A2 Media Research

Questionnaire
Analysis
Jack Humpherson

Introduction
In order to create a music video and digipak which audiences will
enjoy the most, I must first understand what it is that audiences
enjoy so I can emulate this and incorporate popular aspects into
my own work. In order to do this I created a questionnaire which to
give to people in and out of College. This questionnaire contained
questions covering a range of topics including building a rough
idea of the respondents identity, finding out what types of songs
they enjoy, what their opinion of the music genre is and what they
would like to see in music and one digipak.
I wanted to gather a large amount of results from a range of places
so I used different mediums so that different audiences could be
reached. One method I used was simply printed versions of the
questions which could be given to people around the college such
as students and staff. I also created an identical questionnaire on
the website Survey Monkey. I then posted the URL link from this
on various social media site where it could then be completed by a
range of people separate from the college.

Question One -

What gender are you? Please

mark you answer.

The first question of the questionnaire asked the answerer their gender. This
question was asked in order to gather a rough idea of what gender my music
video and digipak should be targeted towards (if any) as different genders
often want different themes and styles. The three options I gave were male,
female and other (in order to remove any issue from only providing two
genders).
For the most part, the answers were what I as expecting. I was expecting
about an even number of male and female answerers; Eight people
answered male, nine answered female and three answered other. The fact
that three people answered other was quite a surprise. For those who chose
other I will assume they have no preference with being any gender which
does add difficulty when deciding how this affects my digipak/music video.
Since the male/female ratio was more or less even, I know that my music
video and digipak will not need to appeal to a specific genre in order to be
successful. From this information I will make sure that my final piece does not
lean towards a certain gender or else half of the audience will not find it as
likeable .

What gender are you?

other; 15%
male; 40%

female; 45%

Question Two

What age group are you in? Please mark your answer.
Question two asked the answerer what age group they are. In
this way I could decide what age I should target my music
video and digipak at since differently aged people enjoy
different things. The age ranges were younger than 10, 11 to
13, 14 to 16, 17 to 19 and older than 20. I tried to make the
age groups close together because it would give me a more
accurate idea of the age ranges as oppose to larger ranges
e.g. 10 to 20 years old.
The results I received were what I would have expected. As the
results showed that 60% of people were within the age range
of 17-29 making it the largest demographic. Bellow that were
older than 20 with 30% of people and 11 - 15 and 14 15 both
with 5% of answers. Bellow 10 years old a had no person
answering. I expected these answers since most of my
questionnaires were in a college but was surprised how many
answered over 20. I will assume that these results came from
outside of the college via the online survey.
From these results I can see that people aged seventeen to
nineteen are my target audience meaning I will try to focus my
digipak and music videos on a teenage demographic. I could

Younger than 10
11 to 13
14 to 16
17 to 19
Older than 20

Question Three

What occupational class are you in? Please mark your answer .
The third question asked what occupational group the
individual would consider themselves in. The options I
gave were; A, B, C1, C2, D and E. This way I could use
the results to work out my audiences occupational
group and from here try to find their interests.
The results I got were not surprising. The results I
gathered were that those in the E class are a majority
with 75% whereas B and C1 are bellow with 10%, D
with 5% and A and C2 with 0%. Since the results from
the previous question showed that a majority of my
audience is aged 17 to 19, it is not surprising that
many of them fall in the E category because I can
assume many are students.
From these results I will ensure my products are
focused towards students so will need to involve topics
more appealing to teenagers such as being a students
or family matters.

What Occupational Class Are You?

B; 10%
C1; 10%
D; 5%
E; 75%

Question Four

Which statement would you say you best identify with? Please mark
your answer.
Question four of the questionnaire was used to determine what type of person
different people would say they were. To determine this I gave the individual seven
different statements from which they must pick which best describes them. The
statements were the following:
Im a mainstreamer. I seek security and tend to be a conformist
Im an aspirer. I seek status and I am often materialistic and oriented to
appearance.
Im a succeeded. I seek control and often have strong goals and am confident.
I am resigned. I seek survival and am interested in the past and tradition.
I am an explorer. I seek discovery and enjoy individualism, adventure and
experience.
I am a struggler. I seek escape and am alienated and disorganised.
I am a reformer. I seek enlightenment and enjoy freedom from restrictions for
personal growth.
The results showed that a majority of people identity themselves most with either a
struggler or a mainstreamer. As 37% identified as a struggler and 26% identified as
a mainstreamer. This was unexpected as I though less would choose struggler and
more would choose mainstreamer. Particularly since most teenagers strive to fit in.
I will incorporate these results into my own pieces by trying to create a music video
and digipak which use many familiar conventions in order to appeal to the
mainstreamers but also more unique ideas in order to appeal to the strugglers.

