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Corporate Social Responsibility in International Business

Presented By:

Sean Macneil, Naeem Kothari and Jordan Stackhouse

Presentation Agenda

Introduction to Corporate Social Responsibility

Examples of CSR in Modern Business

Analysis and Conclusion

Q & A

Corporate Social Responsibility

Business perspective - The social responsibility of business is to maximize profits

Constituency or stakeholder perspective - “serve the public interest as well as private profit.”

Modern definition of CSR is based on Archie Carroll’s “Pyramid of Corporate Social Responsibility”

The Pyramid of CSR

The Pyramid of CSR

The Pyramid of CSR (Cont’d)

Economic Responsibilities: Maximize

profits and lay the foundation.

Legal Responsibilities: Pursue economic

missions within the framework of the law.

Ethical Responsibilities:

Activities/practices expected or prohibited by society.

Philanthropic Responsibilities:

Corporate actions in response to society’s expectation of good corporate citizens.

CSR

Past, Present and Future

Everybody On Board

Everybody On Board
Everybody On Board
Everybody On Board
Everybody On Board
Everybody On Board

Cascades Inc,

Cascades Inc,  “First In Green”  LEED-NC Certification  Profit Sharing Plan  Sustainability “Report

“First In Green”

LEED-NC Certification

Profit Sharing Plan

Sustainability “Report Card”

Tata Steel, India

Tata Steel, India  “The community is not just another stakeholder in business, but is in

“The community is not just another stakeholder in business, but is in fact the very purpose of its existence.” - Jamshedji Tata

Canadian Mining in South America

Canadian Mining in South America  Allegations of:  Corrupt business practices  Intimidation, assassination Ecolo gical de radation http://www.amnesty.ca/blog/canadian-mining-in-guatemala-human-rights-at-risk http://www.miningwatch.ca/blog/guilty-tribunal-finds-canadian-state-shares-responsibility-mining-injustices-latin-america " id="pdf-obj-9-4" src="pdf-obj-9-4.jpg">

Allegations of:

Corrupt business practices Intimidation, assassination Sexual violence

Unsafe working conditions

Ecological de radation

http://www.miningwatch.ca/blog/guilty-tribunal-finds-canadian-state-shares-responsibility-mining-injustices-latin-america

Analysis

Analysis

Why Does CSR Matter in Today’s Business Environment?

Analysis

Social License to Operate

What is Social License to Operate?

“Social license” refers to a local community’s acceptance or approval of a company. Social license exists outside formal regulatory processes. Social license can nevertheless be acquired through timely and effective communication, meaningful dialogue and ethical and responsible behavior.

http://nbr.org/downloads/pdfs/eta/PES_2013_summitpaper_Yates_Horvath.pd

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Social License to Operate

Social License to Operate
Social License to Operate

CSR as a Means to Gain SLO

Displaying commitment to CSR is one way to achieve social license, by enhancing a company’s reputation

CSR as a Means to Gain SLO

Businesses do not operate in isolation from their communities – not anymore

CSR in the Canadian Context

CSR in the Canadian Context

CSR in the Canadian Context
CSR in the Canadian Context
CSR in the Canadian Context

CSR in the International Context

Conclusion

Corporate Social Responsibility is one tool available to ensure Social License to Operate

Businesses do not operate in isolation from their communities

Corporate Social Responsibility is the new “best practice” for corporate citizenship

Thank You! Questions?