INDIFUSION

The Desi way to

Global Entertainment

Vision
Revive the dying
dance forms of
India
Create a global
audience for
Indian dances

Mission
Perfect amalgamation of Indian
and International dances
Innovation in entertainment
factor
Learning through Dance
Driven by social causes

Product
Performing dance shows
Providing Event performances
Paid workshops and dance classes
Choreography

Pricing
Show tickets will range from Rs.1000
to 5000
Dance classes prices starting from
Rs. 2000
Summer camp fees ranges from
Rs.5000-20,000
Demand pricing for organizing
events for shows, Movies(based on
demand).

Place
Large Scale Social Events
Corporate sector
Film industry events
Metropolitan cities- Chennai,
Mumbai, Delhi, Kolkata, Hyderabad,
Bangalore

Promotion
Flash Mobs
Youtube Channel with videos of our
performances.

Providing write up articles about

INDI-FUSION
in
newspapers.
Maintaining a close relationship with
the press people.

We have got attention from an

English news channel for our
innovative fusion style .

Website

Facebook

Twitter : indi_fusion

Promotion
Dance competitions in schools and colleges
Providing dancers and choreographers to
reality dance shows like Jodi No-1,etc.
Shows for charity with celebrities also
participating
Tie ups with Bus operators

Services
B2B
Tie up with corporate for Dance shows,
Award function and choreography for
movies
B2C
Dance school and Dance shows

B2C - Segmentation
Age

Income

Density

Lifestyle

Under 12

High income

Urban

Health
conscious

13-19

Upper middle
income

Suburban

Passion for
dance

20-24

Middle income

Rural

Entertainment

Above 24

Lower middle
income
Low income

Dance School - Targeting

Age

Income

Density

Lifestyle

Under
12

High income

Urban

Health
conscious

13-19

Upper middle
income

Suburban

Passion for
dance

20-24

Middle income

Above
24

Dance Show - Targeting

Age

Income

Density

Lifestyle

13-19

High income

Urban

Entertainme
nt

20-24

Upper middle
income

Above
24

B2B - Segmentation
Organizatio
n

Density

Attitude

Social
class

Public

Urban

Fun loving

Lower

Private

Suburban

Disciplinari
an

Middle

Start-ups

Rural

Upper

Dance Troupe - Targeting

Organizatio
n

Density

Attitude

Social
class

Private

Urban

Fun loving

Upper

Start-ups

Positioning
Unique dance style
Value for money
Custom made performances
Film shows, award functions and
reality shows
Choreography for high budget
films

Branding
HIGHLIGHTS
Innovative Concept
Fusion
Global tastes keeping in mind the
Indian Culture
Dance for ALL
Memories for lifetime Deep in
value perception

Brand Name
Distinctive
Suggestive
Adaptable
Easy to Remember
Appropriate
Registers to Memory

Our Guiding Light .. Our

Mentors

CSR Initiatives

Conduct free
workshops on
fusion dance to
help other
dance troops
evolve

Talent hunt for blossoming

buds

Thank You