What Statement Would You Identify With Most?

reformer; 11%
mainstreamer; 26%

struggler; 37%

succeeder; 11%
resigned; 5%

explorer; 11%

Question Five

How would you rate metal as a music genre out of ten? (Ten highest,
one lowest)
Since I am planning on creating a music video and digipak for a
metal band I thought it would to good to get a grasp on the
publics opinion on the metal music genre. This way, if they do
not like the genre, I can incorporate aspects of other music
genre so my products still appeal. I did this by asking what they
though of the genre out of ten.
From my results I found that my questionnaire's audience has a
wide range of opinions on the metal music genre. Though using
trend-lines we can see that the interest starts to peak around 86 not to mention that a majority of answerers rated the genre
eight out of ten. This surprised me as I was expecting answers to
be less diverse. I feel that I have limited my self however by not
gauging the audiences opinions of other genres.
I will use these answers in my own project by taking heavy
influence by other metal music videos since I know that it would
appeal to a larger section of my audience. However, since the
answers were so ranged, I will also try to incorporate aspects
from other genre so that it still appeals to other audiences.

What would you rate the music genre out of 10?

answers
10
9

Polynomial (answers)
2

3
2
1
0

1
2

Question Six A
Name three of your favourite songs, please give band name
The sixth question of my questionnaire was used to
find out what song the audience liked. This way I can
see what style of music, conventions and general
tends are enjoyed by the audience. The question asked
the audience to name three of their favourite songs.
Following the previous question, I was not surprised by
the general tastes in music people gave as they
corresponded to the ratio of people who enjoyed Metal.
A majority of people named metal songs by bands
such as Avenged Sevenfold and My Chemical
Romance. Though some did pick other genres of
songs by artists such as Nirvana and Bon Jovi.
Since I am creating a metal genre of digipak and music
video, I can watch music video and research digipak by
the metal bands named as this will give me inspiration
behind what metal fans want from the products.

Question Six B
Why do you like this song?

The second part to question six asked the

answerer why they enjoy these songs. I asked this
question so that maybe I could incorporate what
made them enjoy the bands into my own music
video and digipak.
There was a range in answers to why they enjoyed
these songs. Some of the most reoccurring
answers were because the songs had a catchy
beat, escapism and that they enjoyed the lyrics.
This didnt surprise me since these are the type of
answers Id expect when asked why do you enjoy
a song.
In my own products, I can try to incorporate this
into my pieces by emulating some of their
favourite songs. I can also use the answer of I
enjoy the lyrics by providing a lyric book inside
the Digipak.

Question Seven A

What would you like to see in a music video?

The seventh question asks what the audience would want to
see in a music video since I thought it was the easiest way
to get an idea of what would be most effective in my final
music video. I left the question open I believed it would
allow the answerer to give a range of answers.
Common answers to the question were not much of a
surprise as I felt they were predictable, however this may
be useful as it means it could be easy to act upon. The
reoccurring answers I got for question seven were that
audiences enjoy seeing a performance, the people from the
band itself and that audiences also enjoy a narrative in their
music video.
I believe that these aspect could be easy to act upon
because it means that I need to create a narrative genre
music video by adding some form of story within the video
but I must also include aspect of a performance style genre
such footage of someone playing instruments.

Question Seven B
Why would you like to see this?

The second part two question seven asked why they would like to
see their answer to part A in a music video. This way I might be able
to understand why someone would enjoy seeing this and try to
incorporate it in my own music video so it can be enjoyed by a
larger audience.
The responses I received were pretty much what I expected as I felt
the responses were generic but I also believe that they will be easy
to act upon. The most commonly reoccurring answer was that
people enjoyed a performance in their music video because they
enjoyed seeing their favorited musician. Another common answer
was that people enjoyed narratives in music video because they felt
that music video stories were interesting.
I can incorporate this into my own music video by creating a
narrative in my music video which would appeal to people aged 17
to 19 since that is my target age range. I will also need to include
sections of performance in order to appeal to those who enjoy
seeing performances.

Question Eight A

What would you like to see inside a digipak?

Question eight of my digipak asked the answerers what
people would enjoy seeing inside of a digipak. This way
I can incorporate their answers in my own final piece. I
believe this will make my own digipak more appealing
and professional seeming.
A recurring answer for this question was that people
would really like to see a lyric booklet or at least some
form of printed song lyrics. Another common answer is
people like to have exclusives for deals on websites,
merchandise or upcoming events. I expected this sort
of answer because people will enjoy free deals but also
because those are the types of insert find in
conventional digipaks.
Using these results I now know that my target audience
would enjoy inserts inside of their digipaks. I will add
offers and lyric booklets into my own digipak since they
are named inserts that my answers gave as examples.

Question Eight B
Why would you like to see this?

The second part to question eight asked answer why they

would want to see their previous answer in a digipak. This
way I can focus my own digipaks features on also creating
this opinion so that when I create my final product, it will
appeal to a larger audience.
I believe that my answers for this question we not very
useful as I dont think they gave me any more information
that I could use I my own digipak. The main reason that
people gave for enjoying insets in their digipaks were
answers along the lines of I like free things and I like the
song lyrics . I cant see this helping me any more than just
emphasising that people enjoy inserts in their digipaks.
As mentioned before I will use this question by inserting
offers to merchandise and upcoming events and a lyric
booklet. This way the audience will be able to read the lyrics
to the songs as well as have their free things from the
promotions.

