explains why an event is associated with another event or
what causes an event to happen
2. Grand theory (Macro theory) describes the large
segments of the human experience
3. Middle-range theory- more specific to certain
phenomena
4. Borrowed- non-nursing models used by nurse
researchers
5. Shared- when the appropriateness of a borrowed theory
for nursing is confirmed
6. Grounded data-driven explanations that account for the
phenomena under study through inductive processes

A
CASE STUDY
on
COCACOLA

Mission, Vision & Values

MISSION
The world is changing all around us. To continue to thrive as
a business over the next ten years and beyond, we must look
ahead, understand the trends and forces hat will shape our
business in the future and move swiftly to prepare for what's
to come. That's what our 2020 Vision is all about.
Our Mission
To refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference Our Vision
Our vision serves as the framework for our Road map and
guides every aspect of our business by describing what we
need to accomplish in order to continue achieving
sustainable, quality growth.

THE COCA-COLA STORY

Coca-Cola was invented by John S. Pemberton in
1886 in Columbus, Georgia, originally as a cocawine called Pember tons French Wine Coca. It was
initially sold as a patent medicine for five cents a
glass at soda fountains, which were popular in
America at the time thanks to a belief that
carbonated water was good for the health. It was relaunched as a soft drink to counter Prohibition. The
first sales were made at Jacobs Pharmacy in Atlanta,
Georgia on May 8, 1886,and for the first eight
months only thirteen drinks were sold each day.

SWOT ANALYSIS

STRENGTHS
Worlds Leading Brand Coca-Cola has strong brand
recognition across the globe. The company has a
leading brand value and a strong brand portfolio.
Large Scale Of Operations With revenues in excess
of $24 billion Coca-Cola has a large scale of
operation. Coca-Cola is the largest manufacturer,
distributor and marketer of non-alcoholic beverage
concentrates and syrups in the world.

WEAKNESSES
Negative Publicity The Coca-Cola Company has
been involved in a number of controversies and law
suits related to its relationship with human rights
violations and other perceived unethical practices
Sluggish Performance In North America Coca-Colas
performance in North America was far from robust.
North America is Coca-Colas core market
generating about 30% of total revenues during fiscal
2006.Therefore, a strong performance in North
America is important for the company.
In North America the sale of unit cases did not
record any growth.

OPPORTUNITIES
Its acquisitions included Kerry Beverages,
(KBL), which was subsequently, reappointed
Coca-Cola China Industries (CCCIL). CocaCola acquired a controlling shareholding in
KBL, its bottling joint venture with the Kerry
Group, in Hong Kong.
These also give Coca- Cola an opportunity for
growth, through new product launch or
greater penetration of existing markets.
Stronger international operations increase the
companys capacity to penetrate

THREATS
Also, the company faces competition from various
non-alcoholic sparkling beverages including juices
and nectars and fruit drinks. In many of the
countries in which Coca-Cola operates, including
the US, PepsiCo is one of the companys primary
competitors.
In 2006, approximately 83% of its worldwide unit
case volumes were produced and distributed by
bottling partners in which the company did not
have any controlling interests.
As independent companies, its bottling partners,
some of whom are publicly traded companies,
make their own business decisions that may not
always be in line with the companys interests.

CONCLUSION
The most important benefit in using
this framework for information science
might be that it puts information
practices in their context, as a
mediating tool in the research process,
and helps to structure them; thus it
highlights important elements which
otherwise might have been missed. It
focuses attention on factors like the
object and the hierarchy of activities in
the research work.

RECOMMENDATION
It appeared that the activity system of information
services did not provide much support to the
researchers when, for example, only a quarter of
the researchers used library-related services as a
literature searching tool.
This could be an indication of a contradiction
between the separate activity systems of research
work in molecular medicine and information
services provided by the library.
An explanation for this could be that the activity
system of research work is not understood well
enough when information services are being
constructed and that the object of these systems

THANK
YOU