Question Nine A

What would you like to see on the casing of a digipak?

Question nine on my questionnaire what they would to see o the
casing of a digipak, unlike the last question which asked for whats
inside a digipak. This question will hopeful help me in gathering
inspiration as to what to put on the packaging for my digipak.
I believe that the answers I received for this are very useful as many
of the aspects that the audience wanted I believe will be easily
achievable. Many of the answers given were that people enjoy seeing
images of the band who made the album. Another popular answer
was that people would enjoy seeing the tracks which are included on
the CD. One answer was that they wanted interesting concepts. Id
say this was an anomaly since very few people put it but Id say that
it is a valid answer which I will try to include in my own piece.
I will use these answers in my own piece by trying to incorporate the
enjoyed aspects in y own digipak design. I can include images of the
band as well as a track list. I can incorporate the interesting concept
answers by designing the image of the musician surrounded by
interesting visuals.

Question Nine B
Why would you like to see this?

The second part to question nine asks why they would enjoy
seeing their previous answer on the casing of a digipak. This
way I might be able to understand why someone would enjoy
seeing this and try to incorporate it in my own digipak design.
The most common answer for this question was that people
liked the way that the image of the band informs them about
the band and that the track list informs them about the CD
they have purchased. I didn't expect these results. I expected
more of my answers to say because they enjoyed images of
the band but there was only one of that answer making it an
anomaly.
From these results I will say that my audience wants their
digipaks to be informative on the cover whether this be
informative about the band or the music being sold. I will
incorporate this by putting lots of information on my digipak.
This information could even be information about the
musician's history.

Question Ten

What colours would you most associate with the metal genre?
Question ten was another closed question which
asked the answerer what colour or colours they
would most associate with the metal genre. The
answerer were able to mark more than one colour
though were not required to. From these answers I
was hoping to be able to get an idea of what colour
to use in my music video and digipak.
I believe that the results from the questionnaire on
this question are clear. Most people strongly
believe that the colours black, grey and red all
have connotations the metal genres. From the
chart, I think its fair to say that the few who put
blue and yellow can be classed as anomalies.
I will use these results in my final pieces by trying
to incorporate these three colours in my digipaks
and music videos. The red may be useful since I
am planning to create a nihilist music video so the
red can be used in blood as blood can be
considered shocking. I must also keep the colours

What colour do you most associate with the metal genre?

Other
Blue
Yellow
Green
Red
Grey
Black
0

8 10 12 14 16 18
Column2

Question Eleven

Can you name two metal music videos?

Question eleven whether they can name two metal
music videos. This way I can view popular music videos
and use them as inspiration as my own to see if I can
mimic its success.
I felt that my answers to this were some of the less
useful as many people did not even answer. Unhelpful
answer aside, some of the completed answer did
provide useful sources of inspiration. The two most
quoted music videos were from the bands Avenged
Sevenfold and The Used. A common factor between
these two music videos is the use of performances. I will
incorporate this into my own in order to emulate their
style.
From this information I will watch the videos and in my
own try to emulate their style including dark colour
scheme and unsettling and shocking theme. From this,
my music video should seem like a professional music
video as well as containing many of the codes and
conventions found in music videos.

Question Twelve

Is there any digipaks for albums you can name?

The final question asked the individual if
they could name any digipaks. I asked this
question in order to get a similar reason as
the previous question. I can find popular
examples and use them as inspiration in the
creation of my own digipaks.
The answers were not as I expected since
very few people wrote an answer. A
recurring digipaks which were mentioned
however were digipaks by ACDC and All time
Low.
From these results I will try to emulate the
digipaks dark colour scheme as well as
some of the darker themes of some of the
digipaks.

Conclusion

What gender are you?

Younger than
10

other; 15%

11 to 13

male; 40%

In conclusion to this questionnaire analysis.

My target audience is aged 17 to 19, has
an equal portion of men and women, is
mostly students, enjoys unique music
product but also enjoys convention, and is
quite a fan of the metal music genre.
This target audience enjoys many popular
metal music artists such as The Used and
Avenged Sevenfold, Enjoys seeing their
favorited artists perform in the video as
well as on the digipak cover but also enjoys
narrative in their music videos. Also on the
cover of the music video the audience
would like to see the colours black, red and
grey. Inside the digipak my target audience
wants to see inserts such as offers and lyric
booklets.

14 to 16
17 to 19
Older than
20

female; 45%

What Occupational Class Are You?

What Statement Would You Identify With Most?

B; 10%
C1; 10%
D; 5%

reformer; 11%
mainstreamer; 26%
succeeder; 11%
struggler; 37%

E; 75%

explorer; 11%

resigned; 5%

What colour do you most associate with the metal genre?

What would you rate the music genre out of 10?

Other
answers

1
0

Blue

Polynomial (answers)

2
2
2

Yellow

3
3

Green
Red
Grey
Black
0

10

Column2

12

14

16